Vipul Oberoi

Design Manager

Mumbai, India19 yrs 1 mo experience

Highly Stable

Key Highlights

19+ years in marketing and product management.
Proven leader with extensive experience in diverse teams.
Expert in creating business opportunities through marketing.

Stackforce AI infers this person is a Marketing and Business Development expert in the Financial Services sector.

Contact

Skills

Core Skills

MarketingBusiness StrategyCsrBusiness DevelopmentCorporate CommunicationsProduct ManagementCustomer EngagementSales Management

Other Skills

Acquisition CampaignsAdvertisingB2B Marketing StrategyB2C MarketingBTL ActivationsBankingBelow the Line AdvertisingBrand ManagementBranding & IdentityCampaign ManagementCause MarketingCommunicationConsumer InsightsContent MarketingCreativity

About

19+ years of handling both marketing and product management roles, and yet each day teaches something new. 16+ years in leadership positions working with team members from varied backgrounds and with various skills sets, and yet every person teaches something new. In the various roles and organisations, I have been responsible for positioning, consumer insights, ATL, BTL, digital marketing, visual merchandising, campaigns, alliances, events, partnerships & importantly creating business opportunities for products & customer segments. Because Marketing = Business = Marketing. Fortunate to have worked with bright, young marketers who are great to work with and constantly teach me something new. Have been a proven performer and a leader. Just a conclusion from the various strategic and leadership roles I have handled right from the start in my career. I believe: Whatever you do, do it awesome!

Experience

Dun & bradstreet india

2 roles

Director - Marketing, CSR and Learning & Economic Insights Group

Sep 2021 – Oct 2025 · 4 yrs 1 mo · Mumbai, Maharashtra, India

As Marketing Head, my role was to enhance brand salience, developing ROI-focused go-to-market strategies to achieve business objectives of D&B.
I was also spearheading the Learning Solutions business helping create knowledge, engagement and brand visibility for clients, through conferences, research and corporate training.
As the one tasked with helming CSR initiatives for D&B India, I have been fortunate to collaborate with brilliant organisations and brilliant people who are making a real difference to this world.

MarketingBusiness StrategyDigital MarketingEvent Management

Director - Marketing & CSR

Sep 2021 – Jul 2022 · 10 mos · Mumbai, Maharashtra, India

Enhancing brand salience, developing ROI-focused go-to-market strategies to achieve business objectives of D&B, and spearhead CSR initiatives.

MarketingCSRBusiness Strategy

Iifl securities

Chief Marketing Officer

Oct 2019 – Dec 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India

Responsible for positioning, consumer insights, ATL, BTL, digital marketing, events, & partnerships for both B2C and B2B sides of the broking business.

PositioningConsumer InsightsDigital MarketingMarketingBusiness Development

Iifl finance

Chief Marketing Officer

Aug 2018 – Sep 2021 · 3 yrs 1 mo · Mumbai

Responsible for positioning, consumer insights, ATL, BTL, digital marketing, visual merchandising, campaigns, alliances, events, content marketing, partnerships & importantly creating business opportunities for products & customer segments.

PositioningConsumer InsightsDigital MarketingCampaign ManagementMarketingBusiness Development

Yes bank

3 roles

Executive Vice President, Marketing of Liability products

Promoted

Jun 2015 – Aug 2018 · 3 yrs 2 mos

Responsible for positioning, communication, acquisition campaigns and IPs for retail liability products. Also heading digital marketing for Yes Bank.
Increased share of digital acquisition in overall sales by 3x. Increased share of voice on social media platforms. Acquisition campaigns, content marketing, and unique IPs for specific customer segments, ranging from individuals to NRIs, Investors, SMEs, Associations and segments under rural banking.

PositioningCommunicationDigital MarketingMarketingBusiness Development

Senior Vice President - Marketing of Retail products, Direct Banking Channels & Social Media

Jun 2014 – May 2015 · 11 mos

Responsible for positioning, communication, acquisition campaigns and IPs for retail liability products. Also heading digital marketing for Yes Bank.

PositioningCommunicationDigital MarketingMarketingBusiness Development

VP, Marketing and Corporate Communications

Dec 2011 – May 2014 · 2 yrs 5 mos

Marketing of Liability products and Retail Segments

MarketingCorporate Communications

Axis bank

3 roles

AVP, Salary Product Group

Sep 2010 – Dec 2011 · 1 yr 3 mos

Managing product development, portfolio management, communication, customer service and internal communication for one of the largest portfolios (4 mn+ accounts) in the industry.

Product DevelopmentCustomer ServiceProduct ManagementCustomer Engagement

Head: Gold Coins

Mar 2009 – Aug 2010 · 1 yr 5 mos

Fortunate enough to be heading a business, that achieved its sales target for the first time in my tenure. Lead it to become a 100 cr volume business and one of the biggest bank sellers during that time.

Sales ManagementBusiness Development

Marketing, Investment Products

Jun 2006 – Aug 2010 · 4 yrs 2 mos

Handling marketing initiatives for Life Insurance, General Insurance, Mutual Funds, Online Trading, Demat Account and Gold Coin businesses, right from product communication, customer campaigns, R&R, events and internal communication.

MarketingCustomer Engagement