Aug 2023 – Nov 2024 · 1 yr 3 mos

• Challenge: Spendflo was in an aggressive growth phase, needing to rapidly expand pipeline, improve conversion, and establish scalable processes across multiple regions.
• Action: Designed and executed a multi-channel go-to-market strategy, setting up 5 new partnership channels and optimizing outbound & inbound processes. Led a cross-regional team of 8 reps covering Europe, India, and APAC; built comprehensive sales playbooks, onboarding guides, and implemented SPIN methodology to improve client engagement. Partnered with RevOps engineers to automate research and calling workflows.
• Result: Generated $1.4M in pipeline in 3.5 quarters, expanded ARR from $900K to $2.1M in under a year, and boosted pipeline-to-closure conversion from 14.5% to 23%. Streamlined sales operations reduced research/call prep time by ~40%, increasing team productivity. Earned 5 consecutive “Top Performer” awards and recognition from clients for strategic value delivery.

Jul 2022 – Jul 2023 · 1 yr

• Challenge: As an early-stage SaaS startup, Spendflo needed to establish its presence in the APAC, Middle East, and India markets, generate early revenue traction, and position itself competitively against established players.
• Action: Designed and executed a market entry strategy for three regions, identifying high-potential segments and tailoring outreach to cultural and industry nuances. Collaborated with the marketing team to refine sales pitches and marketing collateral, ensuring alignment with regional buyer needs. Organized virtual events in Saudi Arabia and Dubai to drive brand visibility and network with decision-makers.
• Result: Scaled Annual Recurring Revenue from $390K to $800K within 9 months. Generated $120K in pipeline over 3 quarters and contributed $40K in closed deals directly. Events in the Middle East added $25K in pipeline, strengthening the company’s foothold in the region.

Feb 2021 – Jul 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Challenge: Hotelogix sought to strengthen its presence in the Southeast Asia and Middle East markets while standardizing its outbound sales processes to improve lead quality and conversion rates.
• Action: Developed and implemented a regional outbound sales strategy, creating targeted prospecting channels, email sequences, and an enterprise outbound playbook. Managed and coached a 4-member team to execute outreach campaigns. Represented Hotelogix at 5 industry events in Dubai and India to network with decision-makers and generate qualified leads.
• Result: Directly contributed to $20K+ in annual revenue from targeted accounts and generated $30K–$40K in pipeline per quarter through outbound motions. Team-led initiatives generated an additional $55K in pipeline company-wide. Event participation added $40K in pipeline and enhanced the company’s brand visibility in key markets.

Jul 2020 – Aug 2020 · 1 mo · Chennai, Tamil Nadu, India

• Worked on a deep pile foundation based integrated skywalk footpath bridge connecting Mambalam railway station to T.Nagar bus terminus.
• Progress tracking and monitoring with QA/QC check passing
• Implementation of safety norms for sub-contractor and public safety
• Detailed Progress Report, Weekly Abstract, Monthly Abstract, Indent preparation, material test report preparation
• Planning and Scheduling using Primavera P6, Quality Assessment reporting along with the assistance of project management consultancy team.
• Bills and Site accounts incharge.
• Sub-contractor issue and query redressal.

Jan 2020 – Jul 2020 · 6 mos · Anna nagar

• Actively worked on control and co-ordination under Project Management team for more than 20+ residential and commercial buildings who deliver end to end solution.
• Undertook master's thesis as a project for analysis on application of Value Engineering in Residential Buildings
• Worked as a site engineer in 4 residential sites at various levels of from earthwork to finishing
• Involved in Contractor - Client liaisoning for requirement, ideas and solution
• Planning and scheduling for multiple upcoming projects using MS Project
• Estimation and Budgeting using MS Excel

May 2018 – Jun 2018 · 1 mo · Chennai

• Worked as a Trainee Site Engineer to help analyse engineering blue prints Preparation of BOQ and Estimates
• Learnt various on field construction techniques and methodologies implemented
• Learnt building design using AutoCAD for licensing under Mr.K. Arasu, a renowned designer
• Assisted senior engineer with labor, cost estimates, material requirement and DPR preparation of new sites