May 2023 – Sep 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• ‣ Create and communicate the main benefits, product positioning, and marketing strategies for the Enterprise segment.
• ‣ Develop key materials like datasheets, product presentations, web pages, and battle cards.
• ‣ Support sales teams by providing essential tools such as pricing guides, packaging comparisons, and pitch decks.
• ‣ Collaborate with different teams to ensure successful product launches, making sure everyone has the right information and materials.
• ‣ Work with product managers to find marketing opportunities, explain technical details in simple terms, and answer sales team questions.
• ‣ Conduct research to understand customer needs, market trends, and competitors to improve product development and marketing strategies.
• ‣ Track and analyze marketing campaigns, competitor activities, and overall business performance.

Oct 2022 – Apr 2023 · 6 mos · Bangalore Urban, Karnataka, India

Oct 2021 – Oct 2022 · 1 yr · Bangalore Urban, Karnataka, India · Hybrid

• Led web merchandising and executed monthly campaigns for 16+ OTC product categories, achieving a 130%+ increase in GMV, units, and customer growth through cross-site sales events.
• Managed Personal Care brand campaigns with budgets up to 1.5M INR, coordinating nationwide sampling campaigns, including logistics and vendor communication.
• Spearheaded go-to-market strategy, monetization optimization, and product development recommendations for over 20 clients.
• Expanded the product portfolio, resulting in 250K additional revenue within the first quarter by overseeing the addition of CMS tools structuring its implementation, and managing organizational training.

May 2020 – Sep 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Ensured tax compliance for clients, leading to timely and accurate filing of tax returns and adherence to regulatory requirements.
• Conducted thorough research and analysis to provide data-driven insights and recommendations for improving client financial strategies.
• Provided expert client consultation, addressing their financial concerns and offering tailored solutions to optimize their tax positions.
• Supported audit processes by preparing necessary documentation, coordinating with auditors, and ensuring smooth and efficient audit completion.

Mar 2019 – Jun 2019 · 3 mos · Hyderabad, Telangana, India

• Campaign Strategy
• Lead Acquisition
• Content Development

Apr 2018 – May 2020 · 2 yrs 1 mo · Hyderabad, Telangana, India · On-site

• Official TEDx IMT Hyderabad license holder (volunteer position)
• Project management of entire TEDx IMT Hyderabad event
• Managing the Executive Committee
• Strategic and creative curator of the TEDxTownsville event
• Strategic media and marketing tactics
• Curating speakers
• Mentoring speakers
• Managing and selecting volunteer committee
• Managing the event stalls within the campus