Aug 2021 – Feb 2023 · 1 yr 6 mos · Toronto, Ontario, Canada · Remote

• Led messaging development and market positioning across internal communications solutions.
• Partnered with cross-functional teams to drive product demand and sales enablement.
• Conducted market research: buyer personas, win/loss analysis, and segmentation.
• Created and maintained messaging frameworks used across campaigns and content.
• Enabled sales with tools and content to drive net-new revenue, expansions, and renewals.

Mar 2019 – Nov 2020 · 1 yr 8 mos

• Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.
• I participate a lot in the community, love to answer questions on Slack, and attend their events.

May 2016 – Dec 2020 · 4 yrs 7 mos · On-site

• Led product marketing for multiple JetBrains tools, including YouTrack, Hub, Upsource, and the launch of Space. Managed full product marketing lifecycles from ideation to global release, working cross-functionally with product, sales, and content teams.
• Go-to-Market Strategy: Defined positioning and messaging for multiple B2B SaaS products. Owned product launch planning, release cycles, and campaign execution.
• Product Launch & Growth: Spearheaded the global launch of JetBrains Space, creating onboarding experiences, growth campaigns, and in-product messaging to drive user adoption.
• Campaign Development: Built multi-channel lead generation and value nurturing campaigns (email, web, social, and events), achieving measurable user acquisition and engagement outcomes.
• Cross-Functional Collaboration: Partnered with product managers, designers, technical writers, and developers to align marketing with product strategy and customer needs.
• Customer & Market Insights: Conducted market research and user feedback analysis to identify opportunities, improve messaging, and refine product roadmaps.
• Sales Enablement: Coordinated marketing and sales efforts through training, collateral creation, and joint activities to support conversions.
• Content & Digital Marketing: Managed blogs, product websites, SEO, and digital presence to support growth and visibility.
• Competitive Analysis: Regularly monitored competitors’ product offerings, messaging, and go-to-market tactics. Delivered actionable insights to product and leadership teams, strengthening differentiation and market positioning.
• Events & Community Engagement: Participated in conferences, organized customer visits, and led training sessions to engage directly with users, gather insights, and build product advocacy.

Apr 2015 – Mar 2016 · 11 mos

• Worked across marketing and project management functions on two major client-facing projects in the tech and digital product space. Drove product launch success and team efficiency by bridging user insights, development goals, and marketing execution.
• Product Marketing & Campaigns: Developed and executed integrated marketing campaigns to support product launches and growth. Defined messaging and positioning strategies in collaboration with cross-functional teams.
• Launch Planning & Execution: Participated in go-to-market planning and led the coordination of release milestones. Measured and evaluated the success of launches to inform future strategy.
• Agile Project Management: Oversaw sprint planning, task prioritization, and team workflows. Ensured on-time delivery of releases while balancing stakeholder needs and team capacity.
• Cross-Functional Coordination: Acted as the communication bridge between clients, developers, and internal teams to align product direction and marketing priorities.
• Client Communication: Maintained strong relationships with customers through regular touchpoints, feedback sessions, and tailored support during the product lifecycle.

Oct 2014 – Apr 2015 · 6 mos

• Managed the end-to-end delivery of digital projects in a fast-paced creative agency environment. Acted as the key point of contact between clients and internal teams, ensuring high-quality execution across multiple workstreams.
• Project Ownership: Led day-to-day management of digital projects—overseeing timelines, budgets, website design and development, QA processes, and final delivery.
• Client Communication & Scope Management: Collaborated closely with clients to define and refine project scopes, gather requirements, and manage expectations throughout the project lifecycle.
• Cross-Functional Collaboration: Coordinated with the production team (designers, developers, QA specialists) to keep projects aligned with goals, timelines, and quality standards.
• Digital Strategy: Conducted a comprehensive digital marketing audit to identify areas for improvement in performance, content, and UX, providing actionable insights to clients.
• Results-Driven Execution: Ensured all deliverables met brand, functional, and business goals, contributing to the agency’s reputation for excellence in digital project delivery.

Jan 2013 – Jul 2013 · 6 mos

• Created and distributed press releases and player newsletters to support game launches and community engagement.
• Led social media marketing across social media fostering player loyalty and managing online contests.
• Collaborated with fan communities and influencers to drive buzz and partnerships.
• Designed and coordinated branded merchandise for gaming events to increase player retention and event visibility.

Sep 2012 – Aug 2014 · 1 yr 11 mos

• Led marketing and PR efforts for a gaming and 3D technology startup, helping position its products in both B2B and B2C markets. Balanced hands-on execution with strategic thinking to grow brand visibility and user engagement across international markets.
• Built and nurtured relationships with prospective B2B clients, presenting product offerings and value propositions.
• Defined the structure and content strategy for the company website, aligning messaging with audience needs.
• Managed email marketing campaigns, SEO, and traffic analysis to optimize lead generation efforts.
• Conducted in-depth competitor research and market analysis to inform product positioning and campaign strategies.
• Prepared and distributed press releases targeting the US market, helping to build brand awareness and media interest.
• Owned campaign analytics and reporting to evaluate performance and guide iteration.
• Handled B2B social media strategy and execution (LinkedIn, Facebook, Twitter), focusing on thought leadership and audience engagement.
• Maintained ongoing competitor intelligence to inform business development and product direction.

Oct 2010 – Feb 2012 · 1 yr 4 mos

• Supported PR and community engagement efforts for a leading casual game developer and publisher, contributing to international product launches and user communication.
• Wrote and edited press releases in both Russian and English, supporting product launches and brand storytelling across global markets.
• Translated in-game content and marketing materials from English to Russian, ensuring linguistic accuracy and cultural relevance for local audiences.
• Assisted in executing digital marketing activities, including content updates and campaign coordination.
• Helped manage and moderate the official player forum (nevosoft.ru), responding to user feedback and fostering a positive community experience.