Kushal Saini Kakkar

CEO

Gurugram, Haryana, India17 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • 17 years of experience in content and brand marketing.
  • Expert in crafting compelling digital stories for global brands.
  • Proficient in data-driven, SEO-friendly content marketing.
Stackforce AI infers this person is a Content Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Content MarketingDigital MarketingBrand MarketingContent Strategy

Other Skills

BroadcastContent DevelopmentCopy EditingCopywritingCorporate CommunicationsDigital MediaEditingEditorialJournalismMedia RelationsNew MediaNews WritingNotionPost ProductionRadio

About

Content, digital and growth - welcome to the holy nexus of marketing. A place full of experiments, hacks, stories, tools, data analytics, change, and beauty. What does this have to do with me? Everything. I'm a content and brand marketer with 17 years of experience in crafting and marketing compelling digital stories for brands across the globe. I'm grateful to have had the opportunity to work for companies including Wingman (now Clari Copilot), Sequoia Capital-backed Atlan, Bhavin Turakhia-led Flock, Genesis BCW (Burson Cohn & Wolfe), and the Commonwealth Games. I can help you: - Discover and amplify your brand’s authentic voice, tone and narrative - your raison d'etre. - Shape the thoughts of your leaders into impactful stories, via thought leadership articles, blogs, PR pieces, case studies, etc. - Boost your lead generation efforts via data-driven, SEO-friendly content marketing, including social media marketing strategy and ops. - Manage paid media and deliver significant ROI, via Google/LinkedIn/Facebook ads and more - Use the latest marketing and content ops. tools: HubSpot, Google Analytics, Google Ads, Hotjar, Google Keyword Planner, SEMRush, Yoast, WordPress, GatherContent, Medium, Trello, Notion, Slack, Zoom, Tandem, and Basecamp. My favourite stories are the ones yet to be told. Would you like to uncover yours? 💜 PS: For the search engines crawling my bio, these are my specialities: content marketing, copywriting, copy, thought leadership content, PR articles, employer branding, website & landing page content, UX-optimized app copy, SEO & keyword research, data analytics, SEM & paid search, social media marketing & community building (LinkedIn, Facebook, Twitter, Instagram, Quora, Reddit, HN), digital marketing, email marketing, inbound marketing, and product marketing.

Experience

Saas labs

Senior Director - Content

Nov 2023Present · 2 yrs 4 mos · India · Hybrid

Justcall

Senior Director - Content

Nov 2023Present · 2 yrs 4 mos · Noida, Uttar Pradesh, India · Hybrid

Clari

Director - Marketing (Content)

Jun 2022Nov 2023 · 1 yr 5 mos · Remote

Social Media MarketingCopywritingWeb Content WritingContent MarketingDigital Marketing

Wingman by clari

2 roles

Director - Marketing (Brand & Content)

Promoted

May 2021May 2022 · 1 yr

  • Wingman was acquired by Clari in 2022 and I became Director - Marketing (Content) at Clari.
Social Media MarketingCopywritingWeb Content WritingContent MarketingBrand Marketing

Product & Content Marketing Lead

Jul 2020May 2021 · 10 mos

Social Media MarketingCopywritingWeb Content WritingContent MarketingDigital Marketing

Atlan

Lead Content Strategist

Jan 2019Mar 2020 · 1 yr 2 mos · New Delhi Area, India

CopywritingWeb Content WritingContent StrategyContent Marketing

Directi

2 roles

Content Marketing Team Lead

Jan 2018Jan 2019 · 1 yr · Mumbai Area, India

Web Content WritingContent Marketing

Content Marketing Strategist

Dec 2016Dec 2017 · 1 yr · Mumbai Area, India

Evalueserve

Editor

Dec 2013Dec 2016 · 3 yrs · Gurgaon, India

  • Enhancing the quality of external (research) and internal communications content, conducting workshops on communication and writing skills for employees, and establishing and driving other initiatives

Genesis bcw

Assistant Editor - The Content Bureau

Jul 2011Dec 2013 · 2 yrs 5 mos · Gurgaon, India

  • Creating external and internal communication plans and collateral, including employee magazines, leadership and product blogs, and digital content; and conducting intensive workshops on writing skills and communication

Delhi 2010 commonwealth games

Assistant Manager, Press Operations

Feb 2010Oct 2010 · 8 mos · New Delhi Area, India

  • Preparing an internal communication strategy for effective inter/intra departmental communication, and managing more than 200 journalists at the Aquatics Venue Media Centre during Games time

Oneworld foundation india

Communications Associate

Sep 2009Nov 2009 · 2 mos

  • Curating and posting web content on development issues on the web portal, producing radio programs for broadcast on AIR FM Rainbow and for narrow casting, and conducting radio workshops in rural areas to promote radio as a tool of social change

Newsx (direct news private limited)

Associate Producer

Sep 2007Mar 2009 · 1 yr 6 mos · Noida Area, India

  • Researching, scripting, and producing shows such as programs on developmental issues concerning environment and health

Miditech

Assistant Producer

Jan 2006Jan 2007 · 1 yr · Gurgaon, India

  • Demystifying medical/technical jargon and converting it into a feasible production timeline for reality show; interned on ‘Head On!’ - Documentary for National Geographic Channel (post-production)

Education

Indian Institute of Mass Communication, Delhi

PG Diploma — Broadcast Journalism

Jan 2005Jan 2006

Delhi University

MA — English

Jan 2003Jan 2005

Delhi University

BA — English

Jan 2000Jan 2003

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