Jul 2020 – Nov 2021 · 1 yr 4 mos · New York, United States

• Brought in to be a fixture of their growing experience design practice and CX network. Focusing on a mix of clients like BNY Mellon, Wells Fargo, IBM, Con Edison, Michelin & Crossborder Solutions as well as a mix of projects from site design, and product design to mixed reality including the award-winning BNY Mellon Wealth Accelerator. Engaging and leading our clients through the entire UX process, and discovery phases along with educating them along the way. Had the pleasure to host stakeholder interviews, workshops, and design sprint kickoffs.

Mar 2020 – Jun 2020 · 3 mos · New York, United States

May 2020 – Present · 5 yrs 10 mos · New York City Metropolitan Area · Remote

• As a dedicated mentor on ADPList, I’ve connected with designers and professionals around the world to support their growth in UX, product design, and creative leadership. I offer candid, practical guidance on portfolio development, career transitions, design strategy, and navigating the realities of the industry. My goal is to help others build confidence, refine their craft, and chart fulfilling career paths—all while keeping our conversations engaging, honest, and actionable. Mentorship has become one of the most rewarding ways I give back to the design community and stay inspired by the next generation of talent.

Dec 2019 – Mar 2020 · 3 mos · New York, New York, United States · Hybrid

• Brought consistency and efficiency to the digital experience for iconic brands—Saks Fifth Avenue, Saks Off 5th, and Hudson’s Bay—by building their foundational design system from the ground up. Conducted a full UX audit, developed a robust shared component library, and created comprehensive style guides to align designers and engineers. Laid the groundwork for seamless collaboration with tech teams, setting the stage for scalable, future-proof design at enterprise level.

Oct 2019 – Present · 6 yrs 5 mos · Greater New York City Area

• I joined the International Academy of Digital Arts and Sciences (IADAS), the judging body of The Webby Awards and The Lovie Awards to judge the entries for the 2020 Webbys.

Nov 2017 – Dec 2019 · 2 yrs 1 mo · New york

• As the head of the Product Design Practice at InRhythm I meet with our Fintech clients, assess their needs and give the solutions to increase productivity, bring better brand standards as well as supply them with UX staff they need to succeed.
• I also hold lunch and learns on sites where I discuss best UX practices, design thinking in an agile environment along with the relationship between product, design and development. I mentor our team of designers and set them up for a path or learning and growth.

Nov 2017 – Aug 2019 · 1 yr 9 mos · New York, N

• As part of my role at InRhythm, I worked as a consultant at American Express growing and mentoring their consumer as well as commercial acquisition UX team along with removing silos between product, marketing & engineering to bring the best User Experiences while driving customer conversion.
• Lead the redefined commercial user journey from the beginning, creating new user flows, site maps, page templates along with building a reusable component library and working with all teams to maintain new business initiatives.
• Established best practices and processes for design intake, workflow as well as deployment.
• Worked with engineering teams to create a smart hand-off using tools like Invision and Zepplin to maintain velocity during their sprints.
• Introduced and lead design sprints for the agile marketing teams. Being the main moderator for all knowledge shares as well as ideation sessions and content strategy.

Aug 2017 – Nov 2017 · 3 mos · New York, NY

May 2016 – May 2017 · 1 yr · New York, NY

• Created visual design along with user experience for web, mobile, apps, web banners along with social tiles. Worked in an agile environment, occasionally leading scrum calls.
• Interacted with clients to assess their needs and create custom web experiences.
• Full cycle design from UX to visual design while communicating with overseas developers.
• Created dynamic infographs, dashboards with custom modules.

Jun 2014 – Sep 2016 · 2 yrs 3 mos · Babylon, NY

• Conceived, designed, and led team to build NOW Creative —a content rich agency with a wide variety of clients. From advertising, app design & development, to product design & manufacturing my role was to secure clients, build creative and inspire the team to be cutting edge everyday.
• Along with creative I raised start-up capital, Developed and defined project scope, goals and deliverables for launch, & led development team.
• Prime Visibility – UX/UI design, Print Campaigns
• INC Design – Art Direction, UX/UI, visual design, & web banners
• Elite Marketing – Tradeshow/Exhibition design, UX/UI design
• Blur Communication – Web banners design, Collateral design
• Richloom Fabrics – Packaging Design
• Watson NYC - Floor Plan Creation and Print Design

Jan 2011 – Jun 2015 · 4 yrs 5 mos · Farmingdale, NY

• Leads the creative team in developing new and innovative products, advertising campaigns, and apparel in an agency style environment. Manages the day to day work of a team of four people.
• Built this creative department from the ground up. Executed the smooth and seamless transition
• of work from freelance workers to in house employees in the first six months of employment.
• Rebranded the organization with the creation of new websites, ecommerce, & advertising.
• Traveled overseas to monitor every detail of production & quality control of projects.
• Secured and scheduled all media buys to promote the brand.

Jan 2010 – Jan 2010 · 0 mo

• Freelance Graphic Artist, developing artwork for catalog, websites, packaging, and b2b materials.

Jan 2009 – Mar 2011 · 2 yrs 2 mos · New York, NY

• Secured and performed a variety of different work projects for a multitude of clients. Some examples include:
• Scholastic Books – Catalog Design and Artwork
• Travel Impressions – Mulitmedia Presentations, App design, Rebranding
• Briggs & Riley – Packaging Design
• Toledo Group – Art Direction, Branding, and Web Design
• Learning Your Letters – Company Branding, App Design and Web Design
• Just Finish – Logo Redesign and Web Design
• Stray Cat Bicycles – Product, Web, and Branding Design

Jun 2006 – Jan 2009 · 2 yrs 7 mos · Holbrook, NY

• Directed, designed, and strategized all product advertising, including all catalog and web campaigns, for an in-house department with an agency engine.
• Created and continuously maintained all websites to refresh the corporate identity of the brand.
• Managed the flow of artwork in house and coordinated with outside agencies.
• Developed the graphics for advertising materials including bicycle decals, catalogs, web
• ads, clothing, and tradeshows.
• Managed the budget for freelance & agency work as well as printing and hardware.
• Directed photo shoots for the product and action footage.

Jul 2003 – May 2006 · 2 yrs 10 mos · Hauppauge, NY

• Built and led this in house art department. Hired, trained, coached and supported a staff of 13 team members. Responsible for delivering stimulating ideas that work across all media’s
• to promote the sporting good products and the brand of the organization.
• Created artwork for product and package designs, magazine advertisements, the web,
• and the National Super Show tradeshow.
• Developed print concepts for brochures, direct mailings, and email blasts.
• Identified talent and mentored graphic designers for career growth into future Directors.

Nov 2001 – Jun 2003 · 1 yr 7 mos · New York, NY

• Interfaced with clients to assess their needs. Produced designs for print including, postcards, direct mailings, books, and annual reports. Designed and developed websites.

Feb 1999 – Jan 2002 · 2 yrs 11 mos · New York, NY

• Created full poster employee awareness ads and developed store style guides and floor plans. Learned the foundational elements of workflow scheduling, design concepts, and artwork trends by working alongside the Art Director.