Troy Malone

Co-Founder

Salt Lake City, Utah, United States25 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 15 years of experience in international tech markets.
  • Co-founded Relevant to empower tech founders.
  • Led international expansion for multiple unicorn startups.
Stackforce AI infers this person is a SaaS and tech entrepreneurship expert with a focus on international market expansion.

Contact

Skills

Core Skills

Go-to-market StrategyInternational Business

Other Skills

Account ManagementAnalytical SkillsAnalyticsBudgetingBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness Process ImprovementBusiness StrategyCoachingCompetitive AnalysisCross-functional Team LeadershipCustomer ExperienceCustomer ServiceCustomer Success

About

As a Senior Global Leader with a deep tech focus, I have dedicated over 15 years to driving growth and scale in international markets for unicorn startups, culminating in co-founding Relevant. Together with Fedor Sokolov, we've developed breakthrough playbooks and systems that ensure profitable growth at scale, targeting SEED/A-STAGE tech founders with the Relevant Climb. Access our free startup resources for founders here: https://compass.relevant.world/ Join our Linkedin group for the latest playbooks, strategies and conversations: https://www.linkedin.com/groups/14426742/ My expertise includes strategy execution, international expansion, and creating competitive advantages in new markets, underscored by successful stints at Evernote, Weebly, All Turtles, and mmhmm. These experiences have honed my skills in new market entry, team management, partnership development, and P&L management. I welcome connections from fellow high performers in the software world who are committed to achieving extraordinary growth.

Experience

Drata

Vice President International Operations

Feb 2022Sep 2022 · 7 mos · Salt Lake County, Utah, United States

  • Taking Drata into new markets and helping dynamic businesses everywhere put security compliance on auto pilot.

Global class

Founding Advisor and Mentor

Aug 2020Present · 5 yrs 7 mos · Silicon Valley, California, United States

  • Thought leader and contributor to The Wall Street Journal bestseller “Global Class,” a book on the future of international business, offering a playbook on how the world’s most successful companies scale globally (written by Klaus Wehage and Aaron McDaniel). As an Interpreneur and global business leader, I shared my experiences and insights from having scaled companies like: Evernote, Weebly, All Turtles and mmhmm to regions across the world.

All turtles

3 roles

mmhmm Global BD and Partnerships

Jun 2020Feb 2022 · 1 yr 8 mos

General Manager (GM) - on assignment at Salty Insurance

Jun 2019Jun 2020 · 1 yr

  • Starting from zero, established the product, UX/UI design, engineering and marketing teams to build Salty's auto insurance at the point of sale offering in car dealerships. This unique proposition is launching at the Gee Automotive Group of dealerships in the Pacific Northwest. Exited at $50M 1 year after founding.
  • Managed strategy development, P&L, hiring plans, product execution and marketing/launch initiatives.

General Manager Global Operations

Jul 2017Jul 2019 · 2 yrs

  • Assembled a unique product portfolio from zero representing over $1B of enterprise value in four years.
  • Oversaw the build-out of the All-Turtles product studio team and the general operations and execution of professional services for 12 portfolio companies and fortune 500 clients
  • Established and tracked KPI's across all of the teams to maximize visibility of progress and performance
  • Hired and ran the project management group, which planned, tracked and reported on all companies across the portfolio

Relevant

Co-Founder

May 2020Present · 5 yrs 10 mos · New York, New York, United States

  • Helping global seed/A-stage tech founders unlock an unfair competitive advantage in new markets through a unique support system for entrepreneurs called the Relevant Climb.
  • 🚀 Passionate about global tech innovation? So am I! With 15 years of hands-on experience in Silicon Valley's tech ecosystem, I've had the privilege of contributing to the success stories of four unicorn companies by leading international expansion. My journey has been defined by a relentless pursuit of excellence, coupled with a keen understanding of market dynamics.
  • At Relevant, I've distilled my years of Silicon Valley experience into actionable insights and strategies we call Playbooks. We're on a mission to empower ambitious tech founders worldwide with the tools and knowledge they need to conquer new markets. Through our tailored Playbooks, we're reshaping the landscape of global tech entrepreneurship, one success story at a time.
  • Join me in revolutionizing the way tech ventures expand and thrive in diverse markets. Let's unlock new opportunities, break down barriers, and redefine what's possible in the world of tech entrepreneurship.
  • Ready to make your mark on the global stage? Let's connect and explore how we can collaborate to turn your vision into reality.
  • Join us in our Linkedin group: https://www.linkedin.com/groups/14426742/
Marketing StrategySales GrowthSoftware as a Service (SaaS)Go-to-Market StrategyInternational Business

Weebly

Vice President - International Operations

Dec 2015Jun 2017 · 1 yr 6 mos · San Francisco

  • Led Weebly's international expansion efforts and generated impressive growth, which was a large contributing factor to the acquisition by Square.
  • Oversee the expansion of Weebly's business outside of the United States.
  • Manage the overall marketing, product development, professional services, messaging, and brand in key international markets.
  • Create and test rapid marketing campaigns driven by data/analytics to identify messaging and positioning that drive new business.
  • Manage multiple remote teams in the areas of marketing, product management, customer support, customer success, business development and translation infrastructure.
  • Own and manage the product to gain traction in key markets.
  • Prioritize and actively manage development activities for the international engineering team.

Evernote

General Manager - International Expansion

Jan 2011Dec 2015 · 4 yrs 11 mos · Mountain View, India, Singapore, Korea, Thailand, Philippines, Australia...

  • Responsible for over 90MM new users and 40% of revenue after 5 years.
  • Set the growth strategy and manage all operations in the Asia Pacific region, the largest and most important growth region for Evernote. Responsible for continued growth in new user acquisition, retention and revenue. Oversee product and marketing efforts to drive leads, conversions and brand awareness. Manage a customer success, professional services and expansion sales team focused on medium and enterprise business customers. Actively identify and execute strategic partnerships with key companies, organizations and governments. Develop key reseller partners throughout the region, including Apple, Google, Samsung and many regional distributors/systems integrators. Manage PR strategy, perform interviews with the press and deliver presentations at conferences on behalf of the company.

Pelotonics

President and CEO

Sep 2007Jun 2011 · 3 yrs 9 mos · San Diego, CA

  • Responsible for structuring the company, directing the development of the online software application (SAAS) and managing the operations of the company on a day-to-day basis. Frequently consult with companies from varying industries and countries to structure effective teams and processes. Support the sales process of the Pelotonics project management solution into companies and institutions like GE, Warner Brothers, and MIT.
  • Company Management
  • Established and managed an eight person development team in Chandigarh, India
  • Created metrics that drive the performance of the business on a daily basis
  • Managed the creation of the Pelotonics production management platform based on experience from Blue Sky Broadcast
  • Created online marketing materials and a user experience with a 12.5% conversion rate
  • Created educational materials related to production management and creating effective, scalable processes
  • Utilized online video streaming for support resulting in a 97% customer approval rating
  • Managed the P&L and drove the company to profitability with web-based marketing initiatives
  • Speak at events on the subjects of production management, group productivity and technology

Blue sky broadcast

Vice President of Operations

Feb 2003Sep 2007 · 4 yrs 7 mos

  • Oversaw the build out of an enterprise learning management system for educational content presentation. Managed 30-40 concurrent projects at once and a world class team of 47 professionals both domestic and international. Responsible for the P&L and all production activities in the company related to live event capture and broadcasting, live event archival, and the creation of customized training modules for pharmaceutical companies, non-profit associations and governmental entities. Interfaced with clients on a daily basis.
  • Business Management and Growth
  • Created the detailed specifications and directed the creation of a Learning Management System that increased revenues by 34% in one year
  • Oversaw the growth of the company from zero to $5 million in revenue and profitability
  • Created a production process that enabled a high throughput of work with predictable time frames (30-40 major engagements/month)
  • Directed the creation of educational content that produced results for our clients (increased revenue, engagement, other calls to action)
  • Developed an extensive network of production personnel in the U.S., Canada and Indonesia
  • Successfully managed and minimized the “fire drills” inherent in a live streaming event through process improvements
  • Worked with the sales team to help close new business. Participated in presentations both live and via teleconference
  • Managed customer expectations and ensured that our customer base was happy and satisfied
  • Managed a team of 47 including content capture crews, editors and post production teams with a focus on efficiency, exactness and high customer satisfaction

Del mar database / fiserv

Vice President of Operations

Jan 2001Jan 2002 · 1 yr

  • Responsible for the general operations of the company to include client implementations, user issue resolution and product management. Served at the request of the CEO to aid in the post-acquisition transition.
  • Company Operations
  • Managed the development team in the build out of a next generation product that raised the ASP from $40K to $149K
  • Built a world-class customer service organization. Took the satisfaction rating from 74% to 94% in one year
  • Created a channel sales marketing campaign that resulted in a 60% increase in leads and was responsible for a 50% increase in total sales
  • Articulated the strategy that allowed the company to grow from $5 million to $25 million in two years

Titan investment partners

Vice President and Managing Director

Jun 1999Jan 2001 · 1 yr 7 mos

  • Responsible for the formation of Titan Investment Partners, LLC, select consulting assignments, and general business development. Work was divided between the Batchelder Group’s advisory practice and the venture capital fund.
  • The Fund
  • Raised $50 million from select limited partners and began investing in software technology companies in mid 2000
  • Established a business development program that gained recognition for the Fund among Venture Capitalists and entrepreneurs in the San Diego region. These activities resulted in the submission of 356 business plans to our firm for our review and resulted in an impressive syndicate of funding partners
  • Reviewed business plans, met with management teams to discuss strategy and direction, conducted deep due diligence on 23 companies and made final investment decisions on 3 investments
  • Monitored each investment and established measurable criteria for each business to establish early warning signs for non-performance, competitive threats, and other market forces
  • Worked constructively with numerous CEO’s and management teams to help improve their strategy, business model and company presentation
  • Negotiated deal terms for each investment
  • Operational Oversight and Management
  • Consulted with a range of companies in this regard. Mattel, Waste Management, Morrison Knudsen, various other small companies looking to either raise money, establish a marketable strategy, or do an IPO

Education

Brigham Young University

MBA — International Business and Marketing

Jan 1997Jan 1999

Brigham Young University

BA — Korean Language

Jan 1990Jan 1996

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