Vivek Bhogal

Director of Engineering

Gurgaon, Haryana, India17 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of people leadership experience
Expert in driving digital transformation
Proven track record in managing multi-million-dollar budgets

Stackforce AI infers this person is a Digital Marketing and Product Management expert in the Fintech and Insurance sectors.

Contact

Skills

Core Skills

Digital StrategyProduct ManagementDigital MarketingSalesMarketing StrategyMarket Strategy

Other Skills

AnalyticsBrand ManagementBusiness AnalysisBusiness StrategyChannel PartnersCompetitive AnalysisCustomer EngagementCustomer InsightsDigital MediaFinancial ModelingForecastingGeneral ManagementLeadershipManagementMarket Research

About

I’m a digital strategist, marketer, and product leader with deep experience in building and scaling digital ecosystems. My background spans digital and social media marketing, product management, capability development, B2C sales, and full P&L ownership across industries including payments, lending, loyalty, travel & lifestyle, and insurance. I’m passionate about driving transformation through collaboration and data-driven strategy — bringing together cross-functional teams to deliver meaningful impact. Over the years, I’ve managed multi-million-dollar budgets, led large-scale initiatives, and built high-performing teams that thrive on innovation and execution excellence. With 15+ years of people leadership experience, I take pride in coaching and mentoring teams to achieve both personal and business growth. I hold an MBA from the Indian Institute of Management and a degree in Computer Science Engineering.

Experience

American express

3 roles

Director - Digital Media & Capabilities | Charge Cards | Business Planning

Promoted

Sep 2019 – Present · 6 yrs 6 mos

Lead a high-performing team of digital marketers and product managers driving customer growth and brand differentiation.
Digital Marketing: Deliver measurable acquisition and engagement gains through optimized multi-channel strategies, enhancing conversion rates and user experience across web and mobile.
Product Management: Shape and scale premium charge card products, strengthening portfolio performance and deepening customer loyalty.

Digital MarketingProduct ManagementDigital Strategy

Head - Digital Acquisition | Lending Cards | Sales Enablement and Fulfilment Strategy

Promoted

Feb 2013 – Sep 2019 · 6 yrs 7 mos

Led a 300-member team across multiple cities, overseeing media agencies, telecalling partners, and sales fulfillment operations. Drove digital transformation by building customer-centric online journeys and translating business needs into actionable strategies.
Developed and executed a comprehensive digital strategy to maximize online acquisition for consumer cards.
Leveraged emerging technologies to design high-impact campaigns that boosted engagement and business performance.
Optimised media channels to improve conversion efficiency and ROI.
Negotiated strategic, win-win partnerships across industries to expand reach and value.
Directed sales fulfilment teams nationwide to ensure seamless last-mile delivery and superior customer experience.

Digital StrategySales EnablementDigital MarketingSales

Manager - Loyalty & Customer Engagement

Jan 2011 – Feb 2013 · 2 yrs 1 mo

Managed the Portfolio Marketing team responsible for driving cardmember engagement and usage. Also served as Product Lead for the co-branded Payback Credit Card, delivering strong portfolio growth through data-led marketing and strategic partnerships.
Delivered aggressive billings growth targets through development and execution of customer marketing strategies.
Defined and implemented end-to-end engagement frameworks for the Consumer Cards portfolio.
Partnered with Product and Sales teams to support new card launches and design customer engagement programs that drove incremental billings from network partners.
Utilized customer insights, competitive intelligence, and market trends to identify and execute new marketing capabilities and platform innovations.

Portfolio MarketingCustomer EngagementProduct ManagementMarketing Strategy

Icici prudential life insurance company limited

Manager - Products

Jun 2008 – Jan 2011 · 2 yrs 7 mos

Served as a key member of the Product Marketing Group, driving end-to-end new product development and successful market launches. Focused on identifying opportunities, designing scalable solutions, and enabling strong market performance.
Conducted market research and need-gap analysis that led to the launch of multiple high-impact financial products.
Spearheaded product ideation, financial modeling, and feasibility planning to ensure commercial viability.
Partnered with IT and operations to develop supporting systems and streamlined processes for new products.
Defined go-to-market and launch strategies that accelerated adoption and revenue generation.
Designed and delivered sales force training programs, enhancing product knowledge and driving sales effectiveness across regions.

Product DevelopmentMarket ResearchProduct ManagementMarket Strategy