Jan 2022 – Present · 4 yrs 4 mos · Amsterdam, North Holland, Netherlands · On-site

Apr 2019 – Dec 2021 · 2 yrs 8 mos

• Defined the Treasury product marketing function and creating a playbook to streamline the process and also working with Product Management team to add new products to the Treasury portfolio
• Collaborated with Product Management, Treasury domain experts and C-Suite to build the Go-To-Market messaging for the new Treasury products
• Responsible for other Product Launch activities such as website creation, product collateral creation, PR, digital marketing campaigns
• Conducted a thorough analysis of the highly competitive Treasury technology vendor landscape for each product
• Created the training program and material needed to improve the Treasury domain as well as product understanding for new members of the marketing team
• Help the product management team gather feedback from the customers and help them in building product strategy
• Enable sales team to perform better by creating a top to bottom of funnel sales enablement assets including case studies, webinars

Feb 2017 – Mar 2019 · 2 yrs 1 mo

• Launched the entire product portfolio EU/UK market and set up the team from scratch.
• Modified the existing North America messaging to suit the EU/UK market
• Identified and signed up strategic marketing partnerships
• Launched content marketing through webinars, e-Books, whitepapers and blogs
• Handled lead generation through content marketing, ABM, field marketing initiatives and partnership marketing.
• Conducted competitor analysis for new competition in the EU/UK region
• Created sales enablement content including sales presentations, ROI calculators, benchmarking reports for sales usage in their customer interactions.
• Built and trained a team for lead generation and content marketing for the region

Nov 2014 – Jan 2017 · 2 yrs 2 mos · India

• Handled sales of cardio-vascular products to hospitals across the region
• Responsible for Marketing & Sales for 'Absorb' dissolving scaffold in AP & Telangana
• Attended more than 50 live heart operations to acquire domain expertise

Nov 2012 – Nov 2014 · 2 yrs · Vizag

• Worked as a Territory Sales Manager for the state of Andhra Pradesh
• Introduced a ground-breaking insulin pump therapy to the market
• Spent 2 years convincing diabetes patients to opt for a therapy which costs 6x more than what they are currently using
• Founding member of the Diabetic Child Society of Visakhapatnam

Jul 2008 – Jun 2010 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

• Worked in offshore Oil platform design , fabraication and installation industry.
• Worked in 3 ONGC projects: The Mumbai High North, Mumbai High South Redevelopment Project and Mumbai North Project in the Arabian Sea