Jun 2025 – Nov 2025 · 5 mos · Bengaluru, Karnataka

• Stepped back from full-time work to focus on learning the future of tech, hands-on parenting, women community building and inner growth.
• Exploring AI trends and applying tools hands-on across personal workflows and side projects
• Diving into early learning, a long-time interest, now enriched by raising my daughter & documented on Instagram Handle: acts_of_yana
• Building a community of mid-late stage career women to find companionship beyond work & family
• Attended Awaken (formerly Vichaar), Neuroscience & I series & Journey of Ram (Reflections on Ramayana) by Swasth Institute to better understand internal & external relationships through the lens of psychology, Neuroscience & religious texts. Deeply recommend Swasth for anyone on an inner journey.

May 2022 – May 2025 · 3 yrs · Bengaluru, Karnataka, India

• Led central user growth strategy and execution across the full user lifecycle from acquisition and activation to engagement, retention & cross-sell. Delivered consistent business impact by driving product-led and data-backed initiatives:
• 📈 Revenue & High-LTV User Growth
• 1. Identified and scaled high-LTV user segments through behavioral and cohort analysis, leading to an 8% uplift in ARR.
• 2. Built robust user segmentation and personas to align marketing, product, and data efforts across the organization
• 📊 Retention & Cross-sell
• 1. Devised engagement frameworks to improve M0 activation by 50% and double M3 retention through a mix of product nudges, communication journeys, and onboarding redesigns.
• 2. Reduced CAC payback period by 50%, optimizing early-life user monetization via timely cross-sell of lending products.
• 3. Designed and executed an RFM-based rewards strategy, resulting in: +75% growth in payments MTUs & +33% increase in transaction depth
• 🛠 Product-Led Growth
• 1. Launched embedded cross-sell journeys leveraging recommendation models to drive conversion through contextual offers/nudges
• 2. Piloted gamification mechanics across payments and rewards to reinforce usage frequency and category penetration

Mar 2022 – Feb 2023 · 11 mos

• Spring 2022 Cohort - Advanced Growth Strategy
• Fall 2022 Cohort - Retention & Engagement

Aug 2020 – Apr 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Headed end-to-end growth, strategy, and monetization at Trell during a phase of rapid scale. Built and led a 100+ member cross-functional team spanning growth marketing, content strategy, analytics, user research, brand, and communications. Positioned Trell as a leader in vernacular-first content-commerce, expanding user base, retention, and revenue.
• 📈 Growth & Acquisition
• 1. Scaled user acquisition 4X while maintaining a low $0.3 CPI via performance marketing, referrals, and partnerships.
• 2. Drove activation by redesigning product UI/UX, implementing CRM journeys, and optimizing onboarding, resulting in 50% improvement in activation rate.
• 🔁 Retention & Engagement
• 1. Boosted D7 and D30 retention by 150% through gamification, personalized content feeds, and community-driven features.
• 2. Collaborated with product and ML teams to develop personalization models that increased time spent per user by 150%.
• 💰 Monetization & Brand Solutions
• 1. Launched India’s first content-led social commerce engine; optimized shoppable content to drive 2% CTR.
• 2. Designed vernacular brand campaigns for FMCG and lifestyle brands—won “Mobile Excellence in Native Advertising” for a Godrej campaign.
• 🧪 Product & Community Innovation
• 1. Led launch of Trell Chats, enabling interest-based social communities and unlocking viral loops with 10% share-to-impression ratio.
• 2. Pioneered influencer and creator programs across 12 Indian languages, fostering hyperlocal content supply and community growth.
• 🏆 Leadership & Recognition
• 1. Honored with “Women Who Lead 2021 – Growth & Strategy Leader of the Year” by the Ministry of Women & Child Development, Govt. of India.
• 2. Recognized among “Women Disruptors 2022” by AdGully for pioneering work in digital growth and strategy leadership.

Jan 2016 – Jun 2020 · 4 yrs 5 mos · Mumbai Area, India

• Founded and scaled Sandbox into a trusted, high-quality early education and care brand in Mumbai, combining structured early learning with full-day childcare. Mentored by Prof. Sunil Handa, Professor of Entrepreneurship at IIM Ahmedabad and Founder of Eklavya Education Foundation (eklavya.org), shaping Sandbox’s vision and execution around values-led leadership and child-centric design.
• 📈 Growth & Customer Success
• 1. Achieved 300% revenue growth over 4 years with a consistent 95 %+ Net Promoter Score.
• 2. Acquired 75+% of customers via organic referrals through trust-building initiatives and community engagement.
• 3. Secured partnerships with 15+ corporations, including Colgate-Palmolive and General Electric for employee childcare benefits.
• 📚 Product & Curriculum Innovation
• 1. Co-developed a unique curriculum focused on life skills and 21st-century competencies in collaboration with early education experts.
• 2. Introduced a first-of-its-kind early assessment framework to screen for growth delays, ADHD, and autism benefiting 10 %+ enrolled families.
• 📱 Parent Experience & Technology
• Launched a mobile app for real-time parent updates and communication, reducing complaints by 70% and increasing transparency.
• ⚙️ Operational Excellence
• 1. Built and standardized high-quality operating procedures around safety, hygiene, and caregiver training, reducing incident rates by 85%.
• 2. Achieved operational breakeven within 8 months and maintained 35 %+ unit-level margin across all centers.
• 👩‍💼 Leadership & Culture
• 1. Led an all-women team of 50+, fostering a culture grounded in care, quality, and continuous learning.
• 2. Conducted 100+ expert-led training programs on early childhood care, safety, and developmental education.
• 🏆 Awards
• Recognized as “Most Promising Pre-School & Daycare in Mumbai” at the 7th Global Education Excellence Awards 2019.

Jun 2015 – Dec 2015 · 6 mos · Mumbai Area, India

• Designed community-led initiatives aimed at achieving the company's vision to make industry-driven education accessible to all.

Jul 2013 – May 2015 · 1 yr 10 mos · Mumbai Area, India

• Youth Marketing Company
• Clientele: Viacom 18 (MTV, NH1, Pepsi MTV Indies, MTV Nescafe Labs, Colours), dna, sunburn, TVF

May 2013 – Jun 2013 · 1 mo · Bengaluru Area, India

• Study of abrasive grain motion under a high electric field in the manufacturing process of coated abrasive.