May 2023 – Jun 2024 · 1 yr 1 mo · Pune, Maharashtra, India · On-site

Aug 2021 – Jul 2023 · 1 yr 11 mos · Pune, Maharashtra, India

Apr 2019 – Aug 2021 · 2 yrs 4 mos · Pune Area, India

Jan 2015 – Apr 2019 · 4 yrs 3 mos · Pune Area, India

• Schedule appointments with key decision makers.
• Extract companies and contacts for cold call lists.
• Provide intelligence to Management & Marketing Team on events related to the BSM industry.
• Involved in planning of promotions for Training, Professional Services & Products.
• Work with project teams to create customer case studies
• Manage and optimize Social Media for the company and its product lines in order to generate quality
• traffic and leads.

Oct 2011 – Jan 2015 · 3 yrs 3 mos

• Search Engine Optimization (Off-page and On-page SEO).
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Web-site Traffic Analysis using Google Analytics.
• Working knowledge of PPC.
• Manage social marketing strategies.
• Monitor website metrics to foresee trends and keep tabs on traffic.
• Optimize, maintain, monitor and lead the platforms and any marketing strategies carried out in Facebook, Twitter and Linkedin.
• Managing presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
• Appointment Fixation with target audience for ITSM services.
• Lead Generation using social media, email campaign and promotional events.
• Design campaigns to promote ITSM products and services.
• Provide Market analysis, estimate size, growth, profitability and market shares report to BDM team.
• Track Industry activity and Industry players, specific solutions & process needs for Industry and sub-segments Mfg, BFSI, Retail, etc.).
• Acquainted with using tools and databases like Hoovers, Zoominfo, Jigsaw, Discover.org, Linkedin and Fundoo data etc.

Jul 2009 – Oct 2011 · 2 yrs 3 mos

• Key responsibility is to Develop, manage and implement Online Marketing Programs and Strategies (SEO, SEM, PPC, lead generation, Web 2.0, Social Media Marketing, Blog Promotion & Marketing) at Vyom Labs. Involved in activities which are very closely associated with BMC Remedy, ITSM and BMC Professional Services

Oct 2008 – Dec 2008 · 2 mos · Pune Area, India

• Doing Extensive research on IT companies find out their needs and requirements, identifying C level people in a given company.
• Understanding the IT environment in target organizations.
• Lead generation and Lead qualification.
• Market research and Acquiring new clients.

May 2008 – Sep 2008 · 4 mos · Pune Area, India

• Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis.Approaching New clients, achieving set targets etc.