Ishita Sharma

CEO

Mumbai, Maharashtra, India20 yrs 6 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in brand management.
Expert in driving top-line growth and profitability.
Passionate advocate for sustainability and diversity.

Stackforce AI infers this person is a seasoned leader in FMCG and Beauty sectors, specializing in brand strategy and market development.

Contact

Skills

Core Skills

General ManagementInternational MarketingBrand DevelopmentBusiness StrategyMarket PlanningMarket Research

Other Skills

NegotiationOverseeing ProjectsSales and MarketingFinancial AnalysisStrategic InitiativesProject ManagementPeople ManagementPartner Relationship ManagementHuman Resources (HR)Integrated MarketingAnalytical SkillsBrand CommunicationSocial MediaInternational BusinessBrand Management

About

Business leader and passionate marketeer with more than 20 years of experience across general management, strategy, brand development, marketing and innovation spanning multiple geographies and large organisations like Marico, Unilever, Ferrero and ITC. Extensive experience in delivering top-line growth with profitability, business development, building consumer brands and segments, and leading large and diverse teams. Driven by the passion to create iconic and purposeful brands that matter to consumers: brands that are relevant, authentic and desirable. Committed to furthering the agenda of sustainability to secure a better future for the planet and its people. Believe strongly in promoting diversity, mentoring teams and creating a people-first environment. Passionate about driving purpose, and bringing precision and perfection into everything I do and lead.

Experience

20 yrs 6 mos

Total Experience

4 yrs 9 mos

Average Tenure

1 yr 6 mos

Current Experience

Marico limited

Chief Executive Officer, True Elements, Marico

Nov 2024 – Present · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

Global vantage innovative group

Chief Executive Officer

May 2023 – Sep 2024 · 1 yr 4 mos · Singapore · On-site

CEO at Global Vantage Innovative Group, a prestige beauty powerhouse that markets and distributes its own proprietary brands: BelleWave™, essencious by BelleWave™, SkinMTX™, and Specifix™ Professional globally.
With over 20 years of experience, GVig has been at the forefront of developing cellular formulations in skincare products. Our dedicated research in skincare and cutting-edge techniques in cosmetology have led to significantly improved results tailored to specific skin conditions and needs. We take pride in providing our salon, spa, and clinic partners with innovative, results-driven solutions that lead their respective categories. Our performance-led products are designed with highly concentrated formulas with targeted active ingredients from botanical and biological origins. They are currently distributed across 18 countries through 10,000 points of distribution worldwide.

General ManagementInternational MarketingNegotiationOverseeing ProjectsSales and MarketingFinancial Analysis+5

Unilever

5 roles

Senior Global Brand Director

Dec 2020 – Sep 2022 · 1 yr 9 mos

Leading brand development, innovation management, communications and strategy for Lifebuoy, the world's leading hygiene brand. Working across multiple categories (including the expansion of Lifebuoy into Homecare as a first), product formats and geographies (South East Asia, South Asia and Europe) to land disruptive hygiene mixes. Spearheading Lifebuoy's work on planet and product positivity

General ManagementMarket PlanningMarket ResearchIntegrated MarketingInternational MarketingBrand Development+16

Director Marketing Strategy, Beauty and Personal Care, SEAA

Dec 2019 – Nov 2020 · 11 mos

As SEAA Strategy Lead, responsible for delivering the P&L for the ~3 billion Euro Beauty and Personal Care Business in South East Asia and Australia by localizing the global strategy of individual categories and driving business and competitive performance. Also responsible for ensuring a strategic portfolio play by providing categories the relevant development inputs, evaluating trend spaces, white space opportunities, key competitive battles, Net Revenue Management, M&A opportunities and the like.

Market PlanningMarket ResearchIntegrated MarketingBrand DevelopmentAnalytical SkillsBrand Communication+12

Senior Global Brand Manager, Skin Cleansing, Lux

May 2016 – Dec 2019 · 3 yrs 7 mos

Worked on one of the world's oldest and most iconic beauty brands, Lux as global lead for the naturals platform - Lux Botanicals. Responsible for short and medium term strategic planning, innovation launches, communications and content development across multiple geographies (China, SEAA, SA, Latin America and Middle East) with cross-functional teams. Also led regional business planning and liaising for SEAA and Africa.

Market PlanningMarket ResearchIntegrated MarketingInternational MarketingBrand DevelopmentAnalytical Skills+13

Senior Global Brand Manager, Oral Care

Promoted

Sep 2012 – Apr 2016 · 3 yrs 7 mos

Global lead for conceptualization and launch of the Whitening Platform for one of oral care's biggest brands: Closeup. Led brand and communication development for the platform globally, and created strategic play across entry-level and premium oral whitening, and the emerging men's segment.
Also led all work for South Asia, the largest cluster for the brand.

Market PlanningMarket ResearchIntegrated MarketingInternational MarketingBrand DevelopmentAnalytical Skills+11