Akshat Goel

Head of Growth

Delhi, India12 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving business growth.
Expertise in digital marketing and loyalty programs.
Strong negotiation skills with top brands.

Stackforce AI infers this person is a Fintech Growth Manager with expertise in digital marketing and customer acquisition.

Contact

Skills

Core Skills

Go-to-market StrategyBrand StrategyGrowth HackingCustomer AcquisitionNegotiationMarketing

Other Skills

Online MarketingProduct Lifecycle ManagementAdvertisingOnline AdvertisingCatalogingMerchandisingDigital MarketingNew Business DevelopmentLoyalty ProgramsCustomer LoyaltyProduct MarketingCustomer Relationship Management (CRM)Strategic AlliancesPublic RelationsHTML

About

Result oriented business professional with the ability to drive and grow businesses. Diverse experience of working with different industries: Digital Payments, Subscriptions, Performance Ads, e-commerce, Loyalty Programs and IT industry. Brings in a unique combination of Strategy, Growth marketing, Brand Alliances, P&L management, Program Management, Digital Marketing, Loyalty Programs, Stakeholder Management, Operations and Product Management.

Experience

12 yrs 4 mos

Total Experience

3 yrs 1 mo

Average Tenure

7 yrs 9 mos

Current Experience

Paytm

6 roles

Associate Vice President

Promoted

Apr 2024 – Present · 2 yrs 1 mo

Go-to-Market StrategyBrand StrategyMarketingOnline MarketingProduct Lifecycle ManagementAdvertising+1

Deputy General Manager

Aug 2021 – Mar 2024 · 2 yrs 7 mos

Growth Manager, Paytm Cashback Points
Overall growth ownership of the Points Catalogue
Key objective to drive new users, points redemptions on the catalogue and manage redemption rate of the points redemption
Create new properties to drive user engagement and revenue for the business
Tracking traffic sources, end-to-end funnels and constantly working to improve the conversions by merchandising or product changes.
Planning & owning promotion calendar, conceptualizing and executing marketing campaigns. Using Paytm and other digital inventories for marketing and driving growth.
Working with the Supply team to ensure quality of offers
Business SPOC for Product requirements

Go-to-Market StrategyCatalogingMerchandisingGrowth HackingBrand StrategyMarketing+10

Assistant General Manager

Promoted

Dec 2020 – Oct 2021 · 10 mos

Growth Manager, Paytm First Subscription Program (June'19-Present)
Overall ownership to drive growth and manage the PnL of the business
Constant evaluation and improving the Customer value proposition of the product by using data
and customer feedback
Leading the brand alliances team. Negotiating commercials and closing agreements with top
brands across industries.
Driving growth by creating new channels for the category
Business SPOC for all product discussions.
Planning and owning promotion calendar, conceptualizing and executing big sales
events/campaigns. Using Paytm and other digital inventories for marketing and driving growth.
Responsible to increase customer engagement and renewals through product offerings, offers and
promotions
Spear-headed all strategic discussions with Key Accounts
Lead the Operations and CST team for the program

Go-to-Market StrategyMarketingOnline MarketingProduct Lifecycle ManagementNegotiationOnline Advertising+1

Senior Manager

Promoted

Sep 2019 – Dec 2020 · 1 yr 3 mos

Growth Manager, Payment Gateway(PG) Business- Shopping and Travel Category (June'18-June'19)
Overall ownership to drive growth and manage the PnL of the business.
Responsible to drive GMV, txns and new users for the category.
Planning and owning promotion calendar. Manage and allocate monthly marketing budget with optimal ROI to drive txns/GMV.
Lead the Sales team. Focus to add new accounts & upsell products to drive growth
Alliances with key partners. Planning and executing ATL & BTL campaigns with accounts.
Worked with account managers for all strategic discussions with Key Accounts
Lead the Operations and CST team for the program

MarketingOnline MarketingProduct Lifecycle Management

Executive Manager

Apr 2019 – Aug 2019 · 4 mos

Manager

Jun 2018 – Apr 2019 · 10 mos

Wipro

Pre Sales Consultant

Jun 2016 – Jun 2018 · 2 yrs

Practice Consultant, Wipro Limited, Delhi (June’17-Present)
End-to-end Pre-Sales activities including writing response document, resource planning, pricing & cross-selling of products
Work with sales team in New Client hunting, company research and creating final client specific
offerings deck
Project Management of Demos. Work includes coordinating with Oracle SPOC, getting the demo
ready, coordinating internal and external dry runs, finalizing scenarios with different teams,
getting the infrastructure ready and making sure the development happens in time.
Handling Marketing Campaigns
The job expects me to work parallelly with multiple teams to get deliverables completed in short
deadlines
Ideating to create new Solutions in Utilities billing space
Cross-selling Oracle CCB Product (Utilities product) into different domains
Marketing Manager, PES, Wipro Limited, Bangalore (June’16-June’17)
Responsible for both internal & external marketing for the practice. Work includes making yearly
marketing plan for all the sub-practices and getting them executed. Marketing activities included
identifying and attending conferences,conducting webinars, publishing newsletters and flyers,
connect with Analyst firms to pitch the practice in the external market and improve our ratings.
Client searching and creating final client specific offerings for the Mobility Business
Strategy-making and research for prospective M&A and alliances in the engineering front
As a part of the PSSS practice write POVs, case studies and do Market Research

Sutherland global services

Management Trainee

May 2015 – Jul 2015 · 2 mos · Greater Chennai Area

Successfully completed report on "Standardization of processes" by capturing best practices from different on-going projects. Also suggested in-detail ‘To-be processes’ for different projects.
Successfully conducted pilots to "Increase effective Decision Tree Usage" by the consultants.
Front ended the "Quality Analyst" hiring from the business. Work included taking interviews, selecting candidates, finalizing scoring mechanism and coordinating with the HR team.

Department of management studies, iit madras

Placement Representative

Aug 2014 – Mar 2016 · 1 yr 7 mos

As a part of the 6 member placement committee the job was to:
Cold call Companies, research Companies, go for Company visits to different cities in India. Represent College and invite the Companies for the Placement Week and coordinate with the Company SPOC
Create Placement Brochures and Placement Reports of the College
Organize Pre-placement talks
Plan and organize the Placement Week