Ketan Deshpande

Product Manager

Pune, Maharashtra, India8 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Proven track record in product marketing and growth strategies.
Expertise in executing co-branded strategies with major partners.
Strong background in digital marketing and user experience.

Stackforce AI infers this person is a Fintech and MarTech professional with strong product marketing expertise.

Contact

Skills

Core Skills

Product MarketingGrowth MarketingMarketing Operations

Other Skills

Account MarketingAdobe PhotoshopAdvertisingAffiliate MarketingB2B MarketingContent MarketingDesignDigital MarketingDigital StrategyEngineeringFacebook AdsGo-to-Market StrategyGoogle AdsGrowth StrategiesInterpersonal Communication

About

A marketing professional with an MBA in Marketing from Symbiosis Institute of Business Management, Pune. Experienced in the product domain and interested in design, creativity and consumer-focussed products.

Experience

8 yrs 3 mos

Total Experience

2 yrs

Average Tenure

3 yrs 4 mos

Current Experience

symbiosis centre for entrepreneurship & innovation (scei)

Startup Mentor

Oct 2023 – Jul 2025 · 1 yr 9 mos · Pune, Maharashtra, India

Mavenir

Product Marketing Manager

Jan 2023 – Present · 3 yrs 4 mos · Pune, Maharashtra, India · Hybrid

Payu

Product Marketing Manager

Jul 2021 – Jan 2023 · 1 yr 6 mos

Executed co-branded strategies with 30+ partners like Shopify, WooCommerce, Wix
Acquired new merchants with 20% reduced CAC
Ensured healthy funnel with paid lead generation campaigns, drip journeys, cross sell campaigns
Created product collateral like videos, presentations, flyers, social media posts, emailers, and landing pages.

Affiliate MarketingProduct MarketingGrowth MarketingGo-to-Market Strategy

Comviva

2 roles

Product Marketing Manager

Promoted

Apr 2021 – Jul 2021 · 3 mos · Bengaluru, Karnataka, India

Defined and executed product strategy across teams and regions
Strategised marketing annual objectives, budget, AOP execution, vendor management.
Executed product roadmap and GTM for low-code software. Led customer demos and workshops.
Built product presence through marketing collaterals, digital marketing, media coverage, PR, newsletters, events and paid social media campaigns

Marketing Operations

Assistant Product Manager

May 2019 – Apr 2021 · 1 yr 11 mos · Bengaluru, Karnataka, India

Wipro limited

Summer Intern

Apr 2018 – Jun 2018 · 2 mos · Bengaluru, Karnataka, India

Created a framework for next-generation store platform to drive experience with in-store customer analytics for Wipro’s retail clients like Tesco and Walmart