Dec 2022 – Present · 3 yrs 3 mos

• Leading the SMB and SUP Marketing response centre team in executing lead follow up on marketing campaigns to support customer cloud interests, and promote a variety of AWS product services through diverse marketing channels.
• I work closely with field marketing, regional sales management and/or global campaign teams to identify campaign opportunity and messaging to effectively target key industries, use cases or target customers to help improve the leads to opportunity conversion. I also work closely with marketing operations to collate campaign data and ensuring leads are captured and routed to the sales team for prompt follow-up.

Oct 2021 – Jan 2023 · 1 yr 3 mos

• Identifying and creating new qualified sales opportunities from leads generated via marketing events/campaigns, working directly with stakeholders to achieve monthly and quarterly results.
• Identifying customer needs and pain-points to propose solutions in their journey/experience
• Track metrics, conduct advanced analysis, publish monthly reports, newsletters and share insights with leadership and multiple stakeholders
• Own, execute, and measure projects and programs independently working across functional teams and/or other region teams

Nov 2018 – Oct 2021 · 2 yrs 11 mos

• Roles & Responsibilities:
• Work as part of the Inbound/ Lead Nurturing team to build a stronger AWS Lead Database by profiling/ researching existing AWS leads to create a detailed view of the customer’s need for cloud technology and the sales opportunity.
• Perform calls to nurture leads with information/ campaigns to increase their understanding of the AWS portfolio, the value proposition and relevant use cases for AWS services.
• Qualify leads and move them from warm or little Interest; Education to Consideration. This is so that we can create higher value leads resulting in higher sales conversion rates.
• Work closely with multiple stakeholders to achieve campaign goals while ensuring internal and external customer satisfaction
• Amazon Web Services (AWS) is a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and start-up business and organizations globally.
• Using AWS, businesses of all sizes can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. AWS is being adopted by all industry sectors in Asia Pacific, because it allows customers to do more with less and to be more efficient and agile in their IT spend – in turn supporting the ability to experiment, fail fast, remove friction from managing IT and go global in minutes. The APAC team at AWS is committed to providing businesses with tools and services to make their business agile and more efficient.

Jan 2018 – Nov 2018 · 10 mos