Mar 2022 – Jan 2024 · 1 yr 10 mos · Mumbai, Maharashtra, India · Hybrid

• Managing Growth Marketing for 2 key products, Personal Loan and Business Loan.
• Facilitating full-funnel marketing strategies to Acquire, Retain & Nurture through diverse digital channels like Paid Media (Google, Meta, etc.), SEO, Net Banking, Mobile Banking, Email, SMS and WhatsApp.
• Managing life cycle of digital channels like communication, audience segmentation, monitoring, analysis by leveraging Adobe Marketing Suite (Analytics, AEM, Target, CDP), optimization and reporting.
• Collaborating with the Data Science team to co-create data models for enhanced effectiveness.

Jul 2021 – Feb 2022 · 7 mos

• Build Digital Marketing strategy for top brands in India across various industry verticals to achieve their business goals
• Collaborate with multiple departments/ agencies to pitch integrated marketing solutions to the clients
• Identify new marketing avenues to achieve the client’s monthly goals
• Drive efficiency in the campaigns by optimizing them regularly with a data-led approach
• Present performance reviews on a regular basis (monthly/ quarterly)

Jul 2019 – Jun 2021 · 1 yr 11 mos

May 2018 – Jun 2019 · 1 yr 1 mo

• Part of the core leadership team - responsible for the end to end online business growth via various marketing channels like the in-house app (OneInsure app), paid campaigns and organic activities
• Role also entails, conceptualizing the product (OneInsure App, Website, Campaigns) and collaborate with various teams like tech, design, content etc. to co-execute the product.
• Conceptualizing and implementing processes & brand building strategies for the brand – App promotion, SEM, SEO, ASO, Social Media, Content Marketing, Email Marketing, SMS Marketing, WhatsApp marketing etc.
• Co-managing all the agencies associated with digital performance marketing
• Started as a lone member in the Digital team. Have gradually built a 6 member team to handle various verticals
• Training and managing a team to help them achieve goals and move to the next level

Nov 2017 – Apr 2018 · 5 mos

Aug 2017 – Oct 2017 · 2 mos

Nov 2016 – Jul 2017 · 8 mos

Apr 2016 – Oct 2016 · 6 mos

• Pivotal role in end-to-end client and agency interaction. Coordinating with client and internal team to achieve the business objective
• Anticipating and articulating clients brief, explore the untapped communication opportunity
• Consulting clients on various digital platforms
• Responsible for Collections/Receivables
• Providing timely and relevant insights to the clients. Also, abiding by the timelines/deadlines for the campaign delivery.
• Annual campaign planning and brand strategy for Clients
• Improving Clients and Agency business
• Handled Standard Chartered Bank account across various countries for iProspect
• Performance review presentation to the global CMO and teams across various counties for Standard Chartered
• Collaborated with various Dentsu Aegis group agencies like Carat, Vizeum for the Standard Chartered India pitch for 360-degree marketing business (Traditional & Digital) - We won the India Account

Apr 2015 – Mar 2016 · 11 mos

• End to end campaign management (strategizing, set-up to final reporting/analysis). This includes acquisition based and branding based campaigns
• Create media plans incorporating a variety of paid mediums based on the brief obtained by the clients and their objectives
• Cross-Sell different services offered by our company like Affiliate Marketing, Display, Email Marketing and others to help grow the client’s business
• Liaising with clients on a regular basis to understand their requirements and deliver the results based on their objectives
• Stay updated on the industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social.
• Training new team members on SEM and other platforms
• Assisting the sales team by providing a systematic plan involving Projections, competitive research, sample structure outline, etc

Jul 2014 – Mar 2015 · 8 mos

• Building Google Adwords (SEM) and various other paid media campaigns
• Present recommendations and key findings based on thorough data analysis and historical trends
• Provide analysis and performance report for ad copies, landing pages, keywords etc.
• Forecast traffic and sales results based on keywords and associated budgets
• Assist in the planning and management of paid campaigns
• Provide weekly, monthly, and quarterly analysis of paid campaigns based on traffic and conversions

Mar 2014 – Jun 2014 · 3 mos

Mar 2012 – Apr 2013 · 1 yr 1 mo · Mumbai Area, India

• Integral part of the digital team of Domain Parking division
• Optimised domain names for online marketing using google feeds
• Enhanced customers' portfolio performance to maximise ROI
• Supervised team training
• Delegating work among peers for timely delivery

Aug 2011 – Dec 2011 · 4 mos · Mumbai Area, India

• Member of the open-ended coding team which made qualitative research data available in the quantitative form for easy analysis and visualization.
• Used Ascribe tool to code customer responses
• Ensuring high-quality output
• Meticulous quality check of coded responses

May 2009 – Jun 2009 · 1 mo · Mumbai

• Consolidating the trading tariff details of all the branches of Maersk Logistics (Now known as Damco) in the South Asian region.
• Collating the data and maintaining an up to date database for the same.
• Organize & deliver reports to help higher management take timely decisions.