Deepak Rajendran

CEO

Bengaluru, Karnataka, India19 yrs 1 mo experience

Highly Stable

Key Highlights

Expert in global go-to-market strategies.
Proven track record in community engagement and advocacy.
Recognized leader in tech storytelling and innovation.

Stackforce AI infers this person is a SaaS marketing and community engagement expert with a strong focus on B2B strategies.

Contact

Skills

Core Skills

Go-to-market StrategyMarketingMarketing StrategySales ManagementDemand GenerationProduct MarketingCommunity EngagementQuality AssuranceTeam Management

Other Skills

AnalyticsB2B MarketingBusiness AlliancesBusiness DevelopmentBusiness IntelligenceBusiness StrategyCRMCloud ComputingCommunity BuildingCommunity DevelopmentCommunity OutreachCommunity RelationsCompetitive AnalysisCustomer Relationship Management (CRM)Digital Marketing

About

The last couple of decades have seen me enable, empower, and engage with the most influential and passionate technology community heroes, thought leaders, and influencers globally. Owing to a diverse experience in marketing and business development, I have developed both - a strong entrepreneurial spirit of startups and a rigorous operational discipline of corporates. My core competencies include defining and executing global go-to-market strategies, building and nurturing long-term and high-value relationships, driving advocacy and loyalty programs, and leading cross-functional teams. I am passionate about tech storytelling, cloud, developer, and emerging technologies, and I have received multiple awards and recognitions for my customer passion, forward thinking, and leadership. My mission is to inspire and support the next generation of innovators and change-makers.

Experience

Freshworks

Global Head - Customer Community & Education

Jun 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Microsoft

India, South Asia & Middle-East Lead - MVP, RD & MLSA Programs

Nov 2016 – Mar 2024 · 7 yrs 4 mos · Bengaluru Area, India

Multiple startups

Growth Hacker

Jan 2016 – Jan 2016 · 0 mo · Bengaluru Area, India

Consultant with various startups on GTM definition, marketing & branding, outbound sales strategy, lead generation etc.

Go-to-market StrategyMarketing

Collabion charts for sharepoint

Head - Marketing and Sales

Jan 2015 – Jan 2016 · 1 yr · Bengaluru Area, India

P&L responsibility for an annual revenue of USD 1 Million. KRAs include defining global GTM strategy, marketing, sales, product management, partners & alliances, HR and operations.

Marketing StrategySales Management

Akamai technologies

Manager - Americas Marketing

Jan 2012 – Jan 2014 · 2 yrs · Bengaluru Area, India

Own marketing responsibility for large existing customer accounts in Americas – annual revenue range between USD 100K and USD 10M. Pioneered “value-marketing” campaigns that reaffirmed clients’ faith in Akamai.
(As Manager – Account Development (Outbound))
Responsible for Akamai’s growth in the High-Tech industry vertical in North America by penetrating key market segments and expanding the install-base, by generating opportunities of over $30M in revenue.

MarketingDemand Generation

Ibm

Product Marketing Manager - DB2

Jan 2009 – Jan 2012 · 3 yrs · Bengaluru Area, India

Lead DB2 – LUW product marketing in the community space, globally, across social media, user communities & the IBM Champion program – a WW community recognition program & international user groups.
(As North America Marketing Community Leader)
Led the process of defining and on-boarding the team of marketing professionals reporting into IBM’s North America Marketing organization, reporting directly to the VP of NA Marketing.
(As Marketing Manager – User Groups & Specialty Communities)
Responsible for conceptualizing, planning and executing community initiatives in North America and Canada and seamlessly integrating them into the brand marketing plans of all the IBM Software Group products.

Product MarketingCommunity Engagement

Microsoft corporation

Community Audience Marketing Manager

Jan 2005 – Jan 2009 · 4 yrs · Bengaluru Area, India

Responsible for engaging with technology community influencers to drive grassroots evangelism among Students, Colleges, Developers, Infrastructure Professionals, Designers & Architects in India.
(As Enthusiast Evangelist)
Conceptualized and drove evangelism & marketing initiatives to position Microsoft as one of the top-10 brands in the country, achieving over 1 million touchpoints. Launched Microsoft Photosynth in India.
(As Community Evangelist & Program Manager – Regional Director Program)
Program managed Microsoft’s community recognition programs such as the Regional Director, Technology Community Program and user group relations, including relationships with the academic community and campus groups.

Community EngagementMarketing Strategy

Sapient

Team Lead - Quality Assurance

Jan 2005 – Jan 2005 · 0 mo · Bengaluru Area, India

Lead a team of 6 QA Engineers to execute the process of Content Migration and Quality Assurance for the website of an Energy Services Major.
Team consistently reported over 40% productivity more than peer teams and had the highest employee satisfaction rates.

Quality AssuranceTeam Management