Varun Sharma

Product Marketing Manager

Pune, Maharashtra, India12 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of experience in B2B marketing.
  • Proven track record in demand generation and product marketing.
  • Strong skills in digital marketing and campaign management.
Stackforce AI infers this person is a B2B marketing expert with a focus on SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Product MarketingDemand GenerationMarket Research

Other Skills

Account MarketingAgile MethodologiesB2B MarketingB2C MarketingBrandingBusiness DevelopmentBusiness StrategyBuyer Persona DevelopmentCRMCampaign ManagementCompetitive AnalysisContent MarketingContent StrategyContent SyndicationCorporate Branding

About

Result-oriented Marketer with over 10 years of experience in delivering successful marketing campaigns across B2B segment. Experienced in enterprise solutions marketing, product marketing, branding, demand generation management, partner marketing strategy development and execution, marketing communications, creative agency management, event planning, marketing budget planning, and digital marketing. Collaborative, self-motivated, results-driven, and supportive team player, excellent written and verbal communication skills, flexible with national/international travel, the ability to multitask in dynamic environments, great listener, good sense of humor, meticulous attention to detail, high-quality deliverables produced on time within budget.

Experience

Sibros

2 roles

Senior Product Marketing and Campaign Manager

Jan 2025Present · 1 yr 2 mos

Product Marketing and Campaign Manager

Jan 2023Feb 2025 · 2 yrs 1 mo

Birlasoft

2 roles

Senior Global Marketing Manager

May 2022Dec 2022 · 7 mos

Global Marketing Manager - Enterprise Solutions

Jan 2020May 2022 · 2 yrs 4 mos

Adrenalin esystems ltd

3 roles

Assistant Marketing Manager

Promoted

Apr 2018Jan 2020 · 1 yr 9 mos

  • Key Responsibilities
  • Branding and Product Marketing
  • Creating new ideas and initiatives that can be under taken by Marketing Team on a regular basis
  • Creating Messaging strategy by understanding the buyers persona
  • Develop the overall customer value proposition along with product differentiation and competitive positioning
  • Identify and evaluate the mediums to maximize the brand reach
  • Ideation and execution of print ad campaigns, events with leading media house and publishers to position brand Adrenalin as Global HRMS
  • Prepare and drive the GTM for the new product module launch
  • Work with multiple stakeholders like CEO,Product Head,Business Heads,Marketing head, partners,clients to drive new brand initiatives
  • Prepare annual marketing plan and budget
  • Demand Generation
  • Conceptualize, execute and support the demand generation activity for business unit’s sales efforts globally
  • Drive sales pipeline growth initiatives with demand generation activities like email campaigns,google ads,partner/alliance,third party database campaign etc.
  • Evaluate and manage marketing agencies for demand generation campaign
  • Content Management
  • Develop and deliver targeted content that increases visibility of brand,promotes thought leadership, and provides helpful insights for the reader
  • Public Relations & Events Management
  • Conduct public relations and media outreach programs which showcase brand’s leadership,key strategic initiatives,differentiating solutions and messages
  • Digital Marketing
  • Managing Search Engine Marketing activities such as campaign planning,implementation,budget management,optimization of paid search campaigns,and ad copies performance
  • Web Analytics: Generation & Analysis of traffic report using Google Analytics & Adwords to understand the effectiveness of the keywords being used and to measure the usefulness of the ads,on-page & off-page optimization strategies
BrandingProduct MarketingDemand GenerationDigital MarketingPublic RelationsEvent Management

Senior Marketing Executive

Promoted

Apr 2016Mar 2018 · 1 yr 11 mos

Management Trainee

Apr 2015Mar 2016 · 11 mos

1000lookz.com

SIP: Developed business entry model for doing business in European Countries for 1000Lookz.com

Mar 2014Jun 2014 · 3 mos · Chennai Area, India

  • Established model for the mode of entry decision in foreign market for 1000Lookz a virtual makeover software
  • Conducted secondary market research to understand the market potential for a virtual makeover software
  • Defined buyer persona for 1000Lookz and created direct email marketing campaign
  • Developed a feedback mechanism to check the brand health of 1000Lookz

International automotive component india pvt. ltd.

Quality Assurance Engineer

Mar 2011May 2012 · 1 yr 2 mos · Pune Area, India

  • Worked on project XUV 500 ( SUV of M&M Ltd)
  • Responsible for implementing quality assurance for Instrument Panel line and Cockpit Line.
Market ResearchEmail MarketingBuyer Persona Development

Education

Indian Institute of Management, Lucknow

Executive Programme in Marketing Analytics

Jan 2019Jan 2019

SDM Institute for Management Development

Master of Business Administration (MBA) — Marketing - Operations

Jan 2013Jan 2015

K.K.Wagh institute of Engineering Education & Research

Bachelor of Engineering (BE) — Mechanical Engineering

Jan 2005Jan 2009

St.Aloysius High School

SSC

Jan 2002Jan 2003

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