Oct 2022 – Feb 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Introduced multiple slabs in the P2P asset with a 12% Returns plan; This contributed to 31.43% of the total AUMs till date.
• Launched Happy Hours in investments attributing to 23% increase in GTVs month on month.
• Solved for Acquisitions (first time savings) and lifted conversion ratio from 5.77% to 18.4% by introducing a personalized new user screen, welcome coupons and coupon expiry.
• Introduced Autosave to drive more AUMs; Attributes 9.92% of AUMs every month. Also converted 12% gold users to autosave in P2P by launching a Gold+P2P autosave plan.
• Increased AUMs by 14.2% during IPL & World Cup with Powerplay - A cricket themed savings gamification campaign, where save the amount of chasing score.
• Launched Daily Financial quiz increasing DAUs by 11% and converts typically 3% new users every day for their first Savings
• Improved Play store ratings from 3.6 to 4.2 by placing simple nudges at various happy points.

Aug 2021 – Oct 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Introduced skill based matchmaking and personalised new user journey to increase first time conversions by 12%
• Increased daily profits by 2% by introducing 51 Pool Rummy (Improving rake per minute on platform)
• Optimized joining to registering ratio for Rummy tournaments - implemented the reminder system, improved join ratio by 25%

Sep 2019 – Feb 2021 · 1 yr 5 mos · Greater Bengaluru Area

• 1. Stakeholder management: Co-ordinated requirements from Retention, Analytics, Marketing, Operations & Tech and prioritised roadmap for each release.
• 2. Third Party integrations: Handled and managed clients like Sportz Interactive, Clevertap, Sports Entity, 2Factor, Paytm, Mobikwik etc.
• 3. Internal Collaborations: Worked with cricket.com and Ace2three.com for internal collaborations, cross promotions and team code related features.
• 4. UI and product design: Worked on various aspects of product design and UI consistency for the FanFight app.
• 5. Roadmap and product strategy: Worked on product backlogs and stakeholder requirements to define roadmap for each release and built a strategy for each of the features.
• 6. Ideation and introduction of new features: Worked on Daily Rewards, Series Leaderboard, Coupon and wallet recommendations, Unified Login-signup and various other features from end to end. (Improved Business and engagement metrics)
• 6. Quiz Implementation: Ideated and implemented QUIZ from which was started due to the lack of matches during COVID. (Increased revenue by 49% during COVID)
• 7. Free Entry, Discounts, Gift Vouchers: Introduced these to improve Retention KPIs. (Sent to around 1 M users daily during the IPL season)

Jan 2019 – Sep 2019 · 8 mos · Bengaluru, Karnataka, India

• 1. Stakeholder Management: Co-ordinated with Tech and Business teams to introduce new features on the platform.
• 2. Ideation of new features: Created both Directionals and Detailings for features like Revamping search results null page, introducing new MIS mails, introducing filters and sorts etc. to enhance user experience
• 3. End to End ownership of modules: Handled requirements for Dashboards, Filters & Sorts, MIS mails and Scores and owned the product cycle for these modules.

Aug 2017 – Jan 2019 · 1 yr 5 mos · bangalore

• 1. Worked with clients including AMP Services and Capital One (Financial Banks) as a Big data analyst.
• 2. Worked on technologies like Hadoop, Hive and Spark.
• 3. Collaborated in teams and worked on internal projects which involved working on linux and shell scripts.

Mar 2016 – Jun 2016 · 3 mos · Chandīgarh Area, India

• 1. Worked on installation of solar panels in the CSIO Campus and worked towards the goal of making Chandigarh a solar city.
• 2. Estimated the exact specifications and location for installing the solar panels, using extensive research.
• 3. Calculated the capacity of electricity that could be generated from CSIO as a whole using number crunching and other estimation techniques.

Feb 2016 – Apr 2016 · 2 mos

• 1. Worked as a marketing and business development executive at ParQue for B2B and B2C tie ups.
• 2. Proposed parking lots and other clients for successful tie ups.
• 3. Developed content and other videos for the company's website.

Jan 2016 – Mar 2016 · 2 mos · Gurgaon, Haryana, India

• I was a part of the Lamps, Wipers and Horns team. As an intern, I learnt about the various testing processes for all the components and was also involved in the designing process.