Jun 2018 – Oct 2018 · 4 mos · Gurgaon, India

• Created multiple touch points to reach targeted decision maker by marrying Inbound and
• Outbound team. Collaborated with Sales and company executives to ensure strategy aligns with company objectives.
• Strategies:
• Fixed attribution within the CRM and team, to identify the best performing channel.
• Investigate and interviewed prospects to check the hypothesis of marketing communication.
• Developed sales qualified leads through creation of targeted marketing lists.

Feb 2017 – May 2018 · 1 yr 3 mos · Noida Area, India

• Built and led internal team to replace reliance on expensive external agency. Provided strategic
• and tactical guidance to team with accountability for web analytics, lead generation/landing
• page design, social media strategy, multivariate testing, email marketing, blogging.
• Strategies:
• Worked closely with core team to develop new digital marketing strategy with empathize on Content Marketing, replacing overt sales pitches.
• Increased conversion rates 3X after leading complete redesign of landing pages in line with current best practices.
• End to end Google Adwords optimization including coding of the landing pages.
• Developed and implemented strategies across multiple channels (blog, social media, press) in order to generate leads and ultimately grow the client base.
• Analyzed data and performed A/B testing in order to calculate and maximise the ROI on all marketing channels.
• Funnel optimization: Identified usage patterns and customer behavior insights to improve pre & post click conversions.
• Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
• Established proprietary approaches to Social media management, web analytics, mobile marketing and content marketing.
• Key Achievements:
• Product Hunted iZooto.
• Customer Acquisition Cost (CAC) decreased by 1.5X, which results on improved ROI.
• Evaluated top performing channels which gives highest paying customer.

Sep 2015 – Feb 2017 · 1 yr 5 mos · Gurgaon, India

• Recruited to revitalize a lagging web presence of Storehippo, experiencing a downward traffic trend. Reported to CEO and worked closely with business team to plan and execute digital marketing strategy.
• Accountable for PPC (Google/Bing) , SEO, content marketing, social media, email marketing and web analytics.
• Selected Results:
• Increased lead generation by 3X through integrated online marketing strategies.
• Started barter exchange with B2B SaaS/Services companies.
• Developed a referral system; recommend features and strategies that increased user referral rates.
• Startup covered in top media startup magazines like YourStory,Business World.
• Launched first concerted e-mail marketing strategy.
• Key Achievements:
• Selected as Employee of the Month.

Feb 2013 – Sep 2015 · 2 yrs 7 mos · Gurgaon, India

• Worked as Strategic Planning & Operation Manager for “FacilityKart”, an initiative of Leadtech.
• Employed as Research Analyst in Digital Marketing Domain from Feb 2013
• Been involved in executing business research projects across various verticals.