Apr 2023 – Present · 2 yrs 11 mos

Jan 2022 – Present · 4 yrs 2 mos

Jun 2019 – Present · 6 yrs 9 mos

• Driving AI Flywheel program to deliver more effective, efficient and faster marketing solutions & outcomes through application of ML, GenAI and Agentic AI for Google's digital marketing experts and customers.
• Built and led a high-performing team of digital marketing experts specializing in AI Led Digital Marketing and Analytics.
• Demonstrated Growth headroom, build AI Led MarTech & Media solutions roadmap to drive growth and profitability for top global companies.
• Guided clients through the planning & execution t- Built and led a high-performing team of digital marketing experts specializing in Google advertising and analytics.
• Demonstrated Growth headroom, build AI Led MarTech & Media solutions roadmap to drive growth and profitability for top global companies.
• Currently leading Media & Entertainment, Consumer Tech verticals with past experiece in SAAS, Ed-Tech, Retail and FinTech

Jan 2019 – Present · 7 yrs 2 mos

• Co-founded a digital marketing / growth volunteer initiative at Google to support startups, NGOs and government departments. Our objective is to help grow startup & non-profit ecosystem in India grow. This is not a commercial venture for the company and is driven on a best effort advisory basis by volunteers.
• Google Spark has helped 1100+ startups and NGOs over the years. We conduct 1:1 sessions for founders, education series at scale and integrate with Google for Startups efforts (e.g. Growth Week).

Jun 2017 – May 2019 · 1 yr 11 mos

• Developed and led team of digital marketing experts to guide some of largest digital advertisers in eCommerce, multichannel Retail, restaurants and consumer goods industry in Canada

Jun 2014 – May 2017 · 2 yrs 11 mos

• Developed and led team of digital marketing experts to guide some of largest digital advertisers in Retail, finance & consumer goods industry in Canada

Mar 2012 – Jun 2014 · 2 yrs 3 mos

• Client success & Revenue Achievement:
• Worked closely with online lead & sales generation clients across travel, ecommerce & B2B
• Built ambitious pitches & delivered impactful optimizations & insights

May 2010 – Feb 2012 · 1 yr 9 mos · Mumbai Area, India

• Among first 5 members consumer product Business unit - essentially a startup within SRSL
• Built, presented and got buy-in from CEO on 3 year Strategic plan including growth projections, expansion plans and annual budget
• Project managed introduction of new variants, market launch and bolt sales and distribution network in 3 states
• Won and managing key clients like DMart, Hypercity, Future Group, ABRL, Metro Cash & Carry, Spencer’s & Reliance Retail on national level
• Grew sales of Madhur by avg. 23% on QoQ basis for 5 straight quarters while maintaining operational profitability

May 2009 – Jul 2009 · 2 mos · Mumbai Area, India

• Micro-Finance Market Entry Strategy
• Analyzed microfinance market, regulatory scenario, competitors strategy and growth potential
• Studied existing business models, identified best suitable ones for Tata Capital and customized them
• Examined strengths, weaknesses, opportunities and threats (SWOT) of Tata Capital in microfinance sector
• Identified various viable opportunities and evaluated them on the basis of core competency and competition
• Recommended roadmap for entry, long term growth strategy and ways to leverage upon government incentives
• Achievements
• Appreciated by the department head and further work kick-started as per my suggested roadmap

Sep 2005 – Jun 2008 · 2 yrs 9 mos · Pune Area, India

• Product Development
• Worked through in all SDLC phases starting from requirement gathering, product design, development & iterations, as developer and program manager
• Experience of software coding in C, C++, Java and use of tools like Matlab, Microsoft Visual Studio, Microsoft Visio
• Project Management
• Led a team of 9 members for a project in the area of testing of Automotive Electronic Control Units
• Project planning, effort and schedule estimation & Setting up project processes for efficiency and quality
• Created a structured domain training program and Trained 6 new project members
• Relationship Management
• Established rapport and strengthened relationships with the clients
• Relationship based selling through Presentations and demonstrations to existing clients
• Acted as communication interface between client, project team and senior management
• Achievements:
• Initiated processes that resulted in 25% reduction in delivery time & 33% reduction in defects than earlier
• Appreciation from client & senior management for successfully leading the team for a challenging project

Jan 2005 – Apr 2005 · 3 mos · Ahmedabad Area, India

• I worked on an e-governance project for Gujarat government at TCS, Ahmedabad. I did requirement analysis for 2 departments and
• developed software modules for 3 departments in J2EE technology.

May 2003 – Jun 2003 · 1 mo · Pune Area, India

• 1. Understood the operation of telecom service provider company
• 2. Metropolitan Area Planning for Pune city
• 3. Understanding implementation aspects CDMA and optical fiber technology