Jan 2023 – Mar 2024 · 1 yr 2 mos · Pune, Maharashtra, India · Remote

• Conceptualized and designed core User Experience Design (UED) workflows, leveraging wireframing, user-centered design, and information architecture principles. Achieved a 4x boost in engagement and successfully onboarded 2x customers.
• Developed and maintained comprehensive design systems for a SAAS B2B HR-tech startup, collaborating closely with front-end stakeholders to ensure consistency. Implemented simplified workflows to increase engagement.
• Led research initiatives utilizing usability testing, design thinking, and UX research to address project pain points. Informed pre and post-release improvements, showcasing a strong focus on product design and usability.
• Currently spearheading the development of a streamlined performance reviews module, applying design thinking and prototyping techniques. Leading competitor analysis for the US market expansion, demonstrating stakeholder management skills

Jan 2021 – Nov 2022 · 1 yr 10 mos

• Led end-to-end design projects, collaborating closely with research and product teams. Implemented Figma software for seamless prototyping and developed user flows.
• Enhanced design systems by introducing new components, resulting in a cleaner dashboard. Redesigned RazorpayX's core payouts flow with action-centric designs, reducing Payout creation time by 50% and doubling payout numbers.
• Conducted user research to enhance payslip understandability, prioritizing customizable solutions. Executed competitive analysis and applied visual design principles for responsive website designs, incorporating web interactions and micro animations using Adobe Creative Suite.
• Championed team building, including hiring and design interviews. Promoted a balanced company culture through encouraging women-centric hiring initiatives. Demonstrated mentorship skills to foster professional growth within the team.

Sep 2019 – Jan 2021 · 1 yr 4 mos

• Being the first designer, I formed and led a team of 5 designers for RazorpayX's visual design team.
• Led website revamp with 8 landing pages and numerous campaigns.
• Implemented a design system with an internal style guide, enhancing
• websites and campaigns.
• Co-led design for a ticketing platform, resulting in the sale of over
• 28,000 tickets for FTX events.

Apr 2019 – Sep 2019 · 5 mos

Feb 2018 – Apr 2019 · 1 yr 2 mos · Mumbai Area, India

• I had been building effective narratives to communicate with our target audience via landing pages and campaigns.
• I designed a Financial advisory for Forbes & launched a Media.net website along with landing pages, mailers for its marketing campaigns. My responsibilities included Heuristics analysis, wireframes, user flows, visual design, illustrations and micro animations.

May 2017 – Jan 2018 · 8 mos · Mumbai Area, India

• I revamped Aptech Montana Preschool website and was responsible for visual design and optimizing websites & landing pages to enhance organic lead generation.
• I collaborated & brainstormed with sales and marketing teams to come up with drive ideas to reach and engage with students to get them to enroll with Aptech. I would run A/B tests with different designs and campaigns for our target audiences.

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

May 2015 – Oct 2015 · 5 mos · Mumbai Area, India

Apr 2015 – Oct 2015 · 6 mos · Mumbai Area, India