Ananda Narasimhan

Associate Partner

Chennai, Tamil Nadu, India12 yrs 8 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Over a decade of experience in data-driven marketing.
  • Led 100+ successful marketing campaigns across diverse industries.
  • Expert in building and optimizing marketing teams.
Stackforce AI infers this person is a seasoned SaaS marketing professional with expertise in data-driven strategies and team leadership.

Contact

Skills

Core Skills

Integrated MarketingB2b MarketingMarketing OperationsDemand GenerationEvangelismDigital MarketingBusiness DevelopmentOperational Excellence

Other Skills

Agile Project ManagementAmplitudeArtificial Intelligence (AI)B2B Marketing StrategyBusiness-to-Business (B2B)Campaign ManagementClient CommunicationCollateralCompetitive IntelligenceConsultingContent Distribution NetworksContinuous ImprovementContinuous Improvement CultureCritical ThinkingCustomer Experience Management

About

Crossed over a decade of supporting companies to make the right decision with data. 8+ years in B2B SaaS companies, adding value in ABM, Demand Generation, Lead Generation, Marketing Operation, Marketing technology, Growth and analytics at different stages at established India SaaS like Zoho, Freshworks, Zuddl, Sprinklr and now at Clevertap. I've helped everyone make informed decisions, relied on insights generated across various marketing campaigns, and enabled and ran 100+ campaigns across many regions, industries and market sizes. Built teams from scratch at startups, scale-ups and even public companies. My key focus is to always approach any campaign with data and target ICPs' experience in mind, and since the market is going to see a shift in approach, I hope to build and paint an experience focused on connecting with the right audience at the right buyer's journey and help convert them and scale organisations to new heights.

Experience

12 yrs 8 mos
Total Experience
2 yrs
Average Tenure
11 mos
Current Experience

Sirion

Director of strategy and marketing operations

Aug 2025Present · 10 mos

Ficzd

Trying to build something!

Jul 2025Present · 11 mos · Chennai, Tamil Nadu, India · Remote

  • Most of the Marketing Playbooks are out dated as attention span has reduces a lot. Everyone have a need to put more campaigns for brand presence, active engagement, nurturing of potential prospects and keeping your customers informed on what more is in offer.
  • I'm trying to fix some of the gaps with AI and enable marketers to do more with less and do it in a more collaborated and unified fasion.
Project ManagementIntegrated MarketingB2B MarketingSoftware as a Service (SaaS)Campaign ManagementArtificial Intelligence (AI)+1

Agentshive

Founding Member

Jan 2025May 2025 · 4 mos · Chennai, Tamil Nadu, India

Clevertap

Director - Marketing Operations

Jan 2023Jul 2025 · 2 yrs 6 mos · Bengaluru, Karnataka, India · Hybrid

  • Helping the Clevertap ship sail smoothly, through stormy market conditions. Solving tech gaps in marketing and enabling data-driven marketing in a fast-paced environment working side-by-side with proven SaaS leaders and an enthusiastic team who have all been gathered to deliver an exception marketing experience.
  • Going to be working on Lead Enrichment, Data Management, Marketing & Sales Analytics, Tech stack optimisation, Budget Management, Marketing funnel optimisation and so many interesting projects that have kept me on my toes at all time.
Key Performance IndicatorsEmail MarketingDemand GenerationProject ManagementQuantitative AnalyticsMarketing Analytics+25

Sprinklr

Associate Director of Marketing Operations

Oct 2021Dec 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

  • Connect to know further.
Microsoft ExcelDigital MarketingMarketingKey Performance IndicatorsEmail MarketingProject Management+26

Peak community

Member

Jun 2021Oct 2025 · 4 yrs 4 mos · Chennai, Tamil Nadu, India

  • Hogging on to Knowledge.
Marketing OperationsEvangelismConsulting

Zuddl

Head of Marketing

Mar 2021Oct 2021 · 7 mos · Hyderabad, Telangana, India

  • Working to build the Marketing team from where it stands, setting up seamless flow for leads and operations that will help the company to scale faster and stronger.
Microsoft ExcelDigital MarketingMarketingKey Performance IndicatorsEmail MarketingProject Management+23

Saas insider

Community Volunteer

Apr 2020Jul 2025 · 5 yrs 3 mos · Bengaluru, Karnataka, India

  • I have been volunteering at SaaS Insider from day one, where we connect startups and VCs and created an environment for growth and opportunities.
Software as a Service (SaaS)EvangelismMarketo

Freshworks

2 roles

Lead - Marketing Operations

Dec 2019Mar 2021 · 1 yr 3 mos

  • Marketing Operations is not an easy job and I help fix the problems our various marketing teams face and help them get their content and message to the right customer/prospects at the right time.
  • The faster you get to the right customers the sooner you can help them and deliver moments of Wow! and that's how you gain Customers-for-life!
Microsoft ExcelDigital MarketingMarketingKey Performance IndicatorsEmail MarketingProject Management+25

Inbound Marketing Specialist

Jan 2019Dec 2019 · 11 mos

  • Handling Campaign promotions and lead generation for North America's Mid-market and Demand-Generation.
  • I collaborate and strategize with the Field Marketing and Sales Development team to bring in quality leads from the Mid-Enterprise market.
  • I coordinate and execute webinars, lead nurturing campaigns, content syndication projects.
Microsoft ExcelDigital MarketingMarketingKey Performance IndicatorsEmail MarketingProject Management+25

Zoho corporation

2 roles

Product Marketer

Oct 2017Dec 2018 · 1 yr 2 mos

  • Demand Generation - DRI for Email Marketing and Product Webinars
  • As part of the Demand Generation team, I plan lead generation projects targeting leads from the Mid-level and Enterprise market. With Inbound techniques on promoting quality content to attract leads and sustain the flow of leads into the system and monitor and optimize the conversion of leads to customers.
  • I primarily handle Email marketing and Product webinar programs to increase brand visibility across various search engines.
Microsoft ExcelCustomer RelationsMarketingKey Performance IndicatorsEmail MarketingMarketing Strategy+15

Senior Business Development Executive

Jul 2016Oct 2017 · 1 yr 3 mos

  • Regional Business Development professional for US EST and Canada for Campaigns, Sales IQ, Social, and Survey.
  • Prioritize in qualifying and assisting potential customer across multiple industry types.
  • Help the prospected in identifying the areas were we can help them increase there productivity at the best value for money.
  • Help the users and prospects in getting trained on the basics.
  • Engage with customers and build a relationship to build a happy customer base.
  • I concentrate on improving the sales and usage of the Zoho products, also work toward achieving the targets set for me on a quarterly basis.
  • Specialties
  • Customer relationship, Collaboration, Meeting targets, and Business Productivity suite, CRM, Productivity, Network Management, Sales, Enterprise IT Management, Social Media Management, Drip Email Marketing
Microsoft ExcelCustomer RelationsSoftware as a Service (SaaS)Customer Relationship Management (CRM)Customer RetentionBusiness-to-Business (B2B)+3

Relx group

Payments Manager

May 2014Jul 2016 · 2 yrs 2 mos · Chennai Area, India

  • I concentrated in making the payment process as smooth as possible to the Scholars and editors for their service and effort.
  • Completely handled Individual payments for Global contributor & Royalty payments.
  • Handled sales invoicing and processing of orders from Customer societies.
  • Trained members with various CAPA techniques in handling the process.
  • Worked with the Process improvement team in streamlining the process for complete efficiency.
  • Training others on the process and assisted with CI techniques for streamlining.
  • Collaborated with APAC and Global payment team to complete and fulfill the payments until receipt.
  • Specializes in:
  • Continuous improvement strategies, Lean method adaption and Six sigma techniques.
Microsoft ExcelOperational ExcellenceLean Six SigmaMarketoMicrosoft Office

Micro therapeutical research pvt ltd

Project Coordinator

Aug 2013Apr 2014 · 8 mos · Coimbatore Area, India

  • Acted as the first point of contacts for contracted BA/BE clinical trials on various drugs.
  • Coordinated and monitored project and updates.
  • Collaborated with various team to effectively and timely complete the Project and present the time crucial results to the clients.
  • Schedule and monitor each projects based on the requirement and nature of its urgency.
  • Worked with the legal and Medical staff in obtaining legal approvals to conduct the trial tests.
  • Collaborate with the Marketing and Sales team to get details on new clients and future projects.
Microsoft Office

Education

Bharath Institution of Science and Technology, Chennai

BTech — Industrial Biotechnology

Jan 2009Jan 2013

Bharathiyar

Higher secondary — Mathematical Biology

Jan 2007Jan 2009

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