Jan 2023 – Jul 2023 · 6 mos

Mar 2022 – Apr 2023 · 1 yr 1 mo

• New product - Spotlight -
• Conceptualized an innovative and interactive ad format, marketed as Spotlight, to help publishers achieve higher revenue and advertisers achieve higher clicks. Beta tested the product for 1 month with 7 publishers leading to an increase in revenue by 20% and uplift in CPMs by 15%. Clickthrough rates for contextual ads increased to an astonishing ~3.5%
• Documented a comprehensive specification sheet with features and functionalities highlighting different use cases and product behavior with flowcharts to identify system triggers and results at each step of the user journey
• Collaborated with engineering to conduct feasibility studies and define MVP features; brainstormed with product and engineering to identify solutions for implementing requirements within system constraints
• Drafted and executed a detailed project plan defining scope, tasks, stakeholders with phase wise priorities and implementation timelines to track progress and metrics
• Coordinating with marketing to build pitch documents with publisher success stories to advertise value proposition; driving conversations internally to generate awareness and upsell Spotlight to existing customers
• Creative optimization
• Collaborated with campaign management, design and HTML teams to create customized templates for advertisers
• Introduced generic templates to standardize the process and reduce lead time; improved CTRs to 0.3% from 0.1%
• People processes
• Went above and beyond defined role and responsibilities to charter a holistic org wide Career Framework to define roles and expectations for each designation under every team; currently being used by the HR for upcoming appraisals
• POC for talent acquisition for direct line manager’s org which includes 5 different teams; centralized processes for identification of requirement, vetting JDs, shortlisting of CVs and post interview feedbacks

Jan 2021 – Mar 2022 · 1 yr 2 mos

• Launched the International markets team in April 2021 to grow global publisher footprint with specific focus on LATAM and APAC regions; onboarded 84 publishers in 10 months and managed publisher revenue of ~$1M
• Researched global market dynamics to identify focus geographies and GTM strategy; worked closely with the Sales team to pitch to potential customers, explaining the value proposition and revenue opportunity
• Built trust-based relationships with customers leading to additional business and introduction to new customers
• Supervised a team of 4 to manage and track the day-to-day P&L of customers and health metrics to ensure smooth running as well as identify optimization and growth opportunities to achieve publisher KPIs
• Explored demand prospects and coordinated with relevant teams to incorporate improve revenue by 1.2X
• Collaborated with product teams to automate operational tasks and build customer specific product requirements

Sep 2018 – Dec 2020 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Ola Self Drive: Designed process flows and defined policies for with Business and Product teams for Ola Share Subscription
• London Launch: Built policies and processes for London, to provide above par user experience to both driver and customer. Worked with technology and operations teams to update existing processes and adjudication flows with special focus on cancellation
• Driver Performance Management Program: Designing and implementing a driver performance management system with Supply and Revenue teams to incentivize good driver quality on the platform
• International Experience: Identified areas of friction for customers in International markets; strategized with Product and Operations teams to make product, policy and process changes to improve experience and eliminate contacts (40% drop)
• Process Improvements: Worked with Product and Business teams to identify process gaps and brainstorm on solutions for the Dynamic Pricing and Off-roading systems as part of company-wide Ops transformation project

May 2017 – Sep 2018 · 1 yr 4 mos · Bengaluru Area, India

• Responsible for internal and external stakeholder management for Canada and Mexico; managing a team of 38 with 6 direct reports
• Analyzed and recommended 2018 goals and set expectations with relevant stakeholders based on available opportunity and constraints
• Reduced manual HC by 3 without undue effect on metrics by collaborating with automation team to improve automation contribution
• Responsible for tracking goals and performance metrics and implementing process improvements to achieve 2018 business goals
• Guided deep dive analysis by directs to identify process gaps and initiate projects to achieve 2018 productivity goal of 20% YoY increase
• Authored and own the Canada Monthly Business Report to capture relevant metrics and ongoing project charter for easier understanding
• Designed a connect plan to provide guidance on frequency and discussion points as part of initiative to improve employee engagement

Aug 2016 – Sep 2016 · 1 mo · Chennai Area, India

• Worked on efficiency improvement of Automation team by process gaps rectification and development of process prioritization workflow.
• Evaluated processes and identified levers to drive overall efficiency by recommending optimal solutions for challenges and process gaps
• Analyzed historical efficiency metrics using regression and developed an Excel dashboard to prioritize sub processes within the system
• Identified bottlenecks in workflow and recommended an implementable standardized model for new datasets to optimize productivity

Dec 2014 – Apr 2015 · 4 mos

• Part of the Purchasing and Supply Management Center of Competence.
• Leveraged domain knowledge expertise and use of eProcurement tools in client engagements to yield 8-12% savings.
• Supported US and European clients on site to improve their existing procurement capabilities, including training procurement managers.
• Consulted clients from across industries such as Consumer/Packaged Goods, Advanced Electronics, Pharmaceuticals and Banking.
• Designed category specific RFPs for clients; generated ~10% savings across categories using Best Fit Supplier Analysis Excel Modelling.
• Conducted eRFQs on procurement portal; built complex scenario analysis to provide insights generating about 8% category savings.
• Consulted teams on due diligence projects and delivered ~12% savings on indirect spend via statistical and benchmarking evaluations
• Executed several live online reverse auctions with suppliers to successfully realize ~10% saving potential for clients across categories
• Mentored new hires and conducted capability building training.

Jan 2013 – Nov 2014 · 1 yr 10 mos

• Part of the Purchasing and Supply Management Center of Competence. Leverage domain knowledge and use of eProcurement tools in client engagements.
• Mentor new hires and conduct capability building trainings.

Jun 2011 – Dec 2012 · 1 yr 6 mos

• Part of the Purchasing and Supply Management Center of Competence. Leverage domain knowledge and use of eProcurement tools in client engagements.

Mar 2010 – Aug 2010 · 5 mos · Kolkata Area, India

• Responsible for launching a new service from conceptualization to implementation. Worked closely with Marketing, Sales and Servicing functions to understand the product requirements and implemented the design and layout of webpage with the help of web developers.