Sarah Mathews — CEO

With over 30 years of marketing, sales, and digital experience across EMEA and APAC, I lead the media partnerships team at Tripadvisor, the world's largest travel platform. I help clients leverage data, insights, and digital platforms to develop impactful traveler-centered campaigns that reach the right audience, the right way. I work across the whole travel sector as well as drive new opportunities from the non-travel sector, such as Tesla, Citibank, Accor, Tourism New Zealand, and Japan Airlines. My core focus is on growing the destination sector for Tripadvisor, working with key organizations and ministries across the region. I launched the first Tripadvisor Destination Academy, a three-day digital boot camp for government organizations, the CEO Challenge, a campaign that supports the discovery of lesser-known destinations, and the first ever Asia Pacific Destination Leadership Summit, focusing on the challenges and opportunities governments and ministries face in travel. I also served as the youngest female chair of Pacific Asia Travel Association (PATA), and I am currently on the regional board of IAB SEA & IN. As a seasoned keynote speaker and travel trend spotter, I am passionate about sharing insights, thought leadership, and women's development in the industry.

Stackforce AI infers this person is a seasoned expert in Travel and Digital Marketing.

Location: Hong Kong, Hong Kong SAR

Experience: 32 yrs 8 mos