Jun 2024 – Present · 1 yr 11 mos

Jul 2022 – Present · 3 yrs 10 mos

• Learn more and apply here: https://theb2bplaybook.com/demand-generation-course

Jul 2022 – Present · 3 yrs 10 mos

• Learn more and apply here: https://theb2bplaybook.com/demand-generation-course

Jul 2022 – Present · 3 yrs 10 mos

• Learn more and apply here: https://theb2bplaybook.com/demand-generation-course

Jul 2022 – Present · 3 yrs 10 mos

• Are you:
• ✔️ In a small B2B marketing team of < 5 people?
• ✔️ Unsure if your brand awareness and thought leadership is getting results?
• ✔️ Struggling to get 'buy-in' on your content strategy?
• ✔️ Looking for B2B hacks and tactics on Hubspot's blog and LinkedIn?
• ✔️ Wanting to launch REAL demand generation programs that make dream customers love you?
• If so, you're not alone.
• There's lots of smart B2B marketers just like you, who also don't have the time to figure it out.
• So we're here to give you:
• ✔️ The strategy you need
• ✔️ The tools you need
• ✔️ The templates you need
• ✔️ The network of like-minded B2B marketers you need
• To create real, long-term marketing plans that lead to sustainable growth.
• It's called THE B2B INCUBATOR
• And in 12 weeks, you will learn and implement the strategy small marketing teams need to DOMINATE their industry and win more customers by focussing on PEOPLE, not platforms.
• But you won't do it alone.
• You'll do it in a group of 10 B2B marketers just like you, and with the help of myself and Kevin Chen.
• So what does your life like after The B2B Incubator?
• ➡️ You have a system to build relationships at scale, and know how to demonstrate that it's working
• ➡️ You are able to show how demand generation wins more business
• ➡️ Sales love you as you send them more qualified buyers
• ➡️ You have all the strategy and tactics you need
• ➡️ You pay less to acquire customers
• ➡️ Your entire B2B demand generation strategy is documented for your boss
• The result?
• ✔️ Better inbound leads
• ✔️ Faster sales cycles
• ✔️ Increased brand loyalty and referrals
• Check out The B2B Incubator 👉 https://theb2bplaybook.com/demand-generation-course

Jul 2022 – Present · 3 yrs 10 mos

• ⭐⭐⭐⭐⭐
• "After following your program last year, it's like a masters degree in Demand Gen. I don't even think in college they would cover 1 third of the good stuff in your course."
• Dario Milard | Director of Demand Generation
• ⭐⭐⭐⭐⭐
• "The B2B Incubator was an incredible course. As well as being absolutely stuffed full of useful theory and information about the current B2B landscape, the biggest benefit was the wealth of templates, frameworks and processes to get full B2B marketing programs up and running in a short time. These hands-on tools helped streamline our B2B efforts, but also added plenty of legitimacy that gave confidence to a senior leadership team previously unfamiliar with B2B marketing"
• Ryan McIntyre | VP of Marketing
• ⭐⭐⭐⭐⭐
• "I used your framework to launch a video podcast on a new technology category in construction. And built an outline with subject matter experts on the topic. And the results have been AMAZING. We are now driving 70% of pipeline."
• Alison Accavitti | CMO at RIVET

Aug 2021 – Present · 4 yrs 9 mos

• The B2B Playbook is a weekly show that helps go-to-market teams implement systems that drive demand with our proprietary 5 BEs Framework. Viewers get a step-by-step guide to grow their pipeline and revenue, sustainably.
• ✅ Released every Monday across all major podcast platforms.
• ✅ Articles are resources to help you execute
• ✅ Videos with whiteboard demonstrations
• Check it out: theb2bplaybook.com

Aug 2021 – Present · 4 yrs 9 mos

• Demand Generation requires consistent execution of a well informed strategy. Today we’re going to give you our Demand Gen strategy (The 5 BEs Framework) that’s helped marketers drive up to 80% of pipeline for their business.

Apr 2020 – Present · 6 yrs 1 mo

• The B2B Playbook is a B2B Marketing Agency that specialises in helping B2B Business Owners and Marketers build, follow and execute plans for business growth that work.
• So what can we do for your business?
• We take the guesswork out of building a marketing plan and team that just works.
• 📅 PLAN: We create a tailored, DETAILED marketing plan for your business.
• 🤝 BUILD: We help you build a virtual, expert team that doesn't cost an arm and a leg.
• 🛠️ EXECUTE: We guide you and your team to execute the plan like clockwork.
• Does Any Of This Sound Like You? ----
• ✔️ You're tasked with marketing for the whole business with little to no guidance
• ✔️ It's hard to get internal management in the business to understand how digital marketing delivers value in B2B
• ✔️ Everyone wants results right now
• ✔️ You have a limited budget to work with
• ✔️ You have limited time and need help with this
• ✔️ You're not sure if you can trust another online marketing 'expert'
• If any of this sounds like you, feel free to reach out for a chat.
• We also give away our strategy and tools for free at The B2B Playbook if you'd like to do it yourself or learn more! Check it out and FOLLOW >>> https://www.linkedin.com/company/the-b2b-playbook/

Aug 2018 – Apr 2020 · 1 yr 8 mos · Sydney, Australia

Sep 2017 – Aug 2018 · 11 mos

Aug 2016 – Nov 2016 · 3 mos

Apr 2016 – Aug 2017 · 1 yr 4 mos

• Sydney Lodges is a boutique group of properties located in Sydney's CBD and the heart of Randwick. As a digital marketing specialist, I developed and implemented strategies to increase direct bookings from customers, resulting in an increase in revenue for the hotels and a deeper understanding on maximising revenue from their customer base. My role included:
• Spearheading the design and creation of a new website that was integrated with Facebook’s Pixel and Google Analytics
• Using Google Analytics, Adwords and Facebook Pixel to target and retarget potential customers
• Building and segmenting a customer database across the hotels
• The creation of multiple customer journeys using Adwords, Mailchimp, Facebook and Optinmonster
• Implementing SEO (Search Engine Optimisation) to increase local and international visibility in Google
• The creation of automatic surveys to create a feedback loop between the customer and the hotels

Feb 2016 – Jun 2016 · 4 mos

Nov 2015 – Feb 2016 · 3 mos

May 2015 – Nov 2015 · 6 mos

• Disrupt Sports is a Telstra funded startup with a mission to customise the world's sports gear. My key responsibilities included:
• Identifying and liaising with appropriate brands and companies to promote Disrupt Surfing
• Negotiating licensing conditions
• Designing and implementing promotional strategies for brands

Mar 2012 – Jan 2015 · 2 yrs 10 mos

• uPrintX was the world’s first iPad app that allowed you to design and have professionally printed and delivered business stationary. The iPad app appeared on Apple Australia’s ‘What’s Hot’ section in 2014. As a first time entrepreneur, I developed the skills necessary to establish and progress the business. My key responsibilities included:
• Preparing and documenting an idea to effectively communicate with partner developers and customers
• Designing the UI/UX of the iPad App
• Price negotiation
• Investor pitching
• Delivery logistics