Aug 2022 – Jan 2024 · 1 yr 5 mos · Gurugram, Haryana, India

Feb 2021 – Jul 2022 · 1 yr 5 mos

Feb 2017 – Jan 2021 · 3 yrs 11 mos

Apr 2014 – Jan 2017 · 2 yrs 9 mos

Jan 2012 – Mar 2014 · 2 yrs 2 mos

• My responsibility included developing marketing plans that drove sales and increased brand awareness for IBM Security Solutions. I focused on creation and execution of high-impact initiatives which supported the business strategy and built future quarter sales leads pipeline through a mix of thought leadership and demand generation tactics including events, tele-campaigns, web, social media plans, channel co-marketing and internal / external communications

Jul 2010 – Dec 2011 · 1 yr 5 mos

• Responsible to protect and enhance IBM brand in the midmarket segment and Geo-epansion territories across India & South Asia (includes Bangladesh, SriLanka, Nepal) .
• Developed communication plans including press articles, business stories and media breifings that created publicity opportunities for IBM and portrayed IBM’s business & technology leadership to the media, IT analysts, clients and key influencers. My work also included managing client references and all internal employee communications for the Business Unit

Jan 2009 – Jun 2010 · 1 yr 5 mos

• Worked as the Events Marketing Lead & Strategist for all WebSphere Software, BPM, SOA events in Asia Pacific and Japan region. Provided event guidance, resources, content & framework for various local & regional events to the country marketing managers and acted as a subject matter expert on execution. Drove the leads pipeline for WebSphere brand through events and interactive marketing campaigns to support the overall brand sales targets

Jul 2005 – Dec 2008 · 3 yrs 5 mos

• Strategized WebShpere brand and SOA marketing plan for India to increase awareness & preference amongst customers & prospects to build new sales opportunities. Led creation and execution of variety of events, direct & e-mailing, tele & web campaigns and business partner co-marketing, co-funded activities to help in market development and brand building of WebSphere Software, BPM and SOA in India

Jul 2004 – Jun 2005 · 11 mos · Bengaluru, Karnataka, India

• Market Intel’s Early Access Program for ISVs across India/South Asia and execute go-to-market activities involving sell-through of ISV applications built on Intel based hardware.

Jul 2000 – Jun 2004 · 3 yrs 11 mos · Bengaluru, Karnataka, India

• Leader of the Sun Developer Network Program in India, driving its awareness building plans and communication activities to ensure that SDN is widely and favorably positioned in market. Strategized and executed scores of technical seminars,road shows, direct marketing and online web marketing plans to evangelise adoption of Java and Solaris platform amongst developer community & software practioners.
• Also managed certain key ISV alliances and sale of specially designed hardware + software + services bundles

Mar 1997 – Jun 2000 · 3 yrs 3 mos · Pune/Pimpri-Chinchwad Area

• Responsible for analysis of business data and recommending best marketing strategy for launch of new products and value added services for cellular usage in the market. Developed sales schemes for new customer acquisition, direct mailing, viral marketing campaigns, contests and promotions for creating new business opportunities and executed outdoor advertising plans to build AT&T brand.
• Also managed all the marketing research studies for organisation to provide customer insights & competition view

Jun 1995 – Feb 1997 · 1 yr 8 mos · Pune/Pimpri-Chinchwad Area

• Executed market surveys and feasibility studies to provide critical market intelligence to clients for decision making and competitive advantage before new product launch. Managed market research projects end to end including data information gathering from primary /secondary sources, conducting consumer opinion polls, field surveys, need analysis, demand forecasting and report compilation.