Anuradha Ishwaran — Product Director
Accomplished marketing professional with vast experience in strategic positioning, storytellin, integrated cross-channel B2B marketing, Partner & alliance marketing, managing and executing large industry events, Campaign management, collaborating with agencies, analysts, advisors, partners and media to bring desired results. Strong skills in GTM strategy, sales enablement, content strategist focused on creating visionary thought leadership assets, ability to align the marketing strategies with the business goals to help drive pipeline and revenue growth. Experienced in implementing marketing and communication strategies, developing joint GTM programs with partners for various solutions, geos and industries; creating a holistic and differentiated value proposition and positioning; rolling out integrated marketing campaigns and demand generation programs; developing thought leadership content and collaterals for high-visibility across various channels; spearheading sales enablement programs; driving large scale events and programs from concept to execution and measurement, research and promotions. Positive attitude, dynamic and energetic with strong leadership qualities. Specialties: Integrated Marketing, Channel Partner Marketing, Product Marketing, Market Research and Analysis, Digital and Social Media Marketing, Marketing Communications, Events and Customer Advisory Program Management, Content Development, Thought Leadership
Stackforce AI infers this person is a B2B marketing expert with a focus on integrated marketing strategies.
Location: Noida, Uttar Pradesh, India
Experience: 21 yrs 4 mos
Skills
- B2b Marketing
- Demand Generation
- Campaign Management
- Corporate Communications
Career Highlights
- Expert in B2B marketing and demand generation.
- Proven track record in integrated marketing campaigns.
- Strong leadership in partner and alliance marketing.
Work Experience
NTT DATA, Inc.
Director - Offering & Portfolio Marketing (10 mos)
Dell Technologies
Marketing and Partner Management Lead - CSB, Asia-Pacific & Japan (2 yrs 4 mos)
DXC Technology
Global Strategic Marketing Lead (7 mos)
HCL Technologies
Group Marketing Manager - Digital Workplace Business (1 yr 8 mos)
Senior Manager - Marketing (2 yrs 7 mos)
Impetus
Manager - Marketing (8 mos)
TO THE NEW
Manager - Marketing & Communications (3 yrs 5 mos)
Progressive Infotech Pvt. Ltd.
Manager - Marketing (1 yr 10 mos)
iSOURCe Opportunities
Deputy Head - Marketing & Communications (7 yrs 4 mos)
Education
PGDBM at Institute of Management Technology, Ghaziabad
B.Com at Delhi University
at Assisi Convent School