Jan 2021 – Apr 2022 · 1 yr 3 mos · Greater London, England, United Kingdom

Aug 2019 – Jan 2021 · 1 yr 5 mos

Jun 2016 – Aug 2019 · 3 yrs 2 mos

• This role involves managing the positioning, pricing, and marketing for several products at Brandwatch. In addition, I collaborate with the product team to help craft, market-fit products, and the sales team to deliver commercial results. Tasks I've worked on include:
• Working closely with engineering, marketing and sales teams to define positioning and strategies
• Launching Unlimited Historical Data – the world’s fastest social historical analysis
• Delivering a full pipeline of leads to the sales organization
• Collaborating with customer success teams to drive upsells and adoption
• Training a sales team of 90, with best practices, marketing collateral and competitive analysis.
• Researching and building new buyer personas for the marketing teams

Jul 2014 – Jun 2016 · 1 yr 11 mos

• My role as community manager mainly involved overseeing Brandwatch's online social presence and reputation on Facebook, Twitter, and LinkedIn. However, I also engaged in other tasks:
• Created and supervised the Brandwatch React Twitter account (@BW_React)
• Launched first Twitter chats on @Brandwatch account
• Regular internal and external public speaking
• Hosted two well-attended webinars on nonprofits and B2B social media
• Nurtured pro bono relationships with Kick It Out, Comic Relief and Check One Two
• Wrote a report on B2B's use of social media, which has been downloaded over 5,000 times
• Created, launched and managed Brandwatch's student ambassador program
• Nominated for best new starter

Mar 2019 – Present · 7 yrs · London Area, United Kingdom

• Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
• As the host, I share tips and tricks to attract boost your marketing strategy, grow your brand, and create better products.
• Episodes reveal cost-free ways to garner attention, simple hacks to improve your productivity and tips for hiring a great team.
• Guests include best-selling authors and thought leaders like Richard Shotton, Bruce Daisley, Rand Fishkin, Rory Sutherland, and many more. Learn more at www.nudgepodcast.com