Sep 2023 – Present · 2 yrs 6 mos · Remote

• Voice of the Customer
• Assessing new product/service fit - especially those that are part of a merger or acquisition. Either before or after the acquisition.
• Researching customer needs, market, and competitive analysis. Gaining a deep understanding of the client's business issues in collaboration with other stakeholders. Establishing and leveraging Client Advisory Boards.
• Product/Service Positioning - Identifying the intersections between client needs and the company's value proposition in both emerging and mature enterprises

Apr 2022 – Apr 2023 · 1 yr

Sep 2016 – Apr 2022 · 5 yrs 7 mos

• Responsible for establishing the company’s Product Marketing practice. Develop and add to the current team to infuse best practices and process standardization across the organization globally.
• Reach across Technology, Solutions, Operations, Marketing Communications, Sales, Legal and Pricing to build products, services, and solutions that align around providing product-driven business value.

Jan 2020 – Present · 6 yrs 2 mos

• The Product Marketing Alliance (PMA) was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
• Since then, we've gathered more than 90,000 enthusiasts from across the globe. All with one shared goal. To drive demand, adoption and the overall success of their products.
• Our mission: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.

Dec 2014 – Sep 2016 · 1 yr 9 mos · Tampa/St. Petersburg, Florida Area

Mar 2008 – Dec 2014 · 6 yrs 9 mos · Tampa/St. Petersburg, Florida Area

• I was responsible for providing leadership and direction for Financial Services, Healthcare, Retail and Travel market strategy globally; including the execution of targeted market initiatives, Content Marketing, and development of new solutions for these key segments. These verticals account for about one third of company revenue of $1B.
• My accomplishments based on a back bone of market analysis.

Aug 2007 – Aug 2008 · 1 yr

• Vice President, Founding Member - Tampa Bay Chapter
• President, 2007-2008

Aug 2004 – Mar 2008 · 3 yrs 7 mos

• Directed the development of complex products through all stages of the product development lifecycle from Idea Generation and Business Case to Product Launch and Commercialization. Developed and managed matrix teams. Championed Product Strategy at all levels internally and externally to ensure appropriate engagement. Notable Product launches include Card to Core interface, Credit Card Collections package, Visa Signature Card, and Authorization Name Match (a fraud mechanism).

Oct 2003 – Aug 2004 · 10 mos

• Managed the Prepaid Debit Card Incentive Products and associated new product opportunities. Advocate of the product vision internally and externally. Developed strategic Business Plan for Product including definition of card capabilities and functionality, distribution channels, target market, financial goals, legal and compliance guidelines. Worked with MasterCard and Visa to develop internal policies and procedures to ensure compliance. Lead merger integration work teams related to platform comparision, vendor, client and cardholder communications, operational process mapping and card conversion effort.

Aug 1999 – Oct 2003 · 4 yrs 2 mos

• Managed definition, development and implementation of new-to-the-industry B2B stored value products. Developed Innovation Strategy and Staged Development Model to aid moving a single product business model to a multi-product business environment. Directed Business Reviews on new product concepts including industry research, defining business requirements, product design, pricing analysis, legal agreements, and implementation. Tripled year-over-year revenue while in the position, ultimately accountable for 73% + of sector revenue.

Jun 1997 – Aug 1999 · 2 yrs 2 mos

• Managed the product definition and implementation of Decision Power - Retail, a credit score decisioning tool for merchants. Directed matrix team of technical and operational resources in development of contracts, financial analysis, internal and external training packages, pricing, and data analysis.