Varun Sharma

Product Marketing Manager

Pune, Maharashtra, India12 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in B2B marketing.
Proven track record in demand generation and product marketing.
Strong skills in digital marketing and campaign management.

Stackforce AI infers this person is a B2B marketing expert with a focus on SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Product MarketingDemand GenerationMarket Research

Other Skills

Account MarketingAgile MethodologiesB2B MarketingB2C MarketingBrandingBusiness DevelopmentBusiness StrategyBuyer Persona DevelopmentCRMCampaign ManagementCompetitive AnalysisContent MarketingContent StrategyContent SyndicationCorporate Branding

About

Result-oriented Marketer with over 10 years of experience in delivering successful marketing campaigns across B2B segment. Experienced in enterprise solutions marketing, product marketing, branding, demand generation management, partner marketing strategy development and execution, marketing communications, creative agency management, event planning, marketing budget planning, and digital marketing. Collaborative, self-motivated, results-driven, and supportive team player, excellent written and verbal communication skills, flexible with national/international travel, the ability to multitask in dynamic environments, great listener, good sense of humor, meticulous attention to detail, high-quality deliverables produced on time within budget.

Experience

Sibros

2 roles

Senior Product Marketing and Campaign Manager

Jan 2025 – Present · 1 yr 2 mos

Product Marketing and Campaign Manager

Jan 2023 – Feb 2025 · 2 yrs 1 mo

Birlasoft

2 roles

Senior Global Marketing Manager

May 2022 – Dec 2022 · 7 mos

Global Marketing Manager - Enterprise Solutions

Jan 2020 – May 2022 · 2 yrs 4 mos

Adrenalin esystems ltd

3 roles

Assistant Marketing Manager

Promoted

Apr 2018 – Jan 2020 · 1 yr 9 mos

Key Responsibilities
Branding and Product Marketing
Creating new ideas and initiatives that can be under taken by Marketing Team on a regular basis
Creating Messaging strategy by understanding the buyers persona
Develop the overall customer value proposition along with product differentiation and competitive positioning
Identify and evaluate the mediums to maximize the brand reach
Ideation and execution of print ad campaigns, events with leading media house and publishers to position brand Adrenalin as Global HRMS
Prepare and drive the GTM for the new product module launch
Work with multiple stakeholders like CEO,Product Head,Business Heads,Marketing head, partners,clients to drive new brand initiatives
Prepare annual marketing plan and budget
Demand Generation
Conceptualize, execute and support the demand generation activity for business unit’s sales efforts globally
Drive sales pipeline growth initiatives with demand generation activities like email campaigns,google ads,partner/alliance,third party database campaign etc.
Evaluate and manage marketing agencies for demand generation campaign
Content Management
Develop and deliver targeted content that increases visibility of brand,promotes thought leadership, and provides helpful insights for the reader
Public Relations & Events Management
Conduct public relations and media outreach programs which showcase brand’s leadership,key strategic initiatives,differentiating solutions and messages
Digital Marketing
Managing Search Engine Marketing activities such as campaign planning,implementation,budget management,optimization of paid search campaigns,and ad copies performance
Web Analytics: Generation & Analysis of traffic report using Google Analytics & Adwords to understand the effectiveness of the keywords being used and to measure the usefulness of the ads,on-page & off-page optimization strategies

BrandingProduct MarketingDemand GenerationDigital MarketingPublic RelationsEvent Management

Senior Marketing Executive

Promoted

Apr 2016 – Mar 2018 · 1 yr 11 mos

Management Trainee

Apr 2015 – Mar 2016 · 11 mos

1000lookz.com

SIP: Developed business entry model for doing business in European Countries for 1000Lookz.com

Mar 2014 – Jun 2014 · 3 mos · Chennai Area, India

Established model for the mode of entry decision in foreign market for 1000Lookz a virtual makeover software
Conducted secondary market research to understand the market potential for a virtual makeover software
Defined buyer persona for 1000Lookz and created direct email marketing campaign
Developed a feedback mechanism to check the brand health of 1000Lookz