Jan 2023 – Aug 2024 · 1 yr 7 mos · United States

Jan 2023 – Jan 2023 · 0 mo · Remote

Oct 2021 – Sep 2024 · 2 yrs 11 mos

Oct 2021 – Jun 2022 · 8 mos

Oct 2021 – Jan 2022 · 3 mos

• Develop content strategy, and write both corporate and customer-facing technical materials within Marketing Communications.
• Drive messaging and execution of go-to-market product strategies will result in significant funnel growth/new customer wins based on the value proposition.
• Created the strategic plan for revenue growth by channel & managed multiple cross-functional teams as the co-founder.
• Collaborate with the Product Development team to document feedback and shape product roadmap.
• Define the key marketing priorities and KPI’s with the product team.
• Define insights, hypothesis, and roadmap of testing as well as market priority for the African market.
• Drive A/B and multivariate testing programs to continually improve ad and channel performance.
• Lead A/B test targeting, content, copy & creatives among other strategies to continually improve performance and ROAS.

Sep 2021 – Oct 2021 · 1 mo · Ethiopia

Oct 2020 – May 2021 · 7 mos · Lagos, Nigeria

• ➡Digital Marketing responsibilities:
• ⧪ Implement and execute GODP’s Online's marketing strategy
• ⧪Created video marketing strategy and execution.
• ⧪Perform digital marketing audit for the brands and create ICP for the brand.
• ⧪Managing GODP & GOS lead generation funnels.
• ⧪Created email copy for engaging, educating & converting the email list.
• ⧪Coordinate the gap between sales and marketing by ensuring qualified leads to sales.
• ⧪Developed sales funnels that optimized the buyer's customer journey.
• ⧪Created & managed email autoresponders for the GOS brand.

Oct 2020 – May 2021 · 7 mos · United Kingdom

• ➡Digital Marketing Responsibilities:
• ⧪Implement and execute GOS SOFTWARE’s Online's marketing strategy
• ⧪Created video marketing strategy and execution for the brand marketing videos.
• ⧪Created & managed email autoresponders for the GOS brand.
• ⧪Developed SEM campaigns on PPC platforms like Google Ads & LinkedIn
• ⧪Coordinated and created copy for animation video for the brand assets.

Jan 2019 – Jan 2020 · 1 yr

• Created a business idea & plan that was selected among more than twenty thousand applicants.
• Participated in six weeks of world-class business school training.
• Developed a business plan that got selected for a non-refundable seed capital sponsored by TEF & AfDB.
• Contributed to a network of Pan-African network of entrepreneurs.

Jan 2019 – Jan 2020 · 1 yr

• Created a business idea & plan that was selected among more than twenty thousand applicants.
• Participated in six weeks of world-class business school training.
• Developed a business plan that got selected for a non-refundable seed capital sponsored by TEF & AfDB.
• Contributed to a network of Pan-African network of entrepreneurs.

Sep 2018 – Jan 2020 · 1 yr 4 mos · Nigeria

• Creating and optimizing company's website. Generating Leads and taking them through buyers journey. Created a landing page and email campaign. Create marketing campaigns to meet company objectives.

Aug 2018 – Oct 2018 · 2 mos · Nigeria

• Activation of Campaigns for the brand

Jun 2018 – Oct 2018 · 4 mos · Lagos

• Ran digital campaigns for the organisation. Also responsible for implementing digital marketing strategy.

Jan 2018 – Oct 2021 · 3 yrs 9 mos

• My content marketing strategy starts with understanding your objectives, creating your Customer Avatar, Content marketing, and your content calendar.
• I develop content marketing strategies that support organizational goals across all brands and customer avatars, from the top to the bottom of the marketing:
• Increasing Brand and Offer Awareness,
• Growing Website Traffic,
• Generating Leads,
• Acquiring Customers,
• Retaining Customers.

Jan 2018 – Oct 2021 · 3 yrs 9 mos

• Help both corporate & personal brands create a content strategy that generates consistent leads
• Create a customer profile so that brands understand their ideal target audience
• Hold your hand so you can create quality content that positions your brand as the authority in your industry.
• Help your brand develop a strategy that gets quality leads into your sales funnel.

Jan 2018 – Oct 2021 · 3 yrs 9 mos

• Understanding the power of words to persuade your target audience to make that desired decision is what I do well.
• No matter what tone of voice you desire!
• Whether it's for your email marketing
• Landing Pages
• or Campaigns
• I have got you covered.
• You only need to reach out via DM or send an email to dolapo@digitalboomng.com

Mar 2017 – Aug 2021 · 4 yrs 5 mos

• I help both B2B & B2C brands generate leads online for their services & products.
• I will help your business build a strategy that attracts leads into your sales funnel
• Build a Customer Avatar/Ideal Customer Profile from research that represents your brand
• Determine the best marketing and distribution funnel for your brand from marketing data
• Deploy cost-saving method for running paid ads on Google, Facebook, LinkedIn, and Bing
• Optimise lead generation for getting B2B clients on LinkedIn

Jun 2017 – Nov 2019 · 2 yrs 5 mos · Lagos

• Delivered customer satisfaction by reducing the TAT by 10%
• Provided clarity to prospective and returning customers on the processes of accessing products
• Fostered collaboration among the team members across different departments

Jun 2017 – Aug 2019 · 2 yrs 2 mos · Lagos

• Part of the team that generated over $5 million dollars in revenue
• Reduced Turn TAT by more than 10%
• Resolved customers complaints and increased customer success stories
• Applied creative ideas to resolving challenges that were outside the SOP playbook
• Contributed to suggesting and implementing sales strategies that increased loan book and revenue

Jan 2016 – Jan 2016 · 0 mo · Nigeria

Dec 2014 – Nov 2016 · 1 yr 11 mos