Feb 2019 – Nov 2019 · 9 mos · Sydney, New South Wales, Australia

• Leading a team of marketers, Suzanne was on a mission to scale this start-up (that at the time was co-owned by CBA, NAB & Westpac). The focus was on app installs and active base – and the marketing never let up through optimised digital marketing, referral and CRM excellence, and powerful shareholder (CBA, NAB & Westpac) marketing - all to create Australias’ digital wallet.

Jun 2018 – Feb 2019 · 8 mos · Sydney, New South Wales, Australia

• Suzanne rolled up her sleeves, when she chose to work at an MVP stage with limited resources, but a powerful team. Suzanne built and executed a grass roots and digital media launch to consumers (in a tight regional test market), community organisations (eg Scouts Australia NSW, Surf Life Saving NSW, Tennis Australia) and investors.

Jun 2017 – May 2018 · 11 mos · Sydney, New South Wales, Australia

• Stepping into this boutique digital media business required Suzanne to quickly de-risk the business whilst setting the plan for future success. Suzanne focussed on the positive opportunities launching new media products, hiring a-team talent, increasing profit through new team structures and removed inefficiency in production to reduce costs.

Jul 2015 – Nov 2016 · 1 yr 4 mos · Alexandria

• The opportunity to strengthen her business skills was seized, when Suzanne moved to her first GM role. With control over the business, Suzanne relished the opportunity to step into new areas of logistics, procurement, and distribution, as well as strengthen her HR, finance and marketing skills at every opportunity.
• Suzanne also experienced the closure of the business in AU, when VC funding directed the business to focus on New Zealand. She took a people first approach, and efficiently made the most of a hard situation for the good of the overall business.

Jan 2013 – Jan 2015 · 2 yrs

• Things were humming at eBay, the brand jumped from 5 to 2 in Ipsos 2014 Influential Brand report - ahead of Microsoft, Facebook and Woolworths.
• Suzanne leapt into a planning role, and was inspired by the opportunity to wrap her hands around the business and direct with a clear strategy and actionable plan.
• The enemy of inefficiency, Suzanne uncovered duplication of effort across the team, and unlocked $4.8M in wastage. Media innovation is at Suzannes’ heart, and she focused the team on emerging media channels (paid social, CRM, mobile advertising), all to drive smarter marketing, improving ROIx4.

Jan 2010 – Jan 2013 · 3 yrs

• Shifting brand perceptions is an art form. Suzanne enrolled Todd Sampson and team at Leo Burnett to position eBay from a second hand marketplace to the place to buy new products, competing with retail. The creative inspired browsing at Westfield, but purchasing at eBay and recognised savvy Aussies with the tagline ‘Clever You’. The campaign worked hard in a media sense, with owned and free channels delivering the reach and impact needed to lift brand perception and business metrics at scale, collecting a Bronze at the 2011 Australian Effie Awards.
• A verticalised strategy was set for eBay to win in retail, and Suzanne was at the helm in marketing to build a microsite, eBay Fashion Gallery that had the brand, identity, credentials that Australian consumers wanted from a fashion shopping experience. The launch campaign connected fashion credentials with the value offering that eBay is synonymous with – ‘Dress like a model. Shop like an Accountant’ and delivered a spike in traffic, lift in active buyer base and a 3x ROI.

Jan 2007 – Jan 2009 · 2 yrs

• Suzanne joined the MySpace team as Director of Communications, when it was in the final months before being taken over as the number 1 social platform for Australians by Facebook.
• An interesting time, Suzanne’s focus juggled between protecting the brand through crisis communications, and rallying a Sales team with trade marketing to drive adsales revenue.
• Suzanne also led Communications to build awareness, traffic and revenue for FIM businesses - IGN, RottenTomatoes and AskMen.

Jan 2006 – Jan 2007 · 1 yr

• Suzanne tapped in early to the power of social media and developed a Social Media agency concept within Ogilvy PR to allow marketers to connect authentically and at scale through this new channel.

Jan 2005 – Jan 2006 · 1 yr

• Stepping into a broader marketing role reflected Suzannes’ integrated approach, now responsible for eBay brand marketing across all channels, including ATL, CRM, community and digital.
• Suzanne built trust in the eBay brand through the innovative integrated campaign ‘Everyone’s Doing it’ that showcased Aussies buying and selling successfully on eBay, delivered through all media and community touchpoints – inspiring the nation.

Jan 2004 – Jan 2005 · 1 yr

• In 2004, eBay was relatively unknown in Australia, so Suzanne inspired a team to flip that through the most effective media relations, social media and event marketing seen to date, that simultaneously lifted brand awareness and site traffic MoM. The momentum was infectious.
• During this time Suzanne also launched PayPal in the Australian market through national media relations, including a professional and powerful press conference featuring then Attorney General, Phillip Ruddock and Alastair MacGibbon.

Jan 1995 – Jan 2004 · 9 yrs

• Learning from two of the best marketers in Australia, Suzanne quickly moved up the ranks from Account Coordinator to Client Services Director, a show of strength, EQ and smarts beyond her years.
• A natural marketer and entrepreneur Suzanne spent almost a decade refining her craft at this hothouse in integrated customer 1st marketing (long before it was a thing).
• In her final years, Suzanne was responsible for the 40 strong agency team and complete client portfolio incl: Coca-Cola South Pacific, eBay, General Pants, Karen Walker, Lee Jeans, Microsoft Retail & Xbox, Pacific Brands (lingerie vertical), Reebok, Unilever (Streets), Virgin Music, Vodafone and Westpac.