Feb 2024 – Aug 2024 · 6 mos · Hyderabad, Telangana, India · On-site

• As a Digital Marketing Strategist at Google, I managed a $220 million global client portfolio, driving revenue growth initiatives. I led cross-functional teams in Sales, Product, and Measurement, and implemented AI-driven solutions across Google Ads.

Aug 2022 – Dec 2023 · 1 yr 4 mos

• As Assistant Brand Manager for E-Commerce at Reckitt, I held end-to-end responsibility for a multimillion-dollar P&L, overseeing brands in the household cleaning and pest control categories. Additionally, I was a national Brand Manager for eGrocery, ePharmacy, and Quick Commerce platforms.
• I strategically deployed a multimillion-dollar media budget for search, display, and promotions across all national e-commerce platforms. Delivered sustainable growth in market share and household penetration for top brands through order penetration and new-to-business initiatives. I managed full-funnel performance marketing, including media, search, and category interventions to optimize return on ad spend, share of voice, purchase consideration, and cost per acquisition metrics.
• Key impact:
• Achieving substantial GOLY growth in quick commerce by leading co-created events and platform visibility (increasing sales in the high six-figure $ range)
• Spearheading multimillion-dollar NPD launches for pest control formulations, household cleaners, and air freshener innovations
• Recognised globally for measurable business impact with Artificial Intelligence led content generation

Jun 2021 – Aug 2022 · 1 yr 2 mos

• Experienced first-hand the marketing, distribution and sales management techniques of a large scale FMCG as Sales and Marketing Management Trainee:
• 1. Area Sales Manager: As a Junior Area Sales Manager for Bombay Upcountry, I managed a team of 13 Territory Sales Incharges for the largest region in India by distribution contributing a $28 million business.
• 2. Brand Management: I led gate launches and represented the innovation project team for Enfamil brand NPDs in Singapore. Additionally, I conceptualized and launched India's first branded newsletter for 7000+ HCPs via an infant food hybrid marketing model.
• 3. GT Sales: As an independent Territory Sales Incharge for South Bombay Metro, I managed a salesforce of 14 DBSRs with a $17.3 million annual business.
• 4. Rural Sales: As an Area Sales Executive for 65 Sub-DB towns in the South Maharashtra region, I delivered 110% growth in Mortein and 80% growth in Dettol.
• 5. E-Commerce: I designed a tool for Key Account Managers to monitor and improve indirect channel fill-rate across India, increasing it from 70% to 90% within three months.

Apr 2020 – Jun 2020 · 2 mos

• End-To-End Digital Influencer Strategy at P&G
• Created a pan-India influencer strategy for all P&G India brands including Tide, Ariel and Gillette
• Established influencer KPI’s, selection, content and commercial framework

Feb 2019 – May 2019 · 3 mos · Mumbai Area, India

• Digital Marketing in Blockchain - Worked on the global launch of the Lightning Network and Australian crypto OTC services.
• Spearheaded the first (in India) payment implementation of the Lightning Network, a layer-2 scalability solution for Bitcoin.
• Grew social media channels; Facebook, Twitter, LinkedIn, YouTube, and Telegram, with 517% growth in engagement MoM.

Sep 2018 – Feb 2019 · 5 mos · Mumbai Area, India

• Managed end-to-end content operations for 3 blockchain clients (enterprise value $200 million)

Aug 2017 – Sep 2017 · 1 mo · Bengaluru Area, India

• Supported a large-scale consulting engagement with the Income Tax Department, Ministry of Finance and TCS to increase ITR e-filings by 70%.
• Managed delivery between 4 marketing agencies
• Implemented digital marketing plans for online activation

Jun 2017 – Apr 2018 · 10 mos

• Founder and Mentor of the Business Case Study Cohort of Jai Hind College - a platform for students, faculty and management professionals to interact and promote the case study method, especially in preparing for national and international case competitions.
• Mentored over 200+ students across batches
• Led to a marked increase in placement quality
• Interfaced with management consulting professionals for networking sessions and competitions

Jul 2016 – Aug 2018 · 2 yrs 1 mo

• Founded a technology content platform focusing on blockchain and cryptocurrency. Reached 1 million unique users on our articles through organic search with zero paid media.
• Fynestuff was an early competitor to major players in the online crypto publishing space. Our team developed dozens of whitepapers, marketing plans and engagement activities for blockchain companies across the world. I learned a lot about team management, recruitment, and digital marketing with frugal resources. My achievements with Fynestuff helped me secure a position as valedictorian in college through entrepreneurial activities.

Jul 2016 – Dec 2016 · 5 mos

• In my second year of undergrad, I found a lack of avenues for students to garner a dynamic understanding of entrepreneurship, and build meaningful connections with entrepreneurs, investors and corporate executives. Therefore, I founded the first Jai Hind College Entrepreneurship Summit (now E-Cell & Skill Hub).
• Gained accreditation from RUSA, Ministry of Electronics and IT, Digital India and Startup India
• Organization inaugurated by PM Narendra Modi in a digital launch as E-Cell & Skill Hub
• Created Jai Hind Incubator and Accelerator Centre with 50 lakh RUSA Grant (2019)
• Felicitated at the Global Entrepreneurship Summit 2020 startup competition

May 2016 – Aug 2016 · 3 mos · Mumbai Area, India

Dec 2015 – Apr 2016 · 4 mos · Mumbai Area, India