Anuradha Ishwaran

Product Director

Noida, Uttar Pradesh, India21 yrs 4 mos experience

Key Highlights

  • Expert in B2B marketing and demand generation.
  • Proven track record in integrated marketing campaigns.
  • Strong leadership in partner and alliance marketing.
Stackforce AI infers this person is a B2B marketing expert with a focus on integrated marketing strategies.

Contact

Skills

Core Skills

B2b MarketingDemand GenerationCampaign ManagementCorporate Communications

Other Skills

AnalyticsBusiness PlanningBusiness-to-Business (B2B)CampaignsCommunicationContent DevelopmentEvents and Customer Advisory Program ManagementInternal CommunicationsMarketing StrategyMedia RelationsMessagingMulti-Channel MarketingPartner Relationship ManagementPress ReleasesSales Enablement

About

Accomplished marketing professional with vast experience in strategic positioning, storytellin, integrated cross-channel B2B marketing, Partner & alliance marketing, managing and executing large industry events, Campaign management, collaborating with agencies, analysts, advisors, partners and media to bring desired results. Strong skills in GTM strategy, sales enablement, content strategist focused on creating visionary thought leadership assets, ability to align the marketing strategies with the business goals to help drive pipeline and revenue growth. Experienced in implementing marketing and communication strategies, developing joint GTM programs with partners for various solutions, geos and industries; creating a holistic and differentiated value proposition and positioning; rolling out integrated marketing campaigns and demand generation programs; developing thought leadership content and collaterals for high-visibility across various channels; spearheading sales enablement programs; driving large scale events and programs from concept to execution and measurement, research and promotions. Positive attitude, dynamic and energetic with strong leadership qualities. Specialties: Integrated Marketing, Channel Partner Marketing, Product Marketing, Market Research and Analysis, Digital and Social Media Marketing, Marketing Communications, Events and Customer Advisory Program Management, Content Development, Thought Leadership

Experience

Ntt data, inc.

Director - Offering & Portfolio Marketing

May 2025Present · 10 mos

Dell technologies

Marketing and Partner Management Lead - CSB, Asia-Pacific & Japan

Jan 2023May 2025 · 2 yrs 4 mos

Demand GenerationStrategyThought LeadershipB2B MarketingInternal CommunicationsBusiness Planning+5

Dxc technology

Global Strategic Marketing Lead

Jun 2022Jan 2023 · 7 mos

CampaignsDemand GenerationMessagingStrategyCorporate CommunicationsThought Leadership+10

Hcl technologies

2 roles

Group Marketing Manager - Digital Workplace Business

Oct 2020Jun 2022 · 1 yr 8 mos

CampaignsPress ReleasesDemand GenerationMessagingStrategyCorporate Communications+10

Senior Manager - Marketing

Mar 2018Oct 2020 · 2 yrs 7 mos

CampaignsPress ReleasesDemand GenerationMessagingStrategyCorporate Communications+10

Impetus

Manager - Marketing

Jun 2017Feb 2018 · 8 mos · Noida Area, India

CampaignsPress ReleasesDemand GenerationMessagingStrategyCorporate Communications+9

To the new

Manager - Marketing & Communications

Oct 2013Mar 2017 · 3 yrs 5 mos · Noida Area, India

CampaignsPress ReleasesDemand GenerationMessagingStrategyCorporate Communications+9

Progressive infotech pvt. ltd.

Manager - Marketing

Nov 2011Sep 2013 · 1 yr 10 mos · Noida Area, India

Press ReleasesDemand GenerationMessagingStrategyCorporate CommunicationsB2B Marketing+7

Isource opportunities

Deputy Head - Marketing & Communications

Jul 2004Nov 2011 · 7 yrs 4 mos · Noida Area, India

Press ReleasesDemand GenerationMessagingStrategyCorporate CommunicationsB2B Marketing+6

Education

Institute of Management Technology, Ghaziabad

PGDBM

Delhi University

B.Com

Assisi Convent School

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