Ron Fernandes ♠ Capgemini

Digital Marketing Specialist

Mumbai, Maharashtra, India14 yrs 6 mos experience

Highly Stable

Key Highlights

Proven track record in demand generation.
Expert in marketing automation and CRM integration.
Strong leadership and relationship management skills.

Stackforce AI infers this person is a Marketing Operations Specialist with expertise in Demand Generation and Marketing Automation.

Contact

Skills

Core Skills

Demand GenerationMarketing AutomationBusiness DevelopmentRelationship Management

Other Skills

ABM PlatformsCRMCustomer Relationship Management (CRM)Email CampaignsEmail MarketingGoogle AnalyticsISO 20000IT Service ManagementIncident ManagementInformation SecurityInformation Security ManagementLinuxMarket ResearchMicrosoft SQL ServerNetwork Security

About

Ron has a years of cross-functional and cross-industry experience. Strong technical background with outstanding problem-solving, leadership and interpersonal skills. Skilled at managing client’s expectations, mentoring staff, communicating with senior management and training users. Ron has backed by a proven track record in a target-driven culture. Through his stint at L&T Infotech, Ron has gained a rich perspective of the overall IT business, the strategic business units, L&T Infotech's service offerings and technology outsourcing practices. He is a balanced professional who combines strong leadership, management and communication skills with a proven ability to build long-term relationships. Experties: Advisor & Analyst Management, Branding & Strategy, Sales Enablement, Business Development Executive Relationship Management and Outsourcing and Vendor Management

Experience

Capgemini

Team Manager - Marketing Ops & Demand Generation

Jul 2020 – Present · 5 yrs 8 mos · India

Built a scalable marketing tech stack
integrating Pardot, Salesforce CRM, and
Google Analytics to streamline lead capture,
nurturing, and sales handoff—resulting in a
15% improvement in MQL-to-SQL conversion.
Led multi-channel demand generation
campaigns across email, paid social,
webinars, and ABM platforms (Terminus),
driving a 30% YoY increase in qualified
pipeline.
Developed and implemented a lead scoring
and routing model that improved sales
response time by 15% and reduced lead
leakage.
Partnered with the content and product
marketing teams to build targeted campaigns
aligned to personas, buyer stages, and
industry verticals—resulting in a 30% increase
in campaign engagement.
Designed marketing dashboards and
reporting frameworks in Salesforce CRM and
Power BI Dashboard to track campaign performance, funnel health, and ROI.
As part of Digital Platforms management team
responsible for management of digital
campaigns, web & social media operations
team. Worked closely with sales and
marketing teams to understand campaign
requirements - and design, develop and
enable multi-channel campaigns on crm,
email marketing platform and web channels.
Managed digital marketing assets
development and web production schedules
to support execution of marketing campaigns,
product launches, events and promotions -
leveraging Web, Campaigns, Social Media
and other digital marketing technology
platforms.
Spearheaded data hygiene and governance
projects with the help of zoominfo, improving
email deliverability and list segmentation
accuracy by 30%.
Created testing strategy (A/B and
multivariate) to optimize landing pages, CTAs,
and email sequences, contributing to a 10%
lift in CTR.

PardotSalesforce CRMGoogle AnalyticsEmail MarketingDemand GenerationPower BI+1

Larsen & toubro infotech / l&t infotech

2 roles

Marketing Campaign Manager

Apr 2017 – Jun 2020 · 3 yrs 2 mos

Worked as an marketing Automation specialist.

Marketing Consultant & Campaign Operations

Oct 2011 – Jul 2020 · 8 yrs 9 mos

Strategically designed Telemarketing and
Email Campaigns for 19 different business units
across horizontals and verticals. Ensured 15
Qualified C-Suite meetings every quarter
across multiple vertical/ horizontal BU. Worked
through the RFI and RFP's to provide a
customized response to each client
addressing their pain points.
Conducted Market Research, Competitive &
Competitor's Intelligence and Demand
Generation. Leveraged access of multiple
database sources viz: DiscoverOrg, iProfile,
Hoovers, Rainking, Ovum and IDC for IT trends,
Strategy and Company reports. Gathered and
analyzed intelligence on markets, services, customers and competitors, as a need to
support various Business Units and Sales Teams
in their business decisions.
Analyzed various deal renewal databases and
make relevant teams in the organization
vigilant with upcoming deals in their market •
Handling large deals database with current
organization, Lead nurturing and lead
qualification.
Generated a pipeline of 14 RFI/ RFP's for large
deals in a year Leveraged relations with
multiple Analyst & Advisory firms to create end
user blogs on our case stories, build white
papers. Strategically positioned the company
as a leading IT service provider and
outsourcing partner, across different service
offerings and verticals, in Signature Reports
and Industry.
Trained entire Sales force and Business
Development team in understanding the best
use of CRM (Microsoft CRM Dynamics).
Collaborated with sales team to increase
brand awareness and enhance business
development by building and maintaining
relationships with 4-5 key accounts.