Sanj Sandhu

Product Marketing Manager

Mumbai, Maharashtra, India5 yrs 3 mos experience

Key Highlights

Expert in data-backed digital marketing strategies.
Proven track record in managing successful product launches.
Strong communication skills with a focus on consumer insights.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on B2B and B2C strategies.

Contact

Skills

Other Skills

Account ManagementAccount PlanningAdvertisingAdvertising StrategyAnalytical SkillsBusiness AnalysisCampaignsClient relationship managementCommunicationsContent MarketingContent WritingCorporate CommunicationsCreative WritingDigital MarketingDigital Media

About

I am a growth mindset-led digital marketer with a deep interest in understanding people. To build my clients’ businesses and introduce new strategies, I believe in leading with consumer insights to arrive at data-backed solutions. Over the last two years in digital advertising, I have had the opportunity to develop the right mix of communication, interpersonal, analytical, creative, and technical skills being at the center point of all communication for clients, tech, media, analytics, and creative. As a part of my career trajectory next, I have a couple of things that I look forward to: 1) Be at the intersection of product building, marketing, and technology 2) Develop an in-depth understanding of the marketing funnel 3) Strengthen my existing tool kit of digital marketing skills If you have any opportunities for me, please message me for a chat!

Experience

Solarwinds

Product Marketing Manager

Apr 2025 – Present · 11 mos · Mumbai, Maharashtra, India

Squadcast was acquired by Solarwinds.

Squadcast

2 roles

Senior Product Marketer

Oct 2024 – Apr 2025 · 6 mos

Product Marketer

Nov 2022 – Sep 2024 · 1 yr 10 mos

Dentsu

3 roles

Associate Manager

Apr 2022 – Sep 2022 · 5 mos

Senior Account Executive

Promoted

Jul 2021 – Mar 2022 · 8 mos

Account Executive

Aug 2020 – Jul 2021 · 11 mos

Managed category revival campaigns for two of the biggest clients across the LOB to generate demand post the first COVID-19 wave
Developed expertise in working on content, social and topical led briefs

Rb

Brand Management Intern - Dettol Disinfectant Spray

Oct 2019 – Jan 2020 · 3 mos · Gurgaon, India

Part of spearheading the launch of Dettol Disinfectant Spray- RB India’s second-biggest launch for the financial year 2019
Assisted in successful communication development of #SprayOnGermsGone across different platforms-TV, YouTube, Facebook, WhatsApp, Native website, etc
Collaborated and guided six different agencies (mix of creative, PR, Digital, and TV) for the launch campaign
Played a key role in organising the PR launch event for Dettol Disinfectant Spray
Exposed to cross-functional workings of a brand- Legal, Supply, Procurement, Sales, Finance, etc
Day-to-day working included tracking shipment for different channels- TT, MT, E-commerce, gathering legal data for comms, dealing with finances pertaining to daily brand activities, and fulfilling any brand requirements that may arise

Mslgroup

PR Intern

Mar 2019 – May 2019 · 2 mos · Mumbai Area, India

Work Profile: PR for consumer, lifestyle, and B2B clients- Amazon Web Services, Skechers, Praj Industries, Script by Godrej, Parachute Advansed, Sony Liv
Curating and writing authored articles while weaving in brand messaging
Pitching curated articles to different medias across beats
Brainstorm, research, and ideate for new business pitches
Identifying influencers and bloggers and writing content in-tune with the brand’s image for social media campaigns
Day to day activities included making coverage reports, writing press releases and media tracking