Jul 2021 – Present · 4 yrs 9 mos

• Meritto (formerly NoPaperForms) is India’s leading enrollment automation Platform, revolutionizing how educational institutions Attract, Engage, and Grow their enrolments. We empower organizations to unlock their full potential with cutting-edge technology, streamlining the admissions process like never before.
• With a footprint across 1200+ higher education institutions and 1500+ K-12 schools, Meritto is at the heart of India’s admission management ecosystem. Annually, we process over 3.2 million applications and manage 210 million leads, making us a trusted partner in transforming the education landscape.

Aug 2020 – Jul 2021 · 11 mos

• Meritto (formerly NoPaperForms) is India’s leading end-to-end enrolment process automation company, transforming how educational institutions manage admissions. Our platform uniquely integrates CRM, Marketing Automation, Application Management, and Post-Application Process Automation, setting us apart as a pioneer in the education sector.
• We are dedicated to revolutionizing admission management, empowering institutions across India with unparalleled efficiency, transparency, and scalability.

Nov 2018 – Aug 2020 · 1 yr 9 mos · Delhi, India

• As Station Director at Radio Mirchi, I led the P&L operations for the Rajasthan region, overseeing multiple radio stations while driving brand development and listenership growth (RAM). My role encompassed:
• Strategic Planning: Developed business plans, sales strategies, and executed IPSOS/RAM data analysis to drive B2B growth.
• Revenue Optimization: Improved EBITDA through cost optimization and AdEx analysis, identifying strategies for new business opportunities.
• Sales Leadership: Designed and implemented sales strategies to increase market share and meet revenue objectives. Maintained robust systems such as a movement register to monitor sales activities and a sales board to track individual performance.
• Client Relationship Management: Ensured the station maintained a comprehensive and updated client database aligned with client preferences.
• Cross-Functional Collaboration: Worked closely with Creative, Programming Heads (PH), and Radio Ops teams to provide sales support and enhance operational efficiency.
• This role honed my skills in strategic planning, team leadership, and driving business growth in the media industry.

Apr 2013 – Mar 2014 · 11 mos

Sep 2010 – Aug 2020 · 9 yrs 11 mos

• As Branch Manager for the Rajasthan, Punjab, and Gujarat regions at Info Edge India Ltd, I spearheaded market expansion, client acquisition, and revenue growth across Rajasthan, Punjab, Himachal Pradesh, and J&K. Key responsibilities included:
• Market Development: Built a strong network of advertising agencies and clients, driving growth through market penetration and strategic client acquisition.
• Innovative Solutions: Ideated and implemented new concepts to align with client requirements, creating value-driven advertising solutions.
• Performance Marketing: Provided tailored branding and performance solutions, leveraging models like CPL, CPM, CPA, and CPC to deliver maximum ROI for clients.
• Awareness Building: Conducted impactful sales presentations to enhance awareness of Shiksha.com as a leading platform.
• End-to-End Sales Management: Managed the entire sales process, from prospect mapping and client acquisition to deal closure, service delivery, and retention, ensuring optimized revenue growth.
• Market Intelligence: Monitored competitor activities and market trends to stay ahead in a dynamic landscape.
• Specialties: Media Sales, Key Account Management, Concept Sales, Brand Development, Online Business Development, Campaign Management, Client Acquisition, Ad Sales, and Client Service.

Sep 2010 – May 2013 · 2 yrs 8 mos

• Corporate Sales

Apr 2009 – Sep 2010 · 1 yr 5 mos