Priyanshu Chhazed

Product Marketing Manager

Bengaluru, Karnataka, India11 yrs 1 mo experience

Key Highlights

8+ years of backend engineering experience
Led core payments team at Razorpay
Expert in product marketing and messaging

Stackforce AI infers this person is a Product Marketing Specialist with a strong background in Fintech and SaaS.

Contact

Skills

Core Skills

Product MarketingMessagingProduct PositioningSales EnablementContent StrategyProduct ManagementProduct Launch

Other Skills

BloggingBusiness-to-Business (B2B)Competitive AnalysisCopywritingCustomer ResearchData AnalysisGo to marketPositioning (Marketing)Software as a Service (SaaS)website copy

About

I'm a Backend engineer turned Product Marketer. Pre-product-marketing: - 8+ years of building & scaling backend applications - Backend engineer #7 at Razorpay; led core payments team; eventually became PM of the same team. Now: I am carrying over my love for collaborative problem-solving and mixing it with enthusiasm for marketing science to help technical buyers embrace great technology products. My experience includes: - Messaging & positioning - Sales enablement - Product launches - Competitive analysis - Experiment-driven improvements

Experience

Browserstack

Principal Product Marketing Manager

Feb 2023 – Dec 2024 · 1 yr 10 mos · Remote

Positioning (Marketing)MessagingGo to marketCopywritingCompetitive AnalysisProduct Marketing

Multiple companies

Product Marketing Consultant

Oct 2020 – Jan 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · Remote

Early-stage companies like Argonaut and Appsmith
Work with founders to define product positioning.
Use product-led mindset to analyze and improve self-serve onboarding.
Analyze user data to propose new features and create onboarding materials.
Translate product capabilities into compelling product messaging via website copy, videos, explainers, blogs, etc.
Author long-form blog posts
Create processes & guides to define voice & tone for all marketing materials.
Conduct competitor analysis to craft content strategy & differentiated messaging

CopywritingSales EnablementBloggingPositioning (Marketing)Customer ResearchMessaging+1

The pregnancy pause

Mom

May 2019 – Aug 2020 · 1 yr 3 mos

Razorpay

2 roles

Product Manager

Promoted

Sep 2018 – Apr 2019 · 7 mos

Product-managed Razorpay's Payment gateway. Development of the core transaction platform to increase successful transactions.
Concept-to-Launched features like automatic downtime detection, smart-routing, Merchant APIs to increase in overall success rate.
Led product development in partnership with multiple banks for various payment products including EMI, UPI, Cards, and Settlements
Led cross-functional teams including design and engineering to launch Razorpay's first comprehensive payment-analytics dashboard

Business-to-Business (B2B)Product LaunchData AnalysisSoftware as a Service (SaaS)Product Management