Melis Carroll

VP of Engineering

Bethlehem, Pennsylvania, United States20 yrs 6 mos experience

Highly Stable

Key Highlights

20+ years in B2B product marketing leadership
Proven track record in successful product launches
Expert in go-to-market strategies and brand positioning

Stackforce AI infers this person is a SaaS Product Marketing Leader with extensive experience in B2B marketing strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyBranding & IdentityMarket PlanningMarketing StrategyProduct ManagementMarketing CommunicationsProject Management

Other Skills

AdvertisingB2B MarketingBusiness StrategyBusiness-to-Business (B2B)CommunicationCompetitive AnalysisCorporate BrandingCross Functional RelationshipsData-driven MarketingEmail MarketingEnterprise SoftwareExcelIndustry Analyst RelationsIntegrationMarket Research

About

Experienced Vice President of Product Marketing with 20+ years of experience in B2B, growth, and performance marketing. Demonstrated ability to create measurable marketing that generates revenue, handle analyst relations, drive go-to-market strategies and successful product launches, lead and grow high-performing teams, develop business and product marketing solutions, and cultivate cross-functional relationships with teams and external partners.

Experience

Majesco

Vice President, Product Marketing

Feb 2020 – Present · 6 yrs 1 mo · Morristown, New Jersey, United States

Lead product marketing for Majesco's market-leading offerings, enabling a global sales force, ideating on key campaigns and go-to-market strategies, and evangelizing new innovations.
Create and execute the launch of new products, driving successful go-to-market strategies that fuel adoption and revenue growth.
Develop and implement comprehensive product marketing plans that increase brand awareness and position products as market leaders, contributing to recognized growth in analyst reports and industry leadership.
Build and lead a high-performing team of product marketing specialists, with proven success in growing the team and capabilities.
Drive sales enablement and competitive intelligence strategies, equipping the global sales force with the tools and insights needed to excel in the market.

Industry Analyst RelationsGo-to-Market StrategySoftware as a Service (SaaS)Branding & IdentityMarket PlanningMarketing Analytics+4

Sapiens

Director of Marketing

Mar 2018 – Feb 2020 · 1 yr 11 mos · Bethlehem, PA

Directed marketing for Sapiens, responsible for creating and implementing strategies, tactics, campaigns, and brand messaging targeting P&C carriers.
Developed comprehensive marketing plans that increased brand awareness and generated leads resulting in increased revenue.

Marketing StrategyBranding & IdentityMarket PlanningMarketing AnalyticsData-driven Marketing

Adaptik corporation

3 roles

Director of Marketing

Promoted

Oct 2012 – Mar 2018 · 5 yrs 5 mos

Directed marketing for Adaptik Corporation, responsible for creating and implementing strategies, tactics, campaigns, and brand messaging targeting P&C carriers.
Developed comprehensive marketing plans that increased brand awareness and generated leads.

Marketing StrategyBranding & IdentityMarket PlanningMarketing Analytics

Product Specialist

Promoted

Oct 2007 – Oct 2012 · 5 yrs

Developed core marketing materials and built brand and corporate awareness.
Participated in the pre-sales process.
Collaborated with product management to define product requirements and ensure product launch readiness.

Marketing CommunicationsProduct ManagementPre-Sale Support

Solution Delivery Specialist

Oct 2005 – Oct 2007 · 2 yrs

Validated and tracked the changes made to Adaptik Corporation's products.
Worked closely with development, QA, and product management teams to ensure product readiness.

Project ManagementVendor Management