Sep 2022 – Dec 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Attempting to infuse some marketing chutzpah in a legacy brand

May 2021 – Aug 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Next Generation Marketing for the Next Generation of Brands. Picking up a Marketing / Business problem & solving it with through-the-line solutions.

Apr 2019 – Apr 2021 · 2 yrs · Mumbai Area, India

• A venture into the world of CSR & philanthropy. A whole lot of good karma during the early days of the pandemic. To contribute towards a sustainable & equitable society by delivering programs & solutions that positively impact people’s lives by being a bridge organisation between Corporates with their CSR funds & NGOs with their social reform projects.
• Conceptualised India’s first NGO ranking system based on 56 parameters in association with IGIDR. The fieldwork was underway when Covid hit us.
• During the Covid Crisis, The Good Share worked upon warm & fresh Food Distribution among Doctors, Frontline Medical Staff, Front line warriors, Vulnerable Communities & Hospitals.
• We also provided Ration & essentials to migrant workers and the daily wage earners who had been rendered jobless, impacting 78K people across Maharashtra, Karnataka, West Bengal & Assam. We distributed N95 masks to more than 3L front-line workers across 48 cities.

Nov 2012 – Jan 2019 · 6 yrs 2 mos · Mumbai Area, India

• Mark Twain said "Twenty years from now, you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
• I found a bunch of Dreamers who thought alike & set sail.
• Six years of sustaining a dream made the agency grow to ~10Cr of Revenue; 50+ people working on the rolls;
• Upcoming Agency of the Year 2017; Digital Agency of the Year 2018; Spikes Asia Young Guns India Winners 2017.
• Marquee clients like Reliance Industries, Reliance Fresh, Reliance Digital, Adani Foundation, Raymond Realty, K Raheja Corp, Mahindra Insurance Brokers, Crossword, Shoppers’ Stop, Nutrela Soya, Times of India, Axis Bank, Sanofi, Nandos, Kenneth Cole, Super Dry and more.
• Started out as a boot-strapped venture and grew on the back of good creative and strategic work.

Jan 2012 – Oct 2012 · 9 mos

• Additional Responsibilities given by the Group.
• Pitch-Pitcher-Pitchest

Apr 2011 – Oct 2012 · 1 yr 6 mos

• New City, New Role within the Group, New Challenge of reviving an agency that really needed an uplift ..had my 'Cummerband'; Lots of New businesses & awards. Go ahead look us up on the industry websites :-)

Jul 2009 – Apr 2011 · 1 yr 9 mos

• Handling one of the 3 large groups in the Office and heading the New Business Development efforts of the branch. Seeking out leads & entering new pitches was key. Eventually, the office managed to do quite admirably in the space of new business acquisition too.

May 2008 – Jun 2009 · 1 yr 1 mo

• General Office Help. Helped in setting up the Bombay office of this Kolkata based agency. Acquired clients, ran the P/L and grew the team.

Sep 2007 – May 2008 · 8 mos

• Account Management with all its associated good and evil. A very modest business turnaround story for the branch. Brought in to transition to be Branch Head. Key accounts like TVS Motors & Tata Tea. Launched AOL in India. Worked on pitches from around the country. A modest business turnaround story for the branch.

Jul 2006 – Sep 2007 · 1 yr 2 mos

• Profit centre head in the biggest branch of India's leading one2one marketing agency. New business wins and growth for the branch in a short tenure of extreme personal learning as well.
• HSBC, HSBC AMC, Shoppers Stop, ABG More, Tata Indicom, VSNL, Saregama, DNA newspaper, TravelGuru and many more

Mar 2005 – Jul 2006 · 1 yr 4 mos

• Head of Planning for Delhi branch of MPG, reporting directly to the CEO, APAC.Handling among other accounts Reckitt Benckiser, Goodyear, Mother Dairy, Lacoste. When I joined, Reckitt business was on notice period. Was contracted for reversing the situation, setting up a planning & execution team that lasted many years.

Jan 2002 – Jan 2005 · 3 yrs

• Part of the Grey Worldwide Regional team for South-East Asia. Responsible for the operations of Mediacom in Bangladesh. Also Head of Planning for the branch, with Account Management duties on a clutch of clients.
• Reckitt Benckiser, Coca Cola, GSK Consumer Health Care, British American Tobacco, P&G, Emirates Airlines