Sep 2022 – Present · 3 yrs 6 mos

Aug 2022 – Apr 2024 · 1 yr 8 mos

• Founding PMM leader.
• Crossbeam is an ecosystem-led growth platform that helps partnering organizations find, close, and keep customers with the most powerful growth lever on the planet: their own partner ecosystem.

Feb 2021 – Apr 2022 · 1 yr 2 mos

• Founding PMM leader.
• Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships. Crossbeam's free account mapping tools, industry-leading networking, and growing integration marketplace brings partnerships and revenue together at last.

Apr 2022 – Present · 3 yrs 11 mos

• Sharebird helps you get quick tips and answers from leading product marketing practitioners. Follow me and my PMM insights at: https://sharebird.com/profile/amanda-groves

Apr 2022 – Aug 2022 · 4 mos

• The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
• 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

Sep 2021 – Present · 4 yrs 6 mos

Aug 2019 – Jan 2021 · 1 yr 5 mos · Greater Pittsburgh Area

• Acquired by Roper Technology.
• Led a small but mighty team of marketers responsible for building and executing the go-to-market strategy for a portfolio of enterprise long-term care pharmacy software solutions. Efforts resulted in increased market share, brand awareness, and leadership position.

Jan 2019 – Jul 2019 · 6 mos · Greater Pittsburgh Area

• Acquired by Jobvite in 2021
• Built and delivered the go-to-market strategy, brand positioning, and launch planning for JazzHR’s portfolio of HR technology products to drive new business acquisition, expansion revenue, and retention.

Dec 2016 – Nov 2017 · 11 mos · Greater Pittsburgh Area

• Acquired by Jobvite in 2021
• Helped secure $6.6M in Series D round of funding bringing total funding to $25M since launching 2009.
• Planned, managed, and executed record-setting demand generation programs for JazzHR’s HR tech solution, resulting in 88% YoY growth in marketing qualified leads and a 6% decrease in Customer Acquisition Cost (CAC).

Nov 2015 – Dec 2016 · 1 yr 1 mo · Greater Pittsburgh Area

• Led the development and implementation of new corporate branding, messaging, integrated marketing programs, and product alignment yielding a 246% YoY increase in lead generation while decreasing CAC by 36%.

Nov 2017 – Jan 2019 · 1 yr 2 mos

• Developed and managed the go-to-market strategy for Appsembler’s Learning Management Software and Experiential Learning Platform, involving transitioning their legacy services model to a SaaS revenue model and GTM plan.
• Built and delivered strategy for product packaging, pricing, promotion and positioning resulting in 30% YoY increase in pipeline generation.

Mar 2015 – Nov 2015 · 8 mos · Greater Pittsburgh Area

• Responsible for cultivation of all B2B and B2C marketing for STEM Jobs: A dynamic media brand focused on connecting classrooms to careers in the K-12, Higher Ed, Corporate and Non-profit space.

Mar 2013 – Mar 2015 · 2 yrs · Greater Pittsburgh Area

• Acquired by Imagine Learning in 2016
• Developed buyer profiles, audience messaging and competitor matrixes to deepen product messages targeted for Think Through Learning’s K-12 EdTech platform. Created content and marketing collateral including web content, landing pages, email campaigns, and social media messaging to improve funnel velocity and engagement.

Feb 2011 – Feb 2013 · 2 yrs · Greater Philadelphia Area

• Responsible for managing a large, cross-functional, multimillion dollar brand team dedicated to the product launch of the first oral therapy for multiple sclerosis.