Aditya Raizada

VP of Marketing

Hyderabad, Telangana, India8 yrs 4 mos experience

Key Highlights

Proven track record in digital marketing success.
Expert in CRM and lifecycle marketing strategies.
Strong analytical skills driving business growth.

Stackforce AI infers this person is a Digital Marketing expert with a focus on CRM and Growth Marketing in the FinTech sector.

Contact

Skills

Core Skills

Digital StrategyCrm MarketingLifecycle MarketingGrowth MarketingMarketing AutomationCampaign ManagementCrm Automation

Other Skills

Analytical SkillsAttention to DetailBusiness AnalysisCDPCampaign ExecutionContent StrategyCustomer EngagementCustomer Lifecycle ManagementCustomer LoyaltyCustomer Relationship Management (CRM)Customer RetentionDigital MarketingEmail MarketingEmail marketingEnd to End Campaign Management

About

- Experienced and Seasoned Digital Marketer. - Marketing Automation, CRM Marketing, Performance Marketing, Email marketing, Growth Hacking. - Reflecting year-on-year success in achieving business growth objectives in Campaign Management, Social Media Marketing, CRM, lead Nurturing, and Pre-sales support - Capable in managing high budget campaigns - MBA (PGDM) from IBS Hyderabad (2017). I have strong interest in consumer insights and in understanding what influences consumer behavior. I believe, what can make you win any race is an effective communication strategy.

Experience

Shriram life insurance

Assistant Vice President - Marketing

Nov 2025 – Present · 4 mos · Hyderabad, Telangana, India

Developing business through digital strategies, martech solutions, performance, social and lifecycle marketing

Digital Strategy

Head digital works

Head of Retention & Growth Marketing (CRM & CLM)

Jun 2024 – Oct 2025 · 1 yr 4 mos · Hyderabad, Telangana, India

Heading campaign management, engage and retain users on monthly and Daily basis (MAUs, DAUs). Loyalty marketing operations, strategy and analytics.

Team ManagementLeadershipLifecycle marketingCRM MarketingLCMCustomer Retention+8

Simplilearn

Group Manager - CRM and Growth (Lifecycle & Retention Marketing)

Jul 2022 – Jun 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

Heading and overseeing CRM campaigns (lifecycle and retention marketing). Enabling growth through Marketing Automation efforts. Driving the team of marketers for Campaign Management related to acquisition, engagement, retention, and repeat purchases for paid and free courses (Global Market). Core Marketing Skills : LCM, CLM, CDP Campaigns, Content Marketing, User Journeys and Campaign Workflows, Drip Campaigns, Omnichannel Marketing Drip workflows.

Team ManagementDigital MarketingCustomer Relationship Management (CRM)Repeats and RetentionCustomer EngagementEmail Marketing+16

Livspace

Senior Manager - Growth Marketing

Jan 2022 – Jul 2022 · 6 mos · Bengaluru, Karnataka, India

Building and heading omnichannel Marketing automation strategies with growth marketing efforts.

Content StrategyMarketing Campaign PlansEnd to End Campaign ManagementRetention StrategiesCampaign ExecutionCustomer Loyalty+3

Bajaj housing finance limited

Marketing Manager

Feb 2021 – Jan 2022 · 11 mos · Pune, Maharashtra, India

Marketing Automation - Strategy and tools. Capitalizing data through funnel management. Ensuring Smooth platform journey. B2C UX . PPC, SMM, Content, Growth

FinTechContent StrategyAnalytical SkillsMarketing Campaign PlansEnd to End Campaign ManagementRetention Strategies+4