Jan 2024 – Apr 2025 · 1 yr 3 mos

Aug 2022 – Dec 2023 · 1 yr 4 mos

Apr 2021 – Jul 2022 · 1 yr 3 mos

Jul 2019 – Apr 2021 · 1 yr 9 mos · Greater Bengaluru Area

Jun 2017 – Jun 2019 · 2 yrs · Mumbai Metropolitan Region

• Building a scalable, modular relationship management model to help content creators optimize their presence on Facebook.
• Set up a team of Facebook media consultants to manage long-tail content creators
• Interfacing with global cross-functional teams to develop support infrastructure and marketing campaigns for partner acquisition and retention
• Designing and conducting training programs, identifying knowledge gaps, and creating knowledge flow mechanisms
• Developing, maintaining, and refining processes for scaling up partner support
• Conducting periodic RCAs to study and improve program performance

Jan 2017 – Jun 2017 · 5 mos · Mumbai Metropolitan Region

• Built up the partner base for Facebook in tech bloggers, business influencers, authors, and publishing houses
• Drove platform and product adoption among target partner base through scaled outreach
• Conducted seminars and webinars for educating partners on organic growth strategies on the Facebook platform
• Worked with key partners to help them achieve their marketing and business goals via Facebook

May 2016 – Dec 2016 · 7 mos

• Helping brands talk to their customers.
• Cross-media strategy development for campaigns: Analysis of business objectives of the brand, distilling the media objectives, and determining the ideal media mix required to achieve the stated objectives
• Web-based dashboard for Fastrack: Handled product updation and new feature development. Conducted periodic analysis and delivered brand actionable insights
• Media plan development for Tanishq, Skinn, Helios, Tata Zoya: ATL media communications planning for premium lifestyle brands. Ensuring plan effectiveness and efficiency

May 2015 – Apr 2016 · 11 mos

• Vendor Management: Interfaced with various media vendors to understand their product offerings and mapped them to the consumer profiles of multiple brands under the Titan umbrella
• Campaign performance optimization: Worked alongside a marketing consultancy analysing historical campaign performances for Tanishq and identifying opportunities to optimise future media campaigns

Apr 2014 – Jun 2014 · 2 mos · Mumbai Metropolitan Region

• Developed a framework to ascertain the brand personality fit between current or potential sponsors and the IPL franchises
• Outlined possible client-brand collaborations in the VAS for a leader in the DTH space, along with detailed reports on the viewership of HD channels
• Conducted a retail audit to gauge customer awareness and in-store visibility of a new product offering from L'Oreal India

Nov 2012 – May 2013 · 6 mos

• As a Lead Technical Editor at Packt Publishing, my roles included:
• Working with authors to ensure good quality content that meets the requirements of the book specification.
• Recruiting technical content reviewers.
• Interfacing with various teams to ensure that books are published on time.
• Producing regular reports that compare the plan targets against actuals, and identify
• problems and actions to be taken.
• Meeting and setting productivity and quality targets.
• Developing a good understanding of technologies and their book markets
• In addition to these core responsibilities, I was also actively involved in developing Packt’s publishing strategy and in contributing to the team’s pool of book ideas.