Shivram Padmanabhan

Head of Growth

Bengaluru, Karnataka, India14 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Scaled orders 11x for a quick commerce brand
  • Delivered 50% YoY revenue growth for Tata CLiQ Luxury
  • Drove 4x growth for AJIO with improved ROAS
Stackforce AI infers this person is a Digital Marketing Leader with expertise in E-commerce and Omnichannel Growth Strategies.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingGrowth StrategiesMarket Research

Other Skills

AnalyticsApp MarketingAttribution ModelingBrand DevelopmentBrand ManagementBrand MarketingBranding & IdentityBusiness DevelopmentBusiness GrowthBusiness StrategyCRMCompetitive AnalysisConsultingCustomer AcquisitionDigital Media

About

I’m a growth-focused marketing leader with 14 years of experience building and scaling digital-first and omnichannel businesses across e-commerce, retail, and app ecosystems. Currently, I head digital and growth marketing for WestBridge Capital’s portfolio companies – KPN Fresh and IBO, leading a talented team that drives customer acquisition, retention, and revenue across both quick commerce and omnichannel retail. Over the years, I’ve helped brands like Tata CLiQ and AJIO accelerate their digital growth — growing top-line revenue, improving marketing efficiency, and building marketing teams that think both creatively and analytically. My approach combines strategic planning with experimentation — leveraging data, automation, and storytelling to solve core business challenges. > Scaled orders 11x for a quick commerce brand with sustainable CAC > Delivered 50% YoY revenue growth for Tata CLiQ Luxury > Drove 4x growth for AJIO with improved ROAS and app growth > Built performance and CRM frameworks that improved retention and repeat purchase I enjoy creating scalable growth systems — where brand and performance marketing work together to drive measurable results. If you’re building an ambitious brand that wants to grow intelligently and efficiently, let’s connect.

Experience

Kpn fresh

Associate Vice President - Digital and Growth Marketing

Jan 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

  • KPN Fresh is an omnichannel grocery retail chain with 200+ stores in South India and rapidly expanding. It also delivers from store to doorstep through its quick commerce app with 1Mn+ users.
  • As head of digital and growth marketing for KPN Fresh omnichannel business, my key focus areas are to:
  • 1. Grow the app's new and repeat customer base. I set up the entire digital marketing function for the business and helped them grow from 0-1.
  • 2. Create GTM strategies for new store launches and geographies to achieve target revenues offline and online.
  • 3. Create awareness for the brand in operating cities and hyperlocally in various catchments to increase market/wallet share for the buisness.
  • 4. Make KPN Fresh the go-to store for all things groceries on both offline and online.
  • 5. Work with PE investors and c-suite closely to create and achieve business goals.
  • WestBridge Capital is a $7.5 billion PE firm holding over 80% stake in KPN Fresh. I was hired by them to head digital and growth marketing for KPN Fresh.
Business GrowthMarketing Budget ManagementPerformance MarketingMarketing StrategyApp MarketingGrowth Strategies+2

Ibo

Associate Vice President - Digital and Growth Marketing

Jan 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

  • IBO is India’s largest home building & improvement destination for retailers, contractors, technicians, architects and homeowners. It is a multi category & a multi brand format present in 5 cities, where customers can shop from offline stores present nationally or from the e-commerce store online.
  • My key focus areas are to increase brand awareness and penetration in the city and catchments leading to higher footfalls and billing for offline stores and e-commerce purchases. Build GTM strategies for new stores and improve existing store sales through digital, growth and CRM initiatives.
  • IBO is a wholly owned business started by WestBridge Capital (which is a $7.5 billion PE firm). I was hired by them on the payroll of IBO to head digital and growth marketing.
Business GrowthApp MarketingMarketing Budget ManagementPerformance MarketingMarketing StrategyGrowth Strategies+1

Tata cliq

Head of Digital Marketing

May 2022 – Dec 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

  • Lead a team of 10 digital marketers to drive digital and performace marketing strategies across the funnel for Tata Cliq Luxury, Lifestyle and Palette businesses
  • Responsible for:
  • Growth in acquisition and retention of customers
  • Steer growth in organic channels
  • Lead key sale events to success
  • Collaborate for martech and automation
  • Achieve contribution margins through marketing efficiencies
Business GrowthMarketing Budget ManagementP&L ManagementDigital StrategyGrowth StrategiesTeam Leadership+2

Ajio.com

Senior Manager, Digital Marketing

Dec 2019 – May 2022 · 2 yrs 5 mos · Bengaluru, Karnataka, India · Hybrid

  • Lead digital and performance marketing for Ajio.com. Managed an annual budget of over 500 Cr. Helped grow the user base and revenues by 4X.
App MarketingMarketing Budget ManagementPerformance MarketingDigital MarketingGrowth StrategiesTeam Leadership+1

Iquanti, inc.

Engagement Manager, Digital Marketing

Jul 2017 – Dec 2019 · 2 yrs 5 mos · United States and Bangalore · On-site

  • Created winning digital strategies for Fortune 500 companies such as American Express, Citi Group, Wells Fargo, New York Life Insurance and more. Met C-Level, marketing and business heads of these companies, primarily in the US, to plan marketing initiatives for achieving business goals.
Project ManagementConsultingDigital StrategyGrowth StrategiesTeam LeadershipDigital Marketing

Vakilsearch (vakilsearch.com)

Senior Manager - Digital Marketing

Aug 2016 – Apr 2017 · 8 mos · Chennai, Tamil Nadu, India

  • Lead digital marketing initiatives for Vakilsearch.com, India’s 1st online professional and legal services platform for startups and SMEs.
  • Helped them achieve 10% market share of all company registrations happening in India.
  • Launched new services such as payroll management, business plan for funding, syndicated loans, etc.
  • Created a framework for customer activation and engagement through a personalized and automated campaign strategy
Business GrowthMarketing Budget ManagementDigital MarketingGrowth Strategies

Jetprivilege

Assistant Manager, Digital Marketing & Loyalty

Oct 2014 – Feb 2016 · 1 yr 4 mos · Mumbai Area, India

  • Worked on strategies to improve activation rate of the members of the loyalty program, conceptualized personalized communication to key segments to drive business.
  • Create and implement annual marketing plans
  • Developed an onboarding strategy for newly enrolled members to maximize engagement and improve activation
  • Executed marketing campaigns for co-branded credit & debit cards to activate new card members and increase transactions
  • Helped map the user-journey on the website and create end-to-end tracking with goals
  • Launched various programme features such as mileage extension and partners such as Booking.com
Digital MarketingLoyalty Marketing

Icici bank

Assistant Manager - Digital Marketing

Dec 2013 – Oct 2014 · 10 mos · Mumbai Area, India

  • Launched digital projects including personalization on the ICICI bank website and supported all digital initiatives using web analytics.
  • Part of the core team responsible for building the framework for personalization on the revamped website
  • Understand and align corporate analytics with digital strategy, translate business priorities into actionable on the website
  • Use web analytical tools to measure business objectives and help marketing/product teams with ideas and strategies to achieve business goals
Digital MarketingAttribution Modeling

99labels.com

Sr. Executive - Digital Marketing

Jan 2011 – Nov 2013 · 2 yrs 10 mos · New Delhi Area, India

  • Worked on social media and paid marketing strategies for customer acquisition and retention for one of the early e-commerce companies in India. This is when Flipkart was still selling books and Amazon wasn't there in India.
  • Built traffic through various channels and optimized them for conversions
  • Collaborated with networks/agencies for CPC, CPA campaigns on Google Search, Google Display Network & Facebook ads
  • Created organic and paid social media campaigns to increase revenues and user engagement
Digital MarketingStrategic Alliances

Levi strauss & co.

Marketing and Customer research

Jan 2010 – Jan 2010 · 0 mo · On-site

  • Worked on a project ‘In-store customer preferences with reference to Signature brand’ for test-launching Denizen as part of my internship.
Market ResearchMarket AnalysisMarketing Research

Education

Indian Institute of Management, Lucknow

Management Development Program for Senior Executives — Marketing

National Institute of Fashion Technology India

Masters in Management — Marketing and Retail Business Management

University of Madras

Bachelor of Science — Computer Science

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