Mar 2023 – Dec 2023 · 9 mos

• Branch provides the industry's leading mobile linking and measurement platforms, unifying user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe.
• Led a combined Product organization of 16 (including PM, PMKT, Ops, Analytics, and Design/UX) supporting 60+ engineers.
• Responsible for Branch’s market positioning and product strategy in response to AppTrackingTransparency and SKAdNetwork; recognized as one of the most prominent industry thought leaders on next-generation, privacy-centric mobile measurement.
• Oversaw a product strategy and positioning overhaul to expand Branch’s addressable market, revitalize the product roadmap for a future of omni-channel user experiences and privacy-centric measurement, and establish the Mobile Linking Platform category in response to increased commoditization and competitive pressure in the MMP space.
• Acted as the primary external face of Branch to customers, analysts, and press. Frequent public presentations, customer workshops, and quotes in major media including Financial Times, Bloomberg, The Washington Post, and more.
• Identified and oversaw the diligence processes for several M&A opportunities, leading to two acquihire deals.

Apr 2021 – Mar 2023 · 1 yr 11 mos

• I led a team that worked with functions across the company (including Product, Marketing, Sales, Customer Success, and Business Development) to help people understand what Branch is, and why they need us.
• Designed and implemented a new platform messaging strategy, including category creation.
• Participated in Product planning sessions, acting as the voice of the customer to help inform prioritization.
• Regularly joined customer and prospect calls as a product expert and industry thought leader.
• Built and maintained comprehensive product messaging guides, competitive intelligence briefs, and training sessions.
• Published Mobile Growth News (news.mobilegrowth.org), a newsletter covering and providing commentary on mobile industry topics. Widely-read by over 200k subscribers and frequently cited by Branch customers, partners, and even competitors as a key source of information.
• Supported the Sales team with pitch decks, one-pagers, direct mailings, and other collateral.

Jan 2020 – Mar 2021 · 1 yr 2 mos

• I worked closely with senior leadership across all teams at Branch to shape our approach to the market.
• Created the in-house, multi-touch attribution model used by all commercial teams to measure the success of marketing, sales, and business development programs.
• Coordinated the cross-functional initiative to adapt to market changes triggered by new iOS 14 privacy policies.
• Published a bi-weekly newsletter (https://news.mobilegrowth.org) covering the most important industry topics.
• Analyzed Branch platform data to create graphs and other reports on current ecosystem trends.
• Ran custom workshops on mobile growth best practices for current and future Branch customers.

Mar 2018 – Jan 2020 · 1 yr 10 mos

• I worked closely with teams across the company (including Product, Marketing, Sales, Customer Success, and Business Development) to help people understand what Branch is, and why they need us.
• Assisted senior leadership in designing and implementing core platform messaging strategy.
• Built and maintained comprehensive product messaging guides.
• Launched Branch’s entry into the MMP (Mobile Measurement Partner) market, and oversaw public messaging and customer migration comms for Branch’s acquisition of TUNE (a competing MMP).
• Executed product releases, including leadership of cross-functional working groups.
• Stayed current on industry trends, and published a weekly internal review.
• Maintained competitive intelligence briefs and training sessions.
• Supported the Sales team with pitch decks, one-pagers, direct mailings, and other collateral.
• Participated in Product planning sessions, acting as the voice of the customer to help inform prioritization.
• Interfaced directly with customers to test product messaging and understand market needs.

Apr 2016 – Mar 2018 · 1 yr 11 mos

• I was the face of Branch to our developer community, and helped build our developer relations and long-tail adoption strategies from the ground up.
• Maintained technical documentation and developer portals.
• Built and executed paid acquisition campaigns on Facebook, and AdWords.
• Collected and analyzed data to report on team performance.
• Presented at conferences and developer events.
• Was an active Branch presence on StackOverflow, Quora, Twitter, and more.
• Wrote how to guides and thought leadership blog posts.
• Created example apps and feature implementations.

May 2015 – Dec 2015 · 7 mos

• I adopted and supported an agile development and testing process, tailored to the needs of a small, focused development team building a mobile app. I was responsible for compiling product specifications and documentation, helped with programming and marketing tasks where possible, and provided feedback to co-founders on strategic decisions.

Oct 2014 – Mar 2015 · 5 mos

• I planned and executed a winning national officer campaign for a 24,000-member trade group, modeled after the pioneering technology used by Barack Obama in the 2008 and 2012 U.S. presidential election cycles. This campaign was directly responsible for a 73% increase in voter turnout over the trade group's prior election period.

Aug 2013 – May 2015 · 1 yr 9 mos · Lawrence, KS

• I taught private lessons and keyboard proficiency classes to undergraduates, and was responsible for curriculum design and pacing. My students consistently received the highest average scores in our department on standardized tests.
• While in this position, I proactively implemented research-supported pedagogical practices to improve student achievement.

Jan 2013 – Apr 2016 · 3 yrs 3 mos

• I work with clients to understand business objectives, and develop and implement marketing initiatives in areas including website design, SEO optimization, social media promotion, and print material campaigns.
• I place an emphasis on data-driven results, and make extensive use of analytics tools and customer engagement methodology. I maintain an agile approach to development, accommodating changes to original requirements and informing clients of expected adjustments to project timelines.

Jun 2012 – Aug 2013 · 1 yr 2 mos · Golden, CO

• I oversaw the daily operations of a national consulting company in the education field. I was responsible for bridging communication between all departments, ensuring a consistent client experience, and reporting directly to the CEO on the company's progress. I was also in charge of conceptualization and development of new products, negotiating client and vendor contracts, overseeing logistics fulfillment, and maintaining the corporate website.

Aug 2011 – Jun 2012 · 10 mos · Golden, CO

• This position required extensive domestic and international travel, as I supported the CEO in his role as a consultant. I was expected to interact professionally with clients, to be available 24/7, and was responsible for managing travel bookings and calendars for the CEO and his team.

Jan 2011 – Apr 2012 · 1 yr 3 mos · New York, NY

• I oversaw and coordinated the work of all organization members, including arranging rehearsals and scheduling performances. Additionally, I approved contracts with venues, interacted with donors, and designed marketing initiatives.

Dec 2010 – May 2011 · 5 mos

• I served as the point of first contact for hundreds of audience members each night, and was quickly recognized for my friendly and professional attitude. I was one of the youngest members, and was frequently assigned to the most coveted positions in the theater.