Apr 2022 – Mar 2025 · 2 yrs 11 mos · Bengaluru, Karnataka, India · Hybrid

• Lead - Enterprise, Field & ABM Marketing at Exotel - UAE, KSA, Africa, ROW (April 2022 - Jan 2025)
• Drove funnel generation and brand awareness for UAE, KSA & Africa and ROW through all the available channels - digital, outbound and events. Drove a quarterly target of 2cr MRR for across regions (24cr ARR pipeline —> 4X of the OB target of 6cr (annual) and 5.4cr of revenue). Fixed the target list along with sales, drove all the activities on the target set of accounts to achieve the overall targets assigned.
• Planned and drove demand generation through
• 1. Digital campaigns - Planned GTM, defined campaigns/ themes to be taken to different markets.
• 2. Event planning & execution - Planned, conducted 25+ events across UAE, APAC, Saudi Arabia in 2 years. As part of this, evaluated vendors, signed contracts, raised POs, created GTM strategy, planned content, ensured seamless coordination with partners for delegate acquisition, defined target accounts for delegate acquisition, etc.
• 3. Outbound - Planned GTM, outreach content and strategy for the outbound team
• 4. 1:1 ABM - Conducted 1:1 ABM for a few top accounts
• Drove awareness through strategic partnership with local industry bodies and media companies - Got print ads, content articles, CEO interviews and PR articles published in top publications and drove campaigns through media publications in order to drive awareness in target regions
• Created content for 1:1ABM, collaborated with cross-functional teams and created detailed leadership sync-up reports
• 1. Content Creation for 1:1 ABM - This involved understanding the target accounts, account imperatives, the challenges that could be addressed by the platform, what the enterprise market looked like, channels that worked best for that given market, etc.
• 2. Cross-collaboration with key stakeholders - This involved working with the various internal teams to help achieve the demand-gen goals
• 3. Reporting Dashboard & weekly sync-up with the Chief Growth Officer

Aug 2021 – Mar 2022 · 7 mos · Mumbai, Maharashtra, India · Remote

• Assistant Manager - Account Based Marketing (Aug 2021 - Feb 2022)
• Led the 1:1 ABM Program in which I strategized and executed marketing activities for the top 50 accounts (called the Whale accounts). Drove messaging customized to strategic account imperatives through emails and display ads (via influ2 which helps target relevant stakeholders on Facebook, LinkedIn, Instagram, Yahoo and GDN) in order to drive engagement from relevant stakeholders which could then be followed upon by the SDR team. Furthermore, helped build relationships with top accounts through corporate gifting. Mentored a resource who managed campaign execution for the 1:1 ABM Program. Additionally, onboarded Selling Simplified (an affiliate partner) to help drive lead generation across regions.

Jan 2019 – Aug 2021 · 2 yrs 7 mos

• Account Based Marketing (July 2019 – Aug 2021)
• In this role stretching 1 year and 8 months, I worked on 1:1 ABM, cluster ABM and programmatic ABM campaigns for Tata Communications (our client), with the end goal of increasing revenue from targeted accounts.
• I created content and orchestrated marketing tactics such as executive connects, digital campaigns, email campaigns, content for round tables, etc., as part of the ABM team, and get these implemented for targeted accounts.
• The role required me to work with cross-functional teams such as product marketing, product teams, regional marketing, sales enablement and sales team, for campaign creation and execution.

Jul 2015 – Dec 2018 · 3 yrs 5 mos

• Research Analyst (July 2015 – December 2016)
• Worked on extensive research projects for the first 1 year and 6 months.
• The projects included building PoVs around business trends, Information, Communication and Technology trends, competitor landscaping and mapping client’s portfolios to customer challenges and needs.
• Managed the entire projects end-to-end in the initial role for 5 clients in the ICT domain.
• Sales Enablement Analyst (Jan 2017 – June 2019)
• The consequent role involved enabling sales team with marketing content and helping them accelerate opportunities. Designed and implemented programs to improve win rate and reduce sales cycle.
• The programs included creating sales enablement campaigns, reason to call campaigns, elevator pitch videos, sales acceleration kits, value proposition decks, social media selling and RFP storyboarding. Trained and helped onboard 10 analysts as part of this team (Tata Communications was the client for this project).