Apr 2022 – Present · 4 yrs · Bengaluru, Karnataka, India

• As an OIR at GrowthX, I help top 1% growth operators and leaders achieve their learning outcomes. Something that always keeps me on the edge. I sound board with members to help identify the right levers, channels & strategies to build an end-to-end executable growth strategy for internet companies.

Dec 2021 – Jan 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Held a key growth leadership role at Paytm, driving end-to-end user acquisition, retention across the company’s entire UPI product suite.
• Worked on full funnel growth initiatives across the user journey to increase Paytm's market share in both Scan & Pay and P2P. Led the GTM strategy for Credit Card on UPI and UPI Lite.
• Led the entire CLM journey for both UPI Product and Insurance portfolio to drive both MTU and ARPU.

Apr 2021 – Dec 2021 · 8 mos

• Leading the user growth vertical at TATA Health involves user acquisition (performance marketing), engagement & retention, referral and consumer product experience.
• User Acquisition - Building the complete full funnel marketing strategy framework for awareness, lead generation, transactions and referral loop. Leading the media plan and growth strategy for key brand campaigns like SochMatPoochLe
• Ownership of GMV, Transaction numbers, monthly and yearly planning on numbers with the management
• Leading the complete paid media along with organic user growth (SEO). Used a mix of all digital channels along with direct media buys of TV . Led the complete growth strategy from pre product-market fit stage to currently scaling the business.
• Engagement & Retention - Building the complete engagement framework from activation to retention to regular optimisation and detailed reporting mechanism
• The major goal is to work on moving users increase the repeat transactions along with optimisation for DAU, MAU, LTV and ARPU
• Work involved being on top of all user flows, funnels, segments, cohorts and relevant content and messaging using the right channels like Push Notifications, InApp Notifications, Email and SMS

Apr 2019 – Mar 2021 · 1 yr 11 mos

• Working on user growth strategies that involves user acquisition, engagement & retention and consumer product funnels and flows.

Apr 2015 – Mar 2019 · 3 yrs 11 mos · Bengaluru Area, India

• Started my venture in sports-tech space and managed to grow from $15K in the first year to $1M ARR. Leading the complete user growth that revolved around User acquisition and Retention.
• User Acquisition
• Building a framework of marketing campaigns and executing them to perfection with a limited budget
• Responsible for creating the user flows on the website along right messaging
• Increasing direct transactions from the platform at the lowest possible CAC using only digital channels like Facebook, Google Search, UAC, Video campaigns, Display and Quora.
• Engagement & Retention
• Building a framework for segmentation, cohorts and defining the rules for relevant messaging using the right channel (PN, SMS and Email)
• Bringing churn users back to the active zone by using a mix of paid and non-paid channels
• Developed 8 online sports communities of 10K+ members with zero marketing
• Team Management
• Building and managing a team of 18 rockstars who worked in key marketing, sales and operations role
• KEY ACHIEVEMENTS*****
• Mistakes: Learning from old mistakes and making new one’s helped in shaping up my personal and professional thought process.
• Team & Culture: Building a great team, vibrant company culture and striving towards one goal and a delightful consumer experience.
• External Validation: Sportzify was chosen as the top 7 Sports Companies in 2017 by MINT. It was also chosen among the top 10 startups for Axilor Incubation Program.

Sep 2012 – Sep 2016 · 4 yrs · Bangalore

• Heading the complete marketing and growth function of DP Technology (US based company).
• Responsible for growing the direct sales pipeline, expanding geographical presence and growing the affiliate network in each zone while managing a team of marketing professionals.
• Heading the complete business and driving the revenue of the company in India with key GTM strategies across 16 cities
• Responsible for generating revenue of more than $2M in direct sales.
• Developing the sales engine with continuous high quality leads from multiple digital channels
• Strategic Business Partnership
• Responsible for setting up affiliate business networks in India with key MNC partners across each zone. Built their first B2B referral Engine.