George Coudounaris

Co-Founder

Sydney, Australia12 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in B2B demand generation strategies.
  • Co-host of a leading B2B marketing podcast.
  • Proven track record in driving pipeline growth.
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in demand generation and digital marketing strategies.

Contact

LinkedIn

Skills

Core Skills

B2b MarketingDemand GenerationDigital Marketing

Other Skills

AdwordsB2B Marketing StrategyBusiness DevelopmentBusiness PlanningBusiness StrategyBusiness-to-Business (B2B)CapterraContent CreationFacebook AdsFacebook MarketingGoogle AdsGoogle AnalyticsHubSpotInterpersonal SkillsLeadership

About

If you're in a small B2B marketing team, I'm guessing you've felt some of these pains: ❌ you're unsure if your brand awareness and thought leadership are getting results ❌ it's hard to show your marketing is making an impact on revenue ❌ you want more engagement with your content from Dream Customers ❌ you are in service of sales ❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn ❌ you struggle to get 'buy-in' on your content strategy ❌ your costs on advertising platforms keep going up ❌ you don't have time to document your strategy for your boss --------------- So how can I help you? --------------- With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business Here's what your life looks like after implementing it: ✔️ you have higher intent leads ✔️ you have faster sales cycles ✔️ you have more word of mouth and brand loyalty Not to mention the other benefits: ✅ you have a system to build relationships at scale, and know how to demonstrate it's working ✅ you are able to show how demand generation wins you more business ✅ you build a community that will vouch for you ✅ sales love you as you send them more qualified buyers ✅ you have all the strategy and tactics you need ✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content ✅ your entire b2b demand generation strategy is documented for your boss ------------ So! Here's 2 ways you can use The 5 BEs Framework 1/ 👉 Listen to The B2B Playbook podcast 🎙️ https://the-b2b-playbook.captivate.fm/listen 2/ 👉 Get the strategy, tools & templates you need to generate new demand for your business https://theb2bincubator.com/ Questions? 👉🏼 Shoot me a DM

Experience

Chief revenue school

CRO School

Jun 2024 – Present · 1 yr 9 mos

  • Chief Revenue School – The Only Full-Funnel Revenue System That Drives True Commercial Oversight
  • The biggest flaw in sales training? It only teaches sales. The biggest gap in marketing programs? They don’t touch sales. The biggest failure in customer success? They’re left out of both.
  • Chief Revenue School - changes everything.
  • We’re not another sales methodology. We’re not another marketing playbook. We’re the only full-funnel program that connects every revenue-driving function—sales, marketing, customer success, and leadership—into one unified system.
  • With Closed Circuit Selling™ (CCS) at its core, Our CRO School teaches connective actions across the entire funnel, eliminating the silos that choke growth and cause misalignment. We don’t just show you what’s wrong with your revenue engine—we give you the tools to fix it.
  • What you get with Chief Revenue School:
  • ✅ A repeatable, scalable revenue system built for modern business
  • ✅ A framework that operationalizes commercial oversight across departments
  • ✅ The ability to create predictable, high-impact revenue outcomes without reliance on outdated sales tactics
  • ✅ A methodology that works inside real companies—not just in theory
  • If you’re serious about dominating your market, scaling revenue, and eliminating blind spots in your business—CRO School is the only program that gets you there.
  • 🚀 Join the revolution. Let’s redefine revenue leadership together.

Unsw

UNSW Founders Mentor

Jun 2024 – Present · 1 yr 9 mos

The b2b incubator

5 roles

Love The B2B Playbook? Implement Our Demand Gen Framework In Your Business

Jul 2022 – Present · 3 yrs 8 mos

  • Learn more and apply here: https://theb2bplaybook.com/demand-generation-course

Strategy, Tools & Templates To Drive Demand For Your Brand - 12 Week Program

Jul 2022 – Present · 3 yrs 8 mos

  • Learn more and apply here: https://theb2bplaybook.com/demand-generation-course

Apply To Join Our Next Cohort

Jul 2022 – Present · 3 yrs 8 mos

  • Learn more and apply here: https://theb2bplaybook.com/demand-generation-course

Co-Founder | The B2B Incubator

Promoted

Jul 2022 – Present · 3 yrs 8 mos

  • Are you:
  • ✔️ In a small B2B marketing team of < 5 people?
  • ✔️ Unsure if your brand awareness and thought leadership is getting results?
  • ✔️ Struggling to get 'buy-in' on your content strategy?
  • ✔️ Looking for B2B hacks and tactics on Hubspot's blog and LinkedIn?
  • ✔️ Wanting to launch REAL demand generation programs that make dream customers love you?
  • If so, you're not alone.
  • There's lots of smart B2B marketers just like you, who also don't have the time to figure it out.
  • So we're here to give you:
  • ✔️ The strategy you need
  • ✔️ The tools you need
  • ✔️ The templates you need
  • ✔️ The network of like-minded B2B marketers you need
  • To create real, long-term marketing plans that lead to sustainable growth.
  • It's called THE B2B INCUBATOR
  • And in 12 weeks, you will learn and implement the strategy small marketing teams need to DOMINATE their industry and win more customers by focussing on PEOPLE, not platforms.
  • But you won't do it alone.
  • You'll do it in a group of 10 B2B marketers just like you, and with the help of myself and Kevin Chen.
  • So what does your life like after The B2B Incubator?
  • ➡️ You have a system to build relationships at scale, and know how to demonstrate that it's working
  • ➡️ You are able to show how demand generation wins more business
  • ➡️ Sales love you as you send them more qualified buyers
  • ➡️ You have all the strategy and tactics you need
  • ➡️ You pay less to acquire customers
  • ➡️ Your entire B2B demand generation strategy is documented for your boss
  • The result?
  • ✔️ Better inbound leads
  • ✔️ Faster sales cycles
  • ✔️ Increased brand loyalty and referrals
  • Check out The B2B Incubator 👉 https://theb2bplaybook.com/demand-generation-course

What B2B Marketers Are Saying About It...

Jul 2022 – Present · 3 yrs 8 mos

  • ⭐⭐⭐⭐⭐
  • "After following your program last year, it's like a masters degree in Demand Gen. I don't even think in college they would cover 1 third of the good stuff in your course."
  • Dario Milard | Director of Demand Generation
  • ⭐⭐⭐⭐⭐
  • "The B2B Incubator was an incredible course. As well as being absolutely stuffed full of useful theory and information about the current B2B landscape, the biggest benefit was the wealth of templates, frameworks and processes to get full B2B marketing programs up and running in a short time. These hands-on tools helped streamline our B2B efforts, but also added plenty of legitimacy that gave confidence to a senior leadership team previously unfamiliar with B2B marketing"
  • Ryan McIntyre | VP of Marketing
  • ⭐⭐⭐⭐⭐
  • "I used your framework to launch a video podcast on a new technology category in construction. And built an outline with subject matter experts on the topic. And the results have been AMAZING. We are now driving 70% of pipeline."
  • Alison Accavitti | CMO at RIVET

The b2b playbook

3 roles

Co Host of The B2B Playbook | GTM Podcast Released Every Monday Morning 🎙️

Aug 2021 – Present · 4 yrs 7 mos

  • The B2B Playbook is a weekly show that helps go-to-market teams implement systems that drive demand with our proprietary 5 BEs Framework. Viewers get a step-by-step guide to grow their pipeline and revenue, sustainably.
  • ✅ Released every Monday across all major podcast platforms.
  • ✅ Articles are resources to help you execute
  • ✅ Videos with whiteboard demonstrations
  • Check it out: theb2bplaybook.com
The B2B Playbook PodcastThe B2B Incubator - For B2B MarketersBusiness DevelopmentB2B MarketingB2B Marketing StrategyMarketing+23

Get Our Demand Generation Framework 👇

Aug 2021 – Present · 4 yrs 7 mos

  • Demand Generation requires consistent execution of a well informed strategy. Today we’re going to give you our Demand Gen strategy (The 5 BEs Framework) that’s helped marketers drive up to 80% of pipeline for their business.

Partner

Apr 2020 – Present · 5 yrs 11 mos

  • The B2B Playbook is a B2B Marketing Agency that specialises in helping B2B Business Owners and Marketers build, follow and execute plans for business growth that work.
  • So what can we do for your business?
  • We take the guesswork out of building a marketing plan and team that just works.
  • 📅 PLAN: We create a tailored, DETAILED marketing plan for your business.
  • 🤝 BUILD: We help you build a virtual, expert team that doesn't cost an arm and a leg.
  • 🛠️ EXECUTE: We guide you and your team to execute the plan like clockwork.
  • Does Any Of This Sound Like You? ----
  • ✔️ You're tasked with marketing for the whole business with little to no guidance
  • ✔️ It's hard to get internal management in the business to understand how digital marketing delivers value in B2B
  • ✔️ Everyone wants results right now
  • ✔️ You have a limited budget to work with
  • ✔️ You have limited time and need help with this
  • ✔️ You're not sure if you can trust another online marketing 'expert'
  • If any of this sounds like you, feel free to reach out for a chat.
  • We also give away our strategy and tools for free at The B2B Playbook if you'd like to do it yourself or learn more! Check it out and FOLLOW >>> https://www.linkedin.com/company/the-b2b-playbook/

Sparro

Digital Marketing Specialist

Aug 2018 – Apr 2020 · 1 yr 8 mos · Sydney, Australia

Clifford chance

Graduate Lawyer

Sep 2017 – Aug 2018 · 11 mos

Social impact hub

Student Internship

Aug 2016 – Nov 2016 · 3 mos

Sydney lodges

Digital Marketing Specialist

Apr 2016 – Aug 2017 · 1 yr 4 mos

  • Sydney Lodges is a boutique group of properties located in Sydney's CBD and the heart of Randwick. As a digital marketing specialist, I developed and implemented strategies to increase direct bookings from customers, resulting in an increase in revenue for the hotels and a deeper understanding on maximising revenue from their customer base. My role included:
  • Spearheading the design and creation of a new website that was integrated with Facebook’s Pixel and Google Analytics
  • Using Google Analytics, Adwords and Facebook Pixel to target and retarget potential customers
  • Building and segmenting a customer database across the hotels
  • The creation of multiple customer journeys using Adwords, Mailchimp, Facebook and Optinmonster
  • Implementing SEO (Search Engine Optimisation) to increase local and international visibility in Google
  • The creation of automatic surveys to create a feedback loop between the customer and the hotels

Kingsford legal centre

Student Internship

Feb 2016 – Jun 2016 · 4 mos

Clifford chance

Legal Summer Clerkship

Nov 2015 – Feb 2016 · 3 mos

Disruptsports.com

Partnerships Coordinator

May 2015 – Nov 2015 · 6 mos

  • Disrupt Sports is a Telstra funded startup with a mission to customise the world's sports gear. My key responsibilities included:
  • Identifying and liaising with appropriate brands and companies to promote Disrupt Surfing
  • Negotiating licensing conditions
  • Designing and implementing promotional strategies for brands

Uprintx

Co-Founder

Mar 2012 – Jan 2015 · 2 yrs 10 mos

  • uPrintX was the world’s first iPad app that allowed you to design and have professionally printed and delivered business stationary. The iPad app appeared on Apple Australia’s ‘What’s Hot’ section in 2014. As a first time entrepreneur, I developed the skills necessary to establish and progress the business. My key responsibilities included:
  • Preparing and documenting an idea to effectively communicate with partner developers and customers
  • Designing the UI/UX of the iPad App
  • Price negotiation
  • Investor pitching
  • Delivery logistics

Education

UNSW

Bachelor of Laws - LLB — Law

Jan 2011 – Jan 2016

The College of Law Australia

Jan 2017 – Jan 2017

The University of Texas at Austin

Exchange

Jan 2013 – Jan 2013

UNSW

Bachelor of Arts - BA

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