Bhavin Parikh

Business Development Executive

Mumbai, Maharashtra, India10 yrs 4 mos experience

Highly Stable

Key Highlights

Over 10 years of cross-functional experience.
Expert in CRM strategy and retention marketing.
Recipient of the ET Brand Equity 30Under30 Retention Award.

Stackforce AI infers this person is a B2C Marketing Specialist with a focus on CRM and customer retention strategies.

Contact

Skills

Core Skills

Crm StrategyRetention MarketingRetention StrategiesDigital MarketingTeam ManagementLeadership

Other Skills

Affiliate MarketingApp Storefront ManagementAttrition ReductionCampaign OptimizationCategory GrowthCustomer ExperienceCustomer InsightCustomer Lifecycle Management (CLM)Customer Relationship Management (CRM)Customer RetentionCustomer SatisfactionCustomer ServiceCustomer SupportData ManagementFacebook Ads

About

Senior Retention & CRM Marketing Specialist (4+ years) with 10+ years of cross-functional experience. Skilled in CRM strategy, lifecycle journeys, monetisation planning, segmentation and app storefront management. Proven ability to enhance retention revenue, improve user lifecycle performance and execute high‑impact CRM and growth campaigns. Core Expertise: Defining comprehensive retention strategies, managing monthly calendars and executing promotional campaigns across channels including WhatsApp, SMS, emailers and push. Leading end-to-end CRM planning for OTC and Private Label verticals and managing App Storefront activities, including homepage and sale page planning and promotional placements. Recognition: Honored with the ET Brand Equity 30Under30 Retention Award (2023) I enjoy building customer journeys that improve engagement, repeat rate, LTV, and overall customer experience. CRM Strategy • Retention Marketing • Lifecycle Journeys • App Storefront • Monetisation • Segmentation • Meta Ads • Digital Marketing

Experience

Pharmeasy

Sr. Executive Growth & Marketing

May 2025 – Present · 10 mos · Mumbai, Maharashtra, India · Hybrid

Leading OTC, Private Label (PL), and Monetisation vertical through end‑to‑end CRM planning and execution across channels including WhatsApp, SMS, Emailers, and Push
Managing app storefront activities including homepage & sale page planning and promotional placements.
Handling new services & business for Weight Loss & Elder Care.

CRM StrategyRetention MarketingLifecycle MarketingSegmentationMarketing AutomationApp Storefront Management+7

Dr. vaidya's by rpsg group

2 roles

Senior Digital Marketing Executive

Promoted

Dec 2021 – May 2025 · 3 yrs 5 mos

Enhanced customer retention revenue through data-driven CRM strategies and targeted campaigns.
Defining retention strategies, promotional campaigns, and post/pre-purchase journeys for brands – dr. Vaidya’s, three60 & three60+.
Managing monthly calendars and campaigns across channels – Whatsapp, SMS, emailers, and Webpush.
Handling Meta Ads & Affiliate campaigns.

Facebook AdsRetention StrategiesGoogle AnalyticsRetention ManagementGoogle AdsCustomer Retention+2

Customer Service Team Lead

May 2019 – Dec 2021 · 2 yrs 7 mos

Management Information Systems (MIS)TeamworkTeam ManagementLeadershipTeam MotivationTeam Building+1

Tata aia life insurance

Zonal SME

Feb 2018 – Aug 2018 · 6 mos · Mumbai, Maharashtra, India · On-site

Managed customer relationships and developed plans to address their needs.
Identified and pursued upselling and cross-selling opportunities.

Management Information Systems (MIS)Microsoft Excel

Intelenet global services

2 roles

Customer Service Team Leader

Promoted

Jan 2017 – Jan 2018 · 1 yr · Mumbai, Maharashtra, India

Led a team of customer service representatives to meet and exceed service and quality standards.
Coached and developed team members, implemented new processes, and managed a high volume of calls.

Management Information Systems (MIS)Microsoft ExcelLeadership