Mar 2024 – Apr 2025 · 1 yr 1 mo

• Spendesk is a fintech unicorn providing business spend management. I am leading a cross-functional, internationally distributed team of 10 FTEs and 2 contractors across five sub-functions: web marketing focused on web conversion and performance, product marketing, pricing & packaging, expansion & upsell, and enablement.
• Key achievements of the team include:
• Devised a new pricing and packaging structure, driving win rate and average selling price, doubling of MRR the first month of the launch;
• Launch of Spendesk’s first acquisition, Okko, driving xx in revenue in first year;
• New tactics for product launches, such as grouped releases, beating our engagement benchmarks (e.g., LinkedIn posts received 18x more engagement);
• Leading marketing efforts to migrate entire customer base to a new banking platform, devising and executing 800+ touch points in 4 languages, staying well within targeted churn;
• Launch of a new process for channelling market feedback into product planning, responsible for about 1/3 of product roadmap items;
• Leading and executing the revamp and rebrand of Spendesk website, increasing conversion and getting nominated for Awwwards with Honorary Mention;
• Definition of ICP, positioning and messaging to support company's focus on the right market segment, driving win rate and ASP;
• Lifecycle marketing and upsell campaigns, achieving 5%-10% increase in product adoption and card spend revenue;
• Launching 30+ new features and milestone capabilities.

Jul 2023 – Mar 2024 · 8 mos

Jul 2022 – Jun 2023 · 11 mos

• Empowering an all-star multi-disciplinary team including experts from product marketing, growth engineering, design and web to drive growth, establish self-serve customer onboarding, activation and adoption, and run experimentation.
• Key achievements included:
• In a close collaboration with product and revenue leaders, building out the growth function at Spendesk.
• Building & launching new products and establishing acquisition strategies and tactics.
• Launch of a freemium offering, tripling web conversion overnight.
• Building out experimentation ecosystem, structure and processes to drive conversion.
• Established and leading the cross-functional adoption squad which achieved , e.g., 22% increase in usage of Spendesk invoices and 16% MoM growth in users of Spendesk subscription management.

Sep 2021 – Jun 2022 · 9 mos

• Built out a new marketing sub-function and a team focused on product usage adoption and growth, spanning user acquisition, onboarding, retention and expansion.
• Led communications strategy and execution to migrate the entire customer base to a new pricing and packaging structure, driving x% in revenue.
• Built out process for all customer communications; oversaw the development and execution of all customer communications.

Apr 2021 – Jul 2023 · 2 yrs 3 mos

• Growing product marketing talent and community.

Jan 2021 – Sep 2021 · 8 mos · Paris, Île-de-France, France

• I led the go-to market-strategy for Axway's key solution, API Management, and its execution across the extended marketing team, third party agencies and was responsible for 65% of the total product marketing budget. Key successes included:
• Architect behind the highest ROI sales and marketing campaign of 2021, adopted by 350+ presales, sales and CS , creating 30% more leads than other campaigns
• Axway's API Management named as a Leader in the Gartner Magic Quadrant
• Guest on the Tech Talks Daily podcast that has 50,000 monthly listeners
• A thought leadership series based on a global market survey of 800 senior decision-makers in collaboration with a third party agency
• Website redesign leading to an increase of traffic

Oct 2019 – Dec 2020 · 1 yr 2 mos · Paris, Île-de-France, France

• As the global product marketing lead for API Management, I ranked among the top 5% of performers across the entire 2,000 FTE company in my first year. Key outcomes included:
• Developed marketing strategy for an entirely new product category;
• Developed top ranking marketing content - in top 5 of the most popular assets with 50% conversion rates
• Established new market and consumer research processes
• Marketing lead for the workstream leading to a double leadership in the Gartner Magic Quadrant and Forrester Wave for API Management

Jan 2018 – Sep 2019 · 1 yr 8 mos · London / Washington DC

• I led commercialization of new products, from market evaluation and development of product roadmap and strategy to go-to-market planning, pricing and execution. Key successes included:
• Launched and drove adoption of "first-to-market" Opower Distributed Energy Engagement Service
• Developed pricing for Behavioral Load Shaping solution
• Nominated and selected for Oracle’s Women’s Leadership Conference aimed at top performers and future Oracle leaders
• New partner strategy
• New market strategy for Japan, leading to the launch of several solutions in the market

Aug 2016 – Dec 2017 · 1 yr 4 mos · London / Washington DC

• I had three key missions in this role:
• As the global product marketing lead for Oracle Utilities Field Service Cloud, I developed product positioning, informed product development strategy, conducted market research, developed go-to-market and pipeline growth strategies, created sales and marketing content, and drove sales enablement efforts.
• I steered cross-functional senior teams and stakeholders in the execution of strategic projects, incl. development of a new pricing structure;
• I led partner marketing for 16,000+ stakeholders.

Nov 2015 – Jul 2016 · 8 mos · London / Washington DC

• Bought by Oracle in 2016, Opower was an American startup that created a new market category, bringing AI and behavioral science to shape energy consumption of households. Since its inception, Opower has saved 31 TWh of energy and accompanied over 175 utilities.
• I fully owned the go to market strategy for Opower solutions for the EMEA region and localized global marketing efforts. I was responsible for developing product positioning, informing product development strategy, conducting market research, developing go-to-market and pipeline growth strategies, creating sales and marketing content, and driving sales enablement efforts.

Jan 2015 – Nov 2015 · 10 mos · London, United Kingdom

• New Climate Economy is a major international initiative examining how countries can achieve economic growth while dealing with the risks posed by climate change. We work with a number of international institutions, including the World Bank, OECD and IMF, and are represented by CEOs and governmental ministers from various countries.
• I co-authored a number of high-impact publications on climate change, sustainable economy and energy pricing with leading institutions, thought leaders and scientists, including Lord Stern, and provided briefings for ministers and CEOs for their public engagements.

Aug 2012 – Dec 2014 · 2 yrs 4 mos · Brussels Area, Belgium

• Equinor is an international energy company headquartered in Norway, with over 23000 employees in around 30 countries worldwide, producing oil, gas, wind and solar power.
• As a core member of Equinor's office in Brussels, I followed regulatory and policy developments in the EU and its institutions, and provided analysis and strategic advice to the company, its leadership, including the CEO, and the board.
• My field of focus: renewable energies, environment, climate change, emissions trading and energy.
• Achievements in addition to my key missions:
• Established a rotational development program for analysts from Brussels across Equinor's key business units in Norway;
• Nominated and selected as a future policy leader for German Marshall Fund for Young Professionals Summit and Energy Charter Training.

Apr 2012 – Aug 2012 · 4 mos · Brussels Area, Belgium

• IETA is an NGO representing businesses committed to smart, well-designed and effective carbon markets to help achieve the goals of the Paris Agreement and reach net-zero emissions by 2050. Its primary mission is to help establish effective market-based trading systems for GHG emissions and reductions.
• During my tenure at IETA, I provided analysis of EU regulations and policy developments in energy and climate change, informed members, represented IETA in key EU associations and organized membership roundtables.

Jan 2011 – Mar 2011 · 2 mos · London Area, United Kingdom · On-site

• Legal Response Initiative provided legal advice to developing countries during climate change negotiations. My task was to answer queries we received from delegations during climate change negotiations by collaborating with our powerful network of lawyers.

Jul 2009 – Aug 2009 · 1 mo · Prague, Czechia · On-site

• Interned in the legal and policy division, focused on:
• Providing assistance with drafting of policy briefs;
• Analysis of case law related to the EU carbon market;
• Assistance with meeting preparation.

Jul 2008 – Aug 2008 · 1 mo · Prague, Czechia · On-site

• Interned in the secretariat of the Minister of Environment of the Czech Republic, with a focus on:
• Providing assistance with drafting of policy briefs;
• Translation and analysis of regulatory documents from the EU;
• Triaging of external requests;
• Assistance with meeting preparation.