Saurabh Sardana — Founder

I’m the founder of Urooj Insights Pte Ltd, a market research consulting firm focused on APAC. I love the challenge of scaling up businesses. There’s no guaranteed formula for success—it has to be built, tested, and earned. I’ve helped companies grow quickly in three out of my four professional roles, but Urooj is different. It’s mine, and that makes the journey even more meaningful. I enjoy solving tough business and marketing problems, especially in B2B , Brand and policy research. Over the years, I’ve worked across different research methods, blending data, strategy, and storytelling to make sense of complex questions. Every project is an opportunity to connect the dots and uncover something new. Outside of work, I find my creative outlet in theatre. Performing on stage and leading a team have a lot in common—both require adaptability, collaboration, and presence. I also run a podcast where I bring together everyday human stories with insights from marketing and research. If any of this resonates with you, let’s chat. Drop me a line at saurabh@uroojinsights.com—I’m always up for a good conversation over coffee.

Stackforce AI infers this person is a B2B market research expert with strong analytical and strategic capabilities.

Location: Singapore, Singapore

Experience: 15 yrs 8 mos