Sajin Nair

CEO

Hyderabad, Telangana, India21 yrs 10 mos experience

Highly Stable

Key Highlights

Nearly two decades of B2B marketing experience.
Expert in simplifying go-to-market strategies.
Creator of educational content for 125K+ marketers.

Stackforce AI infers this person is a B2B marketing expert in SaaS and technology sectors.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationGo-to-market StrategyBrand ManagementSales ProcessProduct Marketing

Other Skills

Brand DevelopmentBrand StrategyBrandingBuilding TrustBusiness DevelopmentCRMCampaign PlanningCommunicationCommunications StrategyCompetitive AnalysisConsumer BehaviorContent CreationCustomer Relationship Management (CRM)Digital MarketingDiplomacy

About

As AVP – Marketing at Innominds, I lead end-to-end marketing strategy and execution for our IT and software-engineering portfolio — driving demand generation, positioning, and growth across global markets. With nearly two decades of experience in B2B marketing, my work focuses on simplifying go-to-market systems, accelerating qualified pipeline, and building high-performing marketing teams. I’m deeply interested in how modern signal-based GTM frameworks and intelligent automation are redefining how technology companies scale. Outside my corporate role, I create educational content on YouTube and collaborate with peers and companies to research, discuss, and deploy emerging GTM practices. My channel has grown to a community of 125K+ marketers and founders who follow my work on GTM, branding, and positioning.

Experience

Innominds

Associate Vice President Marketing

Feb 2024 – Present · 2 yrs 1 mo · Hyderabad, Telangana, India · On-site

Marketing StrategyDemand GenerationTeam Management

Self-employed

Fractional CMO | GTM Advisor | Creator @ YouTube — Tech & SaaS

Nov 2022 – Present · 3 yrs 4 mos · Hybrid

Helping mid-market IT Software and SaaS firms simplify GTM and scale growth.
Currently working with a few select firms on signal-based outbound and demand systems — across APAC, EMEA, and the US.
I share my GTM frameworks, experiments, and lessons learned on my YouTube channel - https://www.youtube.com/@sajinnair
Built for marketers who reject the funnel, ignore vanity metrics, and want real pipeline — not lead spreadsheets.

GTM StrategyDemand GenerationContent CreationGo-to-market Strategy

Synergita

Director - Marketing

Mar 2022 – Feb 2024 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

> Own GTM strategy for Synergita Perform, Engage, and OKR
> Work with Senior Leadership and own from strategy to execution,
> Responsible for all aspects related to Marketing including branding and positioning, campaign planning and execution, demand generation, digital marketing, and events
> Collaborate with Influencers and Thought Leadership to build community

GTM StrategyBrandingDigital MarketingGo-to-market StrategyBrand Management

Origin learning (a division of elb learning)

Director - Marketing & Inside Sales

Oct 2018 – Mar 2022 · 3 yrs 5 mos · Chennai Area, India

> Responsible for promoting and acquiring customers for Origin Products and Services
> Owned design, development, and execution of all kind of campaigns including offline and online
Build new channels for demand generation
> Created Influencer Panel to drive Thought Leadership

Campaign PlanningDemand GenerationInfluencer MarketingMarketing Strategy

Rapportrix

Advisor

Oct 2017 – Mar 2022 · 4 yrs 5 mos · Chennai, Tamil Nadu, India

Aspire systems

2 roles

Senior Manager

Sep 2015 – Sep 2018 · 3 yrs

> Responsible for helping my clients achieve business excellence by leveraging latest technologies.
> Provide access to domain expertise through our practices in Retail, Financial & ISVs
> Transform user experience through easy to use design, revealing analytic and access anywhere mobility solutions.

Head Demand Generation & Social Media

May 2012 – Sep 2015 · 3 yrs 4 mos

Responsible for global lead generation.
Spearheading digital marketing strategy
Go to market strategy for SaaS Cloud

Cybernet-slashsupport

Assistant Manager Business Development

Dec 2007 – Jan 2012 · 4 yrs 1 mo · Chennai

NEW BUSINESS
Increase sales for OPD service line, generated qualified leads for North America Region
> Deals: Targeted prospecting improved the sales conversion and personally acquired 4 customers in 2 years. Combined revenue of over US $1 Mn
> Email Marketing: Inspired the set up of email marketing team increasing the sales pipeline substantially with a dozen of new customer wins.
PRODUCT MARKETING
improve service positioning with a clear objective of differentiating CSS Services from the competition
> Go To Market – Inspired formation of an informal group of sales, demand generation and Practice head to improve the messaging to ISVs.
> Paradigm Shift – Inspired SaaS as theme of the year to become one of the most successful marketing campaigns with higher ROI and more customer wins.